Articles
Tag: web analytics (page 2)
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How Evergage Makes Google Analytics Better
Most business owners now understand analytics is an essential tool that can highlight efficiency and opportunities for innovation. This shift in thinking has lead to opportunities for innovating analytics measurement itself. One of the latest innovations comes from Evergage, a cloud-based platform that supports digital personalization campaigns.
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Yes, Marketers: You Still Need Email for Digital CX
Marketers often debate about which media to use in a campaign. But their sentiment about using email to engage customers is unanimous. An email campaign can be valuable because a list of subscribers forms a captive audience. These are people who have actively expressed a willingness for engagement.
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Getting a Grip on Google's New Analytics Feature
Google Analytics has become ubiquitous among marketers, web developers and business owners alike. And the resources available to support them are now equally broad. While most of the online resources are useful, it's hard to find a good overview of new feature changes.
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Big Data Gets Big Money for Big Reasons
Companies have been throwing money hand over fist into the predictive analytics, data management and business intelligence world over the last few weeks.
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Where Did It Go? Understanding Traffic Drops in Google Analytics
You’re up early, just sitting down to an analytics report with a fresh cup of coffee, when you suddenly see it on your laptop screen – a big ol’ drop in website sessions in your overall traffic report. And not just by a few session counts.
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How Adobe Analytics Adds Up #AdobeSummit
SALT LAKE CITY -- Think analytics and you probably think numbers. But that's just a starting point. The bottom line in analytics isn't numbers: it's the actionable insight that data provides. "We've totally changed to a data-driven business," said Ron Bertoncini, senior digital analytics manager for Telus (pictured here, r, with colleague Duc Nguyen). Telus is
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Google Analytics on the Line: Using Data for Better Insights
Gartner predicted that by 2015 there would be 4.4 million big data jobs, but that only one third of them would be successfully filled.
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The Scoop on Pinterest Analytics and Engaging Pinterest Followers
It's easy for people to spend time on popular social media platforms — and, increasingly, the platform of choice is Pinterest. The growing use of the image sharing social media platform has created a high quality of influence on retail and branding.
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How Google Analytics Can Make Cross Device Marketing Easier
In an early post on tag management systems, I noted how these systems would provide a great flexibility in measuring customer behavior in the growing information anywhere and anytime environment.
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Using Benchmark Reporting In Google Analytics
Any coach of a sports team at the start of a season will tell you that he wants his team to reach the championship. Reaching that pinnacle means benchmarking your team’s performance.
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How Google's Universal Analytics Help Segment Customers
Segmentation is not new in analytics. In fact, it’s not new to marketing. Every product or service is meant for a segment in one way or another.
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In Web Analytics Ranking World, Another Choice Emerges
Forrester's not the only one ranking analytics. Or ranking anything, as we just learned this week with Gleanster Research.
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Facebook Tackles Clickbait, Reels In Rockin' Headlines
Facebook could be the ultimate social media party pooper. Earlier this month it shut the gates on ‘Likes ’ and this week it's clamping down on funky, attention grabbing headlines, which fall under what Facebook describes as clickbait.
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Getting Comfortable with Google Analytics
Not everyone is destined to be a Google Analytics expert, but armed with a little knowledge and access to a few standard reports you can learn more about your audience, their interests and how they engage with your brand.
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