Tag: wcm (page 5)

  • tumbling dominos

    Changing the Push Conversation

    It’s a marketing trick as old as the hills: positioning a product’s negative aspects as a positive. (à la Don Draper: “It’s toasted.” ) And that’s exactly what’s happening in our industry today, as some vendors promote “push” delivery as the future of the web.

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  • handstand

    5 Ways Web CMS Supports the Digital Experience

    Web content management has transformed over the last five years from a focus on publishing and managing content, to becoming the hub  around which most customer engagement and marketing activities are carried out.

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  • ice sculpture of 2016

    Jadu Kicks Off 2016 With A New UI

    Web Experience Management (WEM) provider Jadu is dedicating the first part of 2016 to making its technologies work — and look — better on all devices.

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  • unhappy woman

    Digital Experience, WCM Practitioner Tools Largely Disappoint

    People who work with digital experience (DX) and web content management (WCM) software “behind-the-firewall” tend to fall into two groups: technical users and non-technical users. Intentionally or unintentionally, DX and WCM software vendors have put up a virtual wall between technical and non-technical users.

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  • Discussion by Samuel Zeller

    Discussion Point: What Frustrates You About Your Web CMS?

    At a time when web content management system (web CMS) vendors add new capabilities to their systems on what feels like a daily basis, you would think that every end user would be happy. But then you'd be kidding yourself.

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  • balloon resting on ceiling with the drupal mascot design

    Grab Your Party Hat: Drupal 8 Released

    The Drupal open source web content management community is whooping it up this week like they haven’t in almost five years. Drupal released the long-awaited Drupal 8.0 platform yesterday, setting off a series of bashes and social celebrations — 200 parties around the world according to Drupal creator Dries Buytaert.

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  • Mark Grannan

    Has WCM Morphed to DX? We Ask Forrester [Video]

    According to Forrester Research, web content management (WCM) software has evolved from a set of primarily technical tools for website management into broad products and suites that support the imaginations (and needs) of digital marketers creating multichannel digital experiences (DX).

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  • travel

    How to Create a Global Content Strategy

    Global enterprises often have many websites — many Web Content Management Systems (Web CMS) to manage those sites. But they can produce better experiences for their customers if they have a centrally-managed Web CMS because it allows for better integration, better workflow infrastructure and less-painful scaling, some experts maintain.

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  • Open Source Joomla Updates its CMS

    Joomla has released version 3.4.4 of its open source content management system (CMS), the Joomla team announced this week. The maintenance release addresses a low priority XSS vulnerability.

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  • air balloon with planet earth paint

    Clickability Helps Ciena Go Global

    Meghan Sencabaugh remembers the challenge her team at Ciena faced in 2010 after it acquired Nortel’s Metro Ethernet Networks business.  “We became a global company overnight,” Sencabaugh, a senior manager of digital marketing for the Hanover, Md.-based telecommunications networking equipment provider, said during a recent CMSWire webinar.

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  • woman and computer

    A Beginner's Guide to Digital Experience

    Few things are more unsettling than falling asleep at a party and waking to discover you're all alone. Where did everyone go? Have I been left behind? Now extrapolate the issue to business and consider a practical but profound reality: If you've cobbled together your company's digital experience (DX) from

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  • woman waiting for a train

    The Journey from Web CMS to Digital Experience

    Where is Web CMS going in this wild ride towards consumer-centric marketing? As marketers pursue the holy grail of an omnichannel digital experience across the full customer journey, their needs are expanding.

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  • man capturing a ray of sun in his hand

    Capturing the Web CMS Zeitgeist (Part Three)

    How should we categorize the state of web content management (WCM)? On the heels of the publication of the 2015 Gartner Magic Quadrant (MQ) for WCM, I asked three leaders in the space — Erik Hartman, Robert Rose and Janus Boye — to share their views. We shared Hartman''s insights

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  • kitten in a cage

    Capturing the Web CMS Zeitgeist (Part 2)

    Nothing stays the same in web content management (WCM) except change. It's one of the things I love about the space.

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