Articles
Tag: web analytics (page 6)
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For Market Researchers, Social Technologies Play Bigger Role
In the 2011 GreenBook Research Industry Trends, many notable trends within the global market research industry have been revealed. The annual survey focuses on research technology, anticipated staffing characteristics and skill sets and changes to marketing research methodologies and business models.
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SearchMetrics Added to Adobe Digital Marketing Suite
In a boost to Adobe's newest digital marketing initiatives, Searchmetrics announced its search and social analytics software can be turned on via the Genesis Wizard, in both Adobe SiteCatalyst and SearchCenter+, opening new levels of transparency to Organic and Paid Search on an international scale, from one underlying data set.
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Google Think Insights: A One-Stop Shop for Consumer Trends
This morning, Google took yet another new project out of beta. Think Insights is an "information and resource hub for marketers" that features a smorgasbord of helpful tools and up-to-date studies, trends and videos. The sections breakdown like this: Latest Insights : If you're short on time, Latest Insights is
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IDC Names Top Innovative Applications Companies Under $100M to Watch in 2011
For the third year in a row, research firm IDC has kicked out its list of 10 Innovative Application Companies Under $100M to Watch. The Trends A huge part of being on this list is about re-orienting offerings around the ever-changing landscape of business.
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Give your Multi-Channel Content Insight
Multi-channel is the new social media. Everywhere you go, it’s multi-channel this and multi-channel that -- and for good reason. It’s not just the website you need to write for. It’s mobile devices, tablet devices, social networks, micro-blogs and more.
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A Week in Google: Gmail Redesign Leaked, Buzz Nixed, Analytics Pimped (Again)
This week in the Google-verse we got an accidental sneak peak at the new look of Gmail, handy new visual features in Analytics, and a goodbye letter from dear ol' Buzz. New Gmail Design Leaked! A new video has surfaced on YouTube that breaks down a redesigned version of Gmail.
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Adobe AudienceResearch Surfaces the Metrics That Count
Adobe dug further down analytics with the immediate availability of AudienceResearch, a new audience measurement tool that grants publishers and digital marketers with certified metrics. Metrics That Count Essentially, the new tool generates metrics by counting all relevant (census-based) traffic.
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Google, Yahoo & AT Internet Surf Forrester's Web Analytics Wave Report
Yesterday we discussed the leaders of The Forrester Wave: Web Analytics, Q4 2011, a report that highlights who's who in the market. This time around we're here with a review of the strong performers and contenders: Google, AT Internet and Yahoo.
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IBM, Adobe, Webtrends & comScore Lead Forrester's Web Analytics Wave
Forrester kicked out a new Wave report that focuses on the best Web Analytics platforms offered today. Read on to see who made the cut, as well as where you can expect this market to move in the following months.
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Google Analytics: Now in Real-time and Premium
When compared to other Web analytics tools, Google Analytics has always fallen short in the timing department. Thankfully, that all ended a little over a week ago when the Internet giant added same-day statistical reports to the family.
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4Q Suite Woos Google Analytics, Makes Sense of Escalating Data
iPerceptions has done well with its 4Q Suite, a set of web-focused Voice of Customer (VoC) analytics tools. So well, in fact, that Google crowned it the winner of the Google Analytics Partner Summit third-party application competition. Here's a look at why. A Method to the Madness For starters, some quick information on 4Q-- the solution that started it all. As the name implies, 4Q aims to help users answer four key questions when evaluating the quantitative data from analytics tools: Why are you here? - Understand the primary purpose of your customer. Was the visit successful? - Understand task
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Adobe SearchCenter+ Tacks on Keyword Predictive Analytics
Adobe has partnered with OptiMine in order to add keyword performance predictive analytics to the Adobe SearchCenter+ search marketing management system. Powered by Omniture, Adobe SearchCenter+, is a fairly powerful search marketing management solution.
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Attensity Digs into Facebook Analytics on Posts, Surveys, Comments
Looks like Attensity is getting with the social times. The company announced the addition of a Facebook module to its analytics and engagement application, enabling business users to extract business insights from the network's comments, posts and surveys. Attensity Analyze 6.0 The module is packed into Attensity Analyze 6.0,
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Twitter Web Analytics Makes Sense of Tweet Traffic
Want to know how much traffic your website receives from Twitter ? Now that our fine feathered friend offers its own in-house analytics platform, figuring out the exact answer to that question should be a cakewalk.
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