Articles

Tag: web experience (page 5)

  • 'We Rule B2B Marketing Automation, We're Salesforce'

    'We Rule B2B Marketing Automation, We're Salesforce'

    Salesforce officials are confident about their marketing technology. "The thing that distinguishes us most is that we're Salesforce," said Adam Blitzer, senior vice president and general manager for Salesforce Pardot. When you work on the massive CRM platform that is Salesforce, it's OK to be a little confident.

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  • Don't Let Your Personas Get Stuck

    Don't Let Your Personas Get Stuck

    If case you haven’t noticed, personas are a pretty big deal these days. Marketers plant relevant, engaging content throughout digital experiences on multiple channels to try and move the business forward. And that content must be relevant and individualized. But marketers face a growing challenge. Yes, yet another one.

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  • Harness the Power of Intent Data for Predictive Marketing

    Harness the Power of Intent Data for Predictive Marketing

    We are in the middle of a marketing revolution. With technology that makes it possible to get insight from all different types of data, it’s no longer about being just a modern marketer -- it’s about being a predictive marketer.

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  • What's New for You This April in Open Source CMS

    WordPress is the world's largest open source CMS. So it's really not surprising that it's also a prime target for hackers worldwide. Just this week, the US FBI issued an alert  about the potential danger of individuals sympathetic to Islamic State (ISIS) terrorists abusing vulnerabilities in the WordPress platform.

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  • Will Enterprises Come to the Domo BI Party? #Domopalooza

    Will Enterprises Come to the Domo BI Party? #Domopalooza

    The former Omniture chief who sold his company to Adobe for $1.8 billion brought his new organization out of stealth mode this week. He claims American Fork, Utah-based Domo offers the "world's first business management platform." Josh James said  Domo will help companies get "meaningful value from business data" and collaborate better.

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  • Still Sticking With Those Tried-But-True Marketing Tactics?

    Still Sticking With Those Tried-But-True Marketing Tactics?

    It wasn't too long ago that being a marketer consisted of balancing multiple communication channels to reach, understand and attract customers. And by "not too long ago," we're talking fifteen years ago.

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  • Is Sprinklr Finally 'Satisfied' With Its Latest Acquisition?

    Sprinklr put its acquisition shovel to work again. The New York City-based provider of social media management tools  scooped up  San Francisco-based customer care provider Get Satisfaction today. This is Sprinklr’s fifth acquisition since the beginning of 2014 and follows a series funding valued at greater than $1 billion.

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  • Getting a Grip on Google's New Analytics Feature

    Getting a Grip on Google's New Analytics Feature

    Google Analytics has become ubiquitous among marketers, web developers and business owners alike. And the resources available to support them are now equally broad. While most of the online resources are useful, it's hard to find a good overview of new feature changes.

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  • Why You Need to Scan for Open Source Vulnerabilities

    Remember the good old days of open source, when your main concern was whether you might have inadvertently violated a license or piece of intellectual property? And if you did, well then at worst you'd have to turn over a piece of that software code to the open source community?

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  • These 7 Companies Excel in Customer Experience

    Everyone claims to be the leading customer experience (CX) vendor. But the Temkin Group has taken the subjectivity out of the debate. The Waban, Mass.-based CX research firm just named seven firms the winners of its 2015 Customer Experience Vendor Excellence (CxVE) Awards. (Drum roll, please.

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  • Portrait of a Chief Data Officer

    Portrait of a Chief Data Officer

    Want to find the perfect Chief Data Officer? Look for an empathetic big brain to harness the power of big data for your business. Here’s why. Being a Chief Data Officer (CDO) is not for the faint of heart.

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  • Can DOZ Help You Find the Best Local Marketers?

    Can DOZ Help You Find the Best Local Marketers?

    The DOZ online marketing platform allows organizations to go to the bullpen and get a relief for their marketing campaigns. (It's Opening Day. We couldn't resist).

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  • Which of the 3 Personalization Types Are You?

    Which of the 3 Personalization Types Are You?

    The approaches to personalization number almost as high as the number of businesses out there. Organizations vary wildly in the ways they optimize and personalize experiences for every customer, product and expectation.  And the differences aren't just industry-to-industry.

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  • Discussion Point: What's the Core Function of a CMO?

    Discussion Point: What's the Core Function of a CMO?

    Picture members of the average C-Suite 10 years ago, all gathered around a big conference table. Where would the chief marketing officer be? Probably outside on the front lawn.  The CMO was the branding person, pushing out messages — hoping something would stick.  Of course, that's changed today.

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