Articles
Tag: web experience management (page 4)
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Forrester: Honing Customer Experience Mgmt Solutions
All hail the newest addition to our giant bag of acronyms: CXM. All hail the man leading the CXM pack at Forrester: Stephen Powers! Along with a handful of other analysts, Powers kicked out a report for Forrester titled: Harnessing The Convergence of Customer Experience Management Solutions. It
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OpenText Adds Support for Digital Media, Analytics, Tablets to Web Engagement Platform
ECM platform provider OpenText (news, site ) has made its Web Experience Management offering just a little more engaging. The company has announced improved digital media handling capabilities in the product, including support for mobile devices such as the iPad.
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Your Web Content Management Must be Social, Mobile & Personal
Forrester says we are in the age of the Splinternet, where the unified Web has ended. We have reached the point, they say, where users have numerous ways to connect and interact, and they are demanding increasingly social and personal experiences. The analyst firm asserts that requirements for Web Content Management (WCM)
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Open Text Jumpstarts Mobile App Support with weComm Acquisition
Open Text (news, site ) is strengthening its mobile strategy today with the acquisition of London-based mobile application platform provider weComm -- any device, everywhere. Open Text Everywhere Everywhere is Open Text's native mobile application. It offers a mobile version of Open Text's enterprise content management platform.
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WEM: Technical Documentation is the New Sales
We want more detail. We want more facts. The Web changes the nature of how we make decisions. "It's really easy to install," the friendly sales rep said. "Even my mother could do it.
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Mobile Content Delivery: FatWire Mobility Server Feature Review
FatWire's (news, site ) updated mobile server product enables enterprises to deliver existing web content to mobile devices, with slick presentation, whatever the hardware. Here's a look at the features.
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WEM: Web Experience Management Requires the Right Integrator
There has been a lot of discussion recently about which CMS products offer the best Web experience management (WEM) functionality. But what can be more critical than product features is the person implementing them. Getting the right WEM integrator means asking some important questions first.
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FatWire Adds Cloud Component to Web Experience Management Offering
Talk of cloud services is everywhere, and vendors are finding it necessary to step up and provide their solutions in a cloud environment. FatWire (news, site ) has chosen to take that next step expanding their web experience management solution with a cloud offering.
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From Web Content Management to Web Experience Management #Alfresco
The goal of most web content is to create a rich web experience. But how to manage the web experience exactly? Thanks to Russ Danner of Rivet Logic, we went beyond WCM and explored the world of web experience management. Crafter Rivet & WEM A part of Rivet Logic,
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WEM: Understanding the Core of Web Engagement
The engage word is prolific these days -- its popularity far ahead of the practices which cultivate it. Tools are evolving to help, but they are probably best considered threads in the fabric, rather than the magic solution for your analytic and communicative needs.
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Interactive: Are Marketing Images Damaging Your Brand?
On the Web, traditional marketing images are increasingly being seen as useless annoyances by customers. They undermine the credibility of the brand. The two webpages were trying to get you to sign up for test drives for supercars. They were identical (pictures of the cars, video, etc.
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Open Text Integrates Web Experience Management and Rich Media Management Platforms
Open Text (news, site) has put together another piece of the enterprise content management integration puzzle. This time it's web experience management and rich media. Who Needs Access to Rich Media? Well, that's a pretty obvious answer isn't it? It certainly is if you are managing the
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Report: Next Generation Web CMS Must Unify Operations, Intelligence
The days of the web content management systems existing only to support website publishing are in the past. Consumers demand precise and personal information and, organization deliver this, if they want to build the brand and make the sale. According to a recent research report from the Aberdeen Group (
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Content Strategy: 7 Practical Tips for Getting Stakeholder Buy In
Content Strategy (CS) as a topic has gained significant recognition and momentum, but that doesn't mean all stakeholders get it, nor that they will buy-in to your CS-driven priorities. Here are 7 road-tested tips on how to make that happen more successfully. The What exactly is Content Strategy? question continues
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