Articles
Most business owners now understand analytics is an essential tool that can highlight efficiency and opportunities for innovation. This shift in thinking has lead to opportunities for innovating analytics measurement itself. One of the latest innovations comes from Evergage, a cloud-based platform that supports digital personalization campaigns.
Continue reading...
Marketers often debate about which media to use in a campaign. But their sentiment about using email to engage customers is unanimous. An email campaign can be valuable because a list of subscribers forms a captive audience. These are people who have actively expressed a willingness for engagement.
Continue reading...
Google Analytics has become ubiquitous among marketers, web developers and business owners alike. And the resources available to support them are now equally broad. While most of the online resources are useful, it's hard to find a good overview of new feature changes.
Continue reading...
Companies have been throwing money hand over fist into the predictive analytics, data management and business intelligence world over the last few weeks.
Continue reading...
You’re up early, just sitting down to an analytics report with a fresh cup of coffee, when you suddenly see it on your laptop screen – a big ol’ drop in website sessions in your overall traffic report. And not just by a few session counts.
Continue reading...
SALT LAKE CITY -- Think analytics and you probably think numbers. But that's just a starting point.
The bottom line in analytics isn't numbers: it's the actionable insight that data provides.
"We've totally changed to a data-driven business," said Ron Bertoncini, senior digital analytics manager for Telus (pictured here, r, with colleague Duc Nguyen).
Telus is
Continue reading...
Gartner predicted that by 2015 there would be 4.4 million big data jobs, but that only one third of them would be successfully filled.
Continue reading...
It's easy for people to spend time on popular social media platforms — and, increasingly, the platform of choice is Pinterest. The growing use of the image sharing social media platform has created a high quality of influence on retail and branding.
Continue reading...
In an early post on tag management systems, I noted how these systems would provide a great flexibility in measuring customer behavior in the growing information anywhere and anytime environment.
Continue reading...
Any coach of a sports team at the start of a season will tell you that he wants his team to reach the championship. Reaching that pinnacle means benchmarking your team’s performance.
Continue reading...
Segmentation is not new in analytics. In fact, it’s not new to marketing. Every product or service is meant for a segment in one way or another.
Continue reading...
Forrester's not the only one ranking analytics. Or ranking anything, as we just learned this week with Gleanster Research.
Continue reading...
Facebook could be the ultimate social media party pooper. Earlier this month it shut the gates on ‘Likes ’ and this week it's clamping down on funky, attention grabbing headlines, which fall under what Facebook describes as clickbait.
Continue reading...
Not everyone is destined to be a Google Analytics expert, but armed with a little knowledge and access to a few standard reports you can learn more about your audience, their interests and how they engage with your brand.
Continue reading...