Articles
Tag: web experience management (page 5)
-
The Effective Intranet – Engaging the Employee as Customer
Enterprise intranets are usually created to act as the main conduits for internal collaboration, including content creation / acquisition. But, to-date, most are failing to engage their internal customers: the employees of corporations. According to a 2009 report by Watson Wyatt, only 50% of employees accessed the intranet on
Continue reading...
-
Aberdeen Report Details the Next Generation of Web CMS
As CMSWire readers know, typical online buyers use a number of different channels to research and make purchase decisions. Consequently organizations need to find ways to intelligently engage with their customers across channels and in a personalized manner. According to an Aberdeen's Report (download the PDF ), the top
Continue reading...
-
WEM: Three Important Benefits of Personas
Next time you have a chance to watch someone reading a map, look for the first thing they do. They'll likely do the exact same thing everyone else does: find themselves on the map.
Continue reading...
-
It's Not What People Say, It's What They Do
Never make management decisions for a website based on opinions. There is often a Jekyll and Hyde difference between what people say and what they do. SIMS is a hugely popular simulation game. They wanted to improve sign up for optional registration for those who had purchased the game.
Continue reading...
-
FatWire and EMC Deliver Retention and Compliance Platform
Fatwire (news, site) is back in the news this week with the release of FatWire Content Integration Platform 2.0 for EMC Documentum. The platform enables organizations to apply enterprise standards for retention and business compliance to Web content. EMC + FatWire FatWire and EMC hooked up in
Continue reading...
-
Web Manager: Top Tasks Versus Tiny Tasks
Separating the top tasks from the tiny tasks is one of a web manager's most important responsibilities. A major publisher has for the last 30 years published technical books that can be up to 200 pages long.
Continue reading...
-
WEM: Engaging Across Channels is Essential
You already know that your website is an important part of your business strategy. But as devices and channels grow in number, it's not the only channel you need to focus on. Unfortunately, in many cases the user experience across different touchpoints varies broadly and the results clunky or impersonal.
Continue reading...
-
WEM Perspectives: Why Website Personalization Matters
There is a lot of buzz going on around personalization in the online world -- how to use it, does it matter, won't the visitor be suspicious, etc. From where I stand, personalization matters. Here's why. Offline Personalization is Essential and Normal In the offline world, personalization is everywhere.
Continue reading...
-
FatWire Makes Web Experience Management Framework Available for All Third-Party Development
Good news, FatWire (news, site ) fans! Today your favorite Web Experience Management solutions provider has announced the general availability of their WEM framework.
Continue reading...
-
EMC Replaces their WCM with FatWire's Web Experience Management
EMC (news, site ) says they can't own and be experts in everything, so strategic partners are a critical element to their business strategy.
Continue reading...
-
Vignette Chases Market With Vignette Days
It hasn’t been an easy year for anyone in the Content Management industry, so it really wasn't too much of a shock that earlier this month it was announced that Vignette (news, site) was being taken over by Open Text (news, site ) and that
Continue reading...