Articles
It's one thing to spend a couple of billion dollars acquiring digital marketing technologies and another to make them truly useful to today's marketers.
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If 2012 was the year of the cloud and 2013 saw broad acceptance of big data, 2014 could go down as the year of cheaper analytics. The year has been filled with announcements of new features from scores of vendors of all sizes, from SaaS providers like Gainsight and gShift
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For some reason, steroids has crept into our reporting lately. Maybe that's why IBM’s Tealeaf cxLifecycle analytics reminds us of analytics on steroids. IBM seems to be bill it that way, anyway. Traditional web analytics? Just static numbers, they told us.
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Google has taken up the challenge of shedding light on retail behavior by adding enhanced e-commerce capabilities to its analytics platform.
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Web analytics providers that offer predictive analytics, support for mobile applications, reach of partner programs and the ability to support customer implementation rank among the best, according to Forrester Research. Forrester named the best of the best in this space in a Wave report released this week. Adobe, AT
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Maybe you haven't thought about AOL in a decade or so, but Tim Armstrong has thought about little else.
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CMS, big data and everything in between can be not only work, but also fascinating, practical in your personal life and a whole lot of fun. We’ve selected a few our favorites to share with you. Chatwala — Video Messaging 2.
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Do you ever log on the Internet and think: Wow, there's a lot of crap in here? You're not alone. Millions of salesmen are competing for your time -- and there are many tricks to the clicks. In fact, the Great Fake Internet is growing as ad fraud and clickbait
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Large e-commerce sites have "deciphered some very successful formulas for giving users what they want," according to a new benchmark report from ClickTale, a provider of customer experience analytics and web analytics services.
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How do your visitors actually interact with your Website? Israel-based ClickTale is now offering a free version of its user recording and analysis technology, which is designed to let site owners see and better understand the answer to that question. The free version, ClickTale Priceless, is a reduced version
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Does your organization get support from the top for social business initiatives -- or not? When we caught up with Heidi Ambler, director of IBM Social business, earlier this month, she said that oftentimes an organization’s culture holds back social business initiatives. Is your C-Suite truly invested in and
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Digital marketers looking for ROI on social media data and analytics that make C-Suite executives smile and open their wallets have the same problem as the men in Shania Twain’s life: they struggle to make an impression. "Okay, so you're a rocket scientist. That don't impress me much,” Shania sang
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Social media platform strategies must be a little more than producing a few “likes” on product pages and attracting a bunch of retweets.
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For Google, offline conversion data is meeting existing AdWords conversion data. For Marketo, the marketing automation vendor giant, this opened a door for integration with the new feature.
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