Articles

Tag: web experience (page 6)

  • Why You Need to Scan for Open Source Vulnerabilities

    Remember the good old days of open source, when your main concern was whether you might have inadvertently violated a license or piece of intellectual property? And if you did, well then at worst you'd have to turn over a piece of that software code to the open source community?

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  • These 7 Companies Excel in Customer Experience

    Everyone claims to be the leading customer experience (CX) vendor. But the Temkin Group has taken the subjectivity out of the debate. The Waban, Mass.-based CX research firm just named seven firms the winners of its 2015 Customer Experience Vendor Excellence (CxVE) Awards. (Drum roll, please.

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  • Portrait of a Chief Data Officer

    Portrait of a Chief Data Officer

    Want to find the perfect Chief Data Officer? Look for an empathetic big brain to harness the power of big data for your business. Here’s why. Being a Chief Data Officer (CDO) is not for the faint of heart.

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  • Can DOZ Help You Find the Best Local Marketers?

    Can DOZ Help You Find the Best Local Marketers?

    The DOZ online marketing platform allows organizations to go to the bullpen and get a relief for their marketing campaigns. (It's Opening Day. We couldn't resist).

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  • Which of the 3 Personalization Types Are You?

    Which of the 3 Personalization Types Are You?

    The approaches to personalization number almost as high as the number of businesses out there. Organizations vary wildly in the ways they optimize and personalize experiences for every customer, product and expectation.  And the differences aren't just industry-to-industry.

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  • Discussion Point: What's the Core Function of a CMO?

    Discussion Point: What's the Core Function of a CMO?

    Picture members of the average C-Suite 10 years ago, all gathered around a big conference table. Where would the chief marketing officer be? Probably outside on the front lawn.  The CMO was the branding person, pushing out messages — hoping something would stick.  Of course, that's changed today.

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  • Is Advertising Losing Its Appeal?

    Are we reaching a point in society where advertising is being superseded by search engines and social media?  “Walmart is asking suppliers to cut back on advertising spending in its stores as it seeks lower prices on goods that it sells to its own customers,” according to the Associated Press

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  • Analytics, Big Data and ... Hocus Pocus?

    Analytics, Big Data and ... Hocus Pocus?

    Businesses that are scrambling to keep up with the quickly changing e-commerce world are turning to big data and analytics as important, if not primary tools.

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  • Does So Much #MarTech Make You Want to Scream?

    Does So Much #MarTech Make You Want to Scream?

    Listen to your customers. Innovate without restriction. Embrace marketing technology to bridge the gap between marketing and IT. And then just throw up your hands and sigh. Or scream.

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  • Can You Engage Customers Earlier in the Sales Cycle?

    It's been a few years since Forrester Research came out with the eye-popping statistic that "buyers might be anywhere from two-thirds to 90 percent of the way through their purchase journey before they reach out to the vendor.

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  • How Do You Make Sense of Too Much #MarTech?

    How Do You Make Sense of Too Much #MarTech?

    Scott Brinker probably didn't shock any participants at the MarTech conference in San Francisco this week. In fact, it seemed, he reiterated a lot of what they already know. The marketing technology landscape is evolving rapidly.

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  • Have Microservices Rendered SOA Obsolete?

    Service-oriented architecture (SOA) was once a topic hot enough to fill its own magazine. In fact, SOA was the first software development methodology to ever successfully pierce the realm of business management. It was an endeavor that had to be undertaken not only with rigor but also with rigidity.

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  • The Real Mad Man Says: Creating Buzz is Not Creating a Brand

    The Real Mad Man Says: Creating Buzz is Not Creating a Brand

    Keith Reinhard is unlikely to confirm speculation that he's the legend behind the legendary Don Draper on AMC's long running Mad Men — even on the eve of the series finale.

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  • Enterprise Mobile Messaging Not All the Rage

    Enterprise mobile messaging is hot. Or is it? Researchers at the Framingham, Mass.-based International Data Corporation (IDC) discovered sending messages through a mobile device may not exactly be setting the world on fire. Business don't engage with mobile messaging technology (specifically SMS, MMS and push notifications) for operations, employee engagement

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