Articles
Tag: web experience (page 2)
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2016 Was a Very Good Year ... For WCM and DX Platforms
Say what you want about 2016, the year many people would like to forget for oh so many reasons. But on a bright note, it was another busy year in the world of web content management (WCM) and related digital experience (DX) platforms.
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Born in the Cloud, Crownpeak Is Poised for the Digital Future
Los Angeles-based Crownpeak embraced the cloud before it was cool. From the very beginning it provided cloud-native solutions, which have now developed into what it describes as a cloud-first Digital Experience Management (DXM) platform with native Digital Quality Management (DQM).
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Hippo CEO Jeroen Verberg Talks Vision, Growth Plans and Gartner’s WCM MQ
It’s been a big year for Amsterdam-based Hippo, which two weeks ago confirmed it has been acquired by Mountain View, Calif.-based BloomReach. That announcement came on the heels of news just a few weeks earlier that Hippo had moved from niche player to visionary in Stamford, Conn.-based Gartner’s Magic Quadrant for Web Content Management (WCM), joining
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eZ Systems Argues Content Is the Engine of Digital Transformation
PARIS — Any company that fails to place content and content management at the heart of its digital transformation strategy is on a road to nowhere. Content, according to Aleksander Farstad, CEO and co-founder of Porsgrunn, Norway-based eZ Systems, is not just an element of digital transformation, but is
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Now You Can Use Artificial Intelligence to Build Your Website
Tel Aviv-based Wix, a web development platform, is bring artificial intelligence (AI) into website design and creation. The company today launches Wix Artificial Design Intelligence (ADI) — arguably a first of its kind solution that claims to reduce the time, design and content creation challenges associated with site development.
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Kentico CMS Platform Unveils Version 9
Web content management system (Web CMS) provider Kentico released the ninth version of its ASP.NET content management platform today. The release also includes updates to its e-commerce and online marketing capabilities. Company officials released the new offerings at Kentico's Connection User and Partner Conference in Brno, Czech Republic, the company's headquarters.
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Agile Web Experience Management: Content as a Service
Think about where web experience started. Web Experience Management (WEM) picked up where traditional, brochure-ware, static web content management ended. It provided a way to create more personalized, dynamic experiences as more consumers started using the web to find information and buy products.
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5 Questions to Ask of Your Web and Mobile Experiences
Today’s web and mobile users want the information they need when they need it, with a single click or swipe of a tablet or smartphone. And you only have milliseconds to grab their attention and complete the transaction.
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Guide the Buyer's Journey with Web Experience Data
Happy with your last purchase, you visit a brand’s website intent on buying more of its products. The website loads, and you’re immediately greeted with a pop-up advertising the exact product you recently purchased.
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Oracle Keeps It 'Real Time' In Marketing Cloud Update
Oracle continues to put its $1.5 billion marketing technology to use. The Redwood City, Calif.-based 120,000-employee giant released updates to its B2C cross-channel marketing cloud. The B2C capabilities, born out of the Responsys acquisition, include real time, behavior-driven program orchestration. Asked why Oracle stands out here, an official told CMSWire
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How Evergage Makes Google Analytics Better
Most business owners now understand analytics is an essential tool that can highlight efficiency and opportunities for innovation. This shift in thinking has lead to opportunities for innovating analytics measurement itself. One of the latest innovations comes from Evergage, a cloud-based platform that supports digital personalization campaigns.
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Experiences: The 7th Era of Marketing
Avid travelers have a unique lifestyle. They’re curious. They’re adventurous. And most of all, they value the experience of travel. Marriott sells hotel rooms. Or does it? Marriott is one of just a few companies evolving its marketing focus when it comes to engaging audiences.
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Go Big, Go Fast with Short-Term Campaigns
Not too long ago the idea of cloud services as a utility encountered the skepticism of many in IT who had seen too many "Next Big Things" fail to make it beyond the "Next Big Buzzword" stage. Among the skeptics were a number who had themselves led innovation in IT.
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Warby Parker CEO: Great CX Starts With Happy Employees
I wear glasses ... and have always been frustrated by the exorbitant cost of both frames and lenses. So I was happy when I had the chance to meet Neil Blumenthal, co-founder and co-CEO of Warby Parker, a lifestyle brand with a lofty objective: to offer designer eyewear at
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