Articles

Tag: web experience (page 4)

  • PostUp: Our Email Is Better Than Yours

    Email is the best marketing channel. So why not exploit it? That's PostUp's thinking -- and today it announces an integration company officials claim will work better than anything else.

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  • 11 Ways to Ruin Your CMS Project Without Even Trying

    11 Ways to Ruin Your CMS Project Without Even Trying

    Your web traffic is a vital factor, maybe even the most important one, in generating sales leads for your business. According to Stanford University, 75 percent of people judge the credibility of a company on the design of its website.

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  • Alcatel-Lucent Invites You to Get on Its Cloud

    Alcatel-Lucent Invites You to Get on Its Cloud

    Paris-based Alcatel-Lucent introduced a new Communications-as-a-Service (CaaS) platform called Rapport today.  Like other IP-based communication networks, Rapport uses cloud platforms to pool network resources. This way, voice and video communications and conferencing can be managed using the same principles as any other type of traffic on an IP network.

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  • Where Are You? The Beacons Know

    Where Are You? The Beacons Know

    Smartphones have become more advanced — and so has the promise of using them to deploy sophisticated location-based marketing technologies. Location-based marketing is generally defined as the intersection of people, places and media.

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  • Turn Your Data Into Smart Data

    Experts have proclaimed the end of the big data bubble for a few years now. Yet more and more companies want to be analytics-driven with analytics-oriented departments to take full advantage of the exponential growth of data points. It's reported that marketers will spend an estimated $11.

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  • Marketo and LinkedIn Pair Up #MKTGnation

    Marketo stretched its marketing muscles today with a LinkedIn integration. The partnership pairs Marketo's Engagement Marketing Platform with the professional networking site's lead-generation and nurturing solution.  Officials announced the deal at the Marketing Nation Summit  in San Francisco, San Mateo, Calif.-based Marketo's annual conference.

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  • Is Marketo Enough for You? #MKTGnation

    Is Marketo Enough for You? #MKTGnation

    Marketo jumped on the all-in-one marketing platform train today. The San Mateo, Calif.-based provider announced today at its annual Marketing Nation Summit at the Moscone Center in San Francisco capabilities that allow marketers to engage their customers across all channels from a single software platform.

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  • The Inside Scoop on Influencers: 3 Ways to Get Results

    The Inside Scoop on Influencers: 3 Ways to Get Results

    If you’re thinking about adding influencers to your marketing mix, but aren’t quite sure if you can pull it off, take a few minutes to read what Christine Vieira has to say. She’s the co-founder and president of Find Your Influence, a cloud-based automated influencer marketing program.

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  • Is There a Future in Content Marketing?

    Is There a Future in Content Marketing?

    “Things looked bleak for the Angels when they trailed by two runs in the ninth inning, but Los Angeles recovered thanks to a key single from Vladimir Guerrero to pull out a 7-6 victory over the Boston Red Sox at Fenway Park on Sunday.

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  • Madison Logic Data Rebrands as Bombora

    Madison Logic Data made its biggest identity move yet today. Madison Logic Data, which seven months ago became the sister company of Madison Logic, has rebranded as Bombora. It will stay in New York City. Madison Logic bought Linthicum, Maryland-based BBN Solutions in March. Bombora officials believe in the

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  • Stepping Back to See the Big MarTech Picture

    Stepping Back to See the Big MarTech Picture

    The after-effects of the recent MarTech conference in San Francisco linger on. Between the strong speakers, fireside chats and diverse set of attendees, the event has already provided a point of departure for many a conversation on the state of marketing technology.

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  • We Need a Department OF the Customer

    We have a department of selling to the customer, a department of marketing to the customer, a department of communicating at the customer. We have a department of dealing with customer complaints. But we have no department OF the customer.  None of these departments really care about the customer.

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  • 3 Ways Marketing Automation Boosts Business Efficiency

    "The attention economy is not growing, which means we have to grab the attention that someone else has today.

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  • The CMO's Job: It's Complicated

    We asked CMOs how their role has changed in the last few years. And while the answers we received came in many different shapes and sizes, the long and short of it came down to -- it's complicated.

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