Articles
Getting customer-centric and prioritizing the CX in your company isn’t just about shifting your cultural mindset or setting new innovation priorities.
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What do revenue, retention and reputation all have in common? They all revolve around the customer.
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By balancing qualitative research with quantitative and observational research can offer a full picture of your customer's needs.
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These five customer experience trends will shape the rest of 2018 and beyond.
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Are your VoC efforts underperforming? Are you just getting started? Don't let these common pitfalls hold your organization back.
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Marketers will have more success building brand loyalty if they use research, data and analytics to truly understand, and empathize with, their customers.
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Customer feedback can help inspire your next big idea, but remember: it's just one form of input.
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To improve the customer experience at a time of tight marketing budgets, companies must take action on insights gleaned from voice-of-the-customer initiatives.
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To improve your voice of the customer program, use concise surveys to collect relevant data and tailor insights to the needs of specific business units.
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To pursue true customer experience transformation, brands should consider the three C’s of great customer experience: capacity, competence and capability.
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Don't ignore your customers. Give your customer-facing teams access to intelligent content so they can provide personalized responses to customer problems.
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By directly engaging customers, brands will receive more accurate data about consumer sentiment than they would on social media
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Do you really know how to satisfy your customers' emotional needs? Just as you seek to discover what your customers want, it's essential to also identify the deeper emotion-based needs of specific audiences. Addressing Customers' Emotional Needs Talk about emotional needs isn't new to the design community.
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Your customers are talking about you. Are you listening? While more and more companies are embracing the voice of their customer, what the customers says isn’t always true or accurate.
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