Articles

Tag: web experience (page 7)

  • If Your Social Media Marketing Tools Could Think

    If Your Social Media Marketing Tools Could Think

    If you spend several hours a week trying to determine the best day and time to post to social media, posting content and trying to make sense of the analytics afterward, you might want to listen to Brennan White. He’s the CEO of Cortex, a new artificial intelligence tool

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  • CMS Vendors Partner on Open Customer Data Sharing Standard

    What the web has always lacked is a reliable and secure way to identify you.  Sure, there are ways for you to log onto services, and there are servers in the business of letting you borrow their login mechanisms. But that’s just for letting you in the front door.

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  • 3 Reasons a CMO's Digital Projects Fail

    3 Reasons a CMO's Digital Projects Fail

    Today, they are full-blown digital players, charged with profit and loss and caring for the entire customer lifecycle. If your company has a digital customer-facing project underway, it’s a sure bet that the buck stops with the CMO.

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  • Thanks Apple: You Made It Easier to Market Luxury Wearable Tech

    Thanks Apple: You Made It Easier to Market Luxury Wearable Tech

    You don't even have to like Apple products to acknowledge the company is a master when it comes to marketing and branding. This is the company, after all, that is widely perceived as the one that produces products that consumers want — before they know they want them.

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  • Meet the Top Brands Consumers Really Trust

    Meet the Top Brands Consumers Really Trust

    Bruce Temkin thinks it all comes down to a matter of trust. Over the past five years, he's evaluated thousands of brand perceptions and distilled them all into his company's Temkin Trust Ratings. Brands that earn trust do so over time -- with consistent customer experiences, he said.

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  • I'm Not the Damned Newbie Here

    I'm Not the Damned Newbie Here

    There are few aspects of my professional life that I enjoy less than evaluating enterprise software. Granted, my company sells enterprise software, and I’m in charge of marketing it, so I get the irony here. But while enterprise software vendors increasingly focus on user experience, we are sorely deficient in

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  • Are These Vendors the Best at Social Media Monitoring?

    Are These Vendors the Best at Social Media Monitoring?

    Social media marketing can be a lot like email blasts. Send out something, and see if it sticks.  We're still in early days here. Many digital marketing teams, especially B2B, still search for that "gotcha" in social media marketing.

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  • Do We Expect Too Much of CMOs?

    Do We Expect Too Much of CMOs?

    You may have noticed that the relationship between buyer and seller is in major flux. This turmoil impacts the position tasked with leading firms’ marketing efforts and held responsible for leading firms’ marketing efforts — the CMO.

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  • Coke's Happiness Formula: Compelling Stories About Real People

    Coke's Happiness Formula: Compelling Stories About Real People

    Tim Goudie is a pilot, a camper, a hiker, a swimmer, a skier. But he's also an international marketer with global experience in a variety of packaged goods industries. He's director of social media, sustainability, for The Coca-Cola in Atlanta, where he specializes in driving corporate trust and brand love.

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  • Cracking the Code on Personalization

    Cracking the Code on Personalization

    It’s no secret that customer experience is a big deal. Companies who are great at it win, those who fall short, lose.

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  • See What? B2B Marketers Takeaways on Ad Viewability

    See What? B2B Marketers Takeaways on Ad Viewability

    B2B marketers need to measure if people see their ads. Naturally, right? Industry insiders refer to this as "viewability." Google cares a lot about this. So should B2B marketers, said Elizabeth Harz, president of media at ADARA, a digital advertising platform based in Mountain View, Calif.

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  • The Cost of Complexity Is Use

    The best way to measure complexity is to measure use. Given a choice, the harder something is to use the less people will use it.  Recently, I watched a young sound engineer try to do something with a drum sampling program. He hadn’t used it before.

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  • Give Your Customers Steady, Clear Messages - Or You'll Lose Them

    Give Your Customers Steady, Clear Messages - Or You'll Lose Them

    Bob Egner's seen good digital experiences — and bad ones, too. Egner's the vice president of product management at Stockholm, Sweden-based EPiServer. He's also a connected consumer.

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  • News You Can Use: RAMP, TubeMogul, Vidder

    News You Can Use: RAMP, TubeMogul, Vidder

    The latest in partnering, pairing, closing and creating from the Hub of the Solar System, the Grape State and the Gateway to the World. Ready to Ramp It Up? RAMP  announced this week that it will be working with Riverbed’s Ready Technology Alliance to bring new resources to Riverbed’s regulars

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