Articles
Tag: web analytics (page 3)
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Marketers Like Oracle Cloud's Summer Releases #interact14
It's one thing to spend a couple of billion dollars acquiring digital marketing technologies and another to make them truly useful to today's marketers.
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A Cheaper Alternative to Marketing Analytics
If 2012 was the year of the cloud and 2013 saw broad acceptance of big data, 2014 could go down as the year of cheaper analytics. The year has been filled with announcements of new features from scores of vendors of all sizes, from SaaS providers like Gainsight and gShift
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IBM: We Have Better CX Analytics than Google or Adobe
For some reason, steroids has crept into our reporting lately. Maybe that's why IBM’s Tealeaf cxLifecycle analytics reminds us of analytics on steroids. IBM seems to be bill it that way, anyway. Traditional web analytics? Just static numbers, they told us.
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Google Now Offers E-Commerce Analytics #GASummit2014
Google has taken up the challenge of shedding light on retail behavior by adding enhanced e-commerce capabilities to its analytics platform.
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Why These Six Web Analytics Providers Lead the Pack
Web analytics providers that offer predictive analytics, support for mobile applications, reach of partner programs and the ability to support customer implementation rank among the best, according to Forrester Research. Forrester named the best of the best in this space in a Wave report released this week. Adobe, AT
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AOL Unveils Plan to 'Mechanize' Ad Purchases
Maybe you haven't thought about AOL in a decade or so, but Tim Armstrong has thought about little else.
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Too Much Fun: Things to Check This Weekend
CMS, big data and everything in between can be not only work, but also fascinating, practical in your personal life and a whole lot of fun. We’ve selected a few our favorites to share with you. Chatwala — Video Messaging 2.
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Internet Fake Out: The Clickbait and Ad Fraud Explosion
Do you ever log on the Internet and think: Wow, there's a lot of crap in here? You're not alone. Millions of salesmen are competing for your time -- and there are many tricks to the clicks. In fact, the Great Fake Internet is growing as ad fraud and clickbait
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Investments in Testing, Optimization Pays Off for Large E-Commerce Sites
Large e-commerce sites have "deciphered some very successful formulas for giving users what they want," according to a new benchmark report from ClickTale, a provider of customer experience analytics and web analytics services.
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ClickTale Offers Free Version of Its User Website Tracking Service
How do your visitors actually interact with your Website? Israel-based ClickTale is now offering a free version of its user recording and analysis technology, which is designed to let site owners see and better understand the answer to that question. The free version, ClickTale Priceless, is a reduced version
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Oracle Social Business Report: Success Comes Back to Measurable ROI
Does your organization get support from the top for social business initiatives -- or not? When we caught up with Heidi Ambler, director of IBM Social business, earlier this month, she said that oftentimes an organization’s culture holds back social business initiatives. Is your C-Suite truly invested in and
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CEOs to Digital Marketers: Where's My ROI on Social Media Campaigns? #SMWA
Digital marketers looking for ROI on social media data and analytics that make C-Suite executives smile and open their wallets have the same problem as the men in Shania Twain’s life: they struggle to make an impression. "Okay, so you're a rocket scientist. That don't impress me much,” Shania sang
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We're Getting Social - and Analytical - At Boston Conference #SMWA
Social media platform strategies must be a little more than producing a few “likes” on product pages and attracting a bunch of retweets.
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Google AdWords and Marketo: Online Conversion Data Meets Offline Experience
For Google, offline conversion data is meeting existing AdWords conversion data. For Marketo, the marketing automation vendor giant, this opened a door for integration with the new feature.
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