Articles
Tag: web experience management (page 2)
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CoreMedia Promises Seamless Customer Experiences
The notion of seamless customer experiences across channels is more of a wish than a reality. "There is a lack of integration" among e-commerce and content providers, said Doug Heise, global product marketing director for CoreMedia, a web content management provider. "Customers are not getting that single brand experience they want.
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Why the Marketing Technology Industry is Like Polygamy
Staying faithful in any marriage is (we hope) one of the primary goals. Staying faithful to one marketing technology provider means divorce. In this marketing technology world, you see, it's more like Big Love than it was with Rob and Laura Petrie (living-room dancing at left).
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New Joomla Web CMS Enhances Search, Security
Joomla had so much fun releasing its biggest version to date in November that it decided to update again this quarter. The company, an open source web content management system (CMS) provider, today announced the availability of Joomla 3.3.
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Key Insights About the $1.9B Marketing Automation Industry
It seems people are in love with marketing automation (MA). Last week, we covered a report that had some surprising -- and not-so surprising -- numbers, depending on who you asked. Another report, this one by Frost & Sullivan -- claims the marketing automation industry will hit $1.
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4 Ways Data and Analytics Improves Your Digital Marketing
As a digital marketer, you are asked to create display campaigns that positively affect brand awareness. You are asked to make optimal use of your advertising budgets by market. You are asked to analyze customer behavior and media consumption.
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Google Now Putting Out Fires with $3.2 Billion Deal
Google can offer you tips on how to put out a fire. Now it can literally help put out a fire for you -- and take the temperature of the room. In its first major news announcement of the New Year, Google Inc. announced today on its blog it
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Google Unveils Analytics API in Closed Beta, Offers Real-Time Website Visitor Monitoring
Google has announced the beta-launch of a new analytics reporting API that enables users to act immediately on information that their Analytics account receives from other Google services. Agile Analytics While one of the promises of analytics is to offer enterprises insights that they can act on and respond to
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Mobile Impacts Customer Loyalty More than Transactions
What is the impact of mobile on your bottom line? According to a new survey from EPiServer, the biggest return on mobile today is from increased customer loyalty and personalization, rather than mobile transactions.
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OpenText Enlarges Newest WEM Solution with Partner Ecosystem
From OpenText's website: using WEM to target a specific audience. It’s not about digital products anymore; it’s about ecosystems. Building on the ecosystem of its latest Web Experience Management solution, unveiled earlier this week, OpenText is now enlarging its partner network to help provide complementary capabilities.
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5 Costly Mistakes Selecting & Implementing a Web Content Management System
Web Content Management Systems (Web CMS ) have been around for a while -- yet there still appears to be quite a large number of organizations that are either not using one at all or are not using one properly when implementing their digital marketing strategy for multi-branded websites.
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Webinar Redux: Using Analytics and Customer Data to Build Great Customer Experiences
How can you deliver optimal online customer experiences across channels? What tools and processes must be in place? How do you connect web analytics and customer data? What is big data and what skills do you need to make smart use of it? CMSWire explored these questions and many more
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Rivet Logic Talks Web Experience & Crafter Rivet at San Francisco Roadshow
Open source customer engagement software maker Rivet Logic hit the road May 8 when they arrived in San Francisco with Alfresco, one of the largest open source CMS makers, for the inaugural Crafter Rivet Roadshow. The two firms embarked on a six-city tour of the U.S.
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Search and Find - A User-Centric Approach to Customer Satisfaction
For several years, usability guru Jakob Nielson has had “bad Search” as his number one “Top 10 mistakes in web design.” The reasons for this are obvious.
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DAM's New Role: Enabling Engaging Web Experiences
Digital Asset Management (DAM ) platforms are playing a critical role in marketing departments. Since more companies have turned to the Web as the primary marketing channel to accelerate revenue and build brands, managing a growing mountain of digital assets has become a challenge.
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