Articles

Tag: web experience (page 9)

  • 7 Tips for System Integrators to Bridge the IoT Gap

    7 Tips for System Integrators to Bridge the IoT Gap

    Vendors should take a bold stance when it comes to the Internet of Things (IoT), but implementers can’t afford to bet on that. Instead, they need to take the lead, from investing in research to starting pilot programs.

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  • Build Audiences, Not Visitors

    Build Audiences, Not Visitors

    One statistic that gets thrown around too easily these days is how much of a buyer’s journey is completed before the first sales contact. Some analysts claim that it’s 60 percent. Some say it’s as much as 74 percent.

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  • Altocloud Claims It Can Help You Reach Your Customers - Now

    A Silicon Valley startup is coming out of stealth mode to help you connect with your customers in real time. The company, Altocloud, is releasing what it describes as a unique solution today, which combines machine learning and predictive analytics with real time communications within websites and mobile apps.

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  • Customer Engagement is Usually a Sham

    If you’re ripping your customers off, you can’t expect to design an experience to engage them.  In 2014 Ernst & Young asked 24,000 consumers across 30 countries what they thought of insurance companies. Consumers trust insurance companies less than they trust bankers.

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  • How Adobe Analytics Adds Up #AdobeSummit

    How Adobe Analytics Adds Up #AdobeSummit

    SALT LAKE CITY -- Think analytics and you probably think numbers. But that's just a starting point. The bottom line in analytics isn't numbers: it's the actionable insight that data provides. "We've totally changed to a data-driven business," said Ron Bertoncini, senior digital analytics manager for Telus (pictured here, r, with colleague Duc Nguyen). Telus is

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  • Channel Marketing Blues Got You Down?

    Channel Marketing Blues Got You Down?

    Consistent, quality customer service is hard to come by. How often do you walk away from an interaction with a brand thinking “Wow, that was simple!” More often, it's “Why does it have to be so hard?” Research shows that 89 percent of customers stop doing business with a brand after a single poor customer experience. Think about that -- pretty sobering, no? And many

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  • Oracle Social Cloud Now Offers Instagram, Weibo Support

    Oracle Social Cloud Now Offers Instagram, Weibo Support

    Keeping track of social media conversations around brands is a moving target. And it gets even more challenging as people extend their online presence to different platforms. But Oracle claims more help is on the way. The Redwood City, Calif.

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  • Your Buzzwords are a Buzzkill

    Your Buzzwords are a Buzzkill

    Buzzwords, especially in the high-tech industry, have got in the way of our ability to communicate. In a need-it-now age where every word matters, we’ve created an industry language that puts style before substance.

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  • Show Me the Money - Marketing Results You Can Prove

    Show Me the Money - Marketing Results You Can Prove

    CMOs have to prove their worth. They have to show value to the CEO, the board and the entire C-Suite. Showing results is not just important for career success, but for survival in general. According to a study by Spencer Stuart, CMO tenure lasts under four years -- a

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  • Take a Peek: 3 Digital Marketing Innovations #AdobeSummit

    Take a Peek: 3 Digital Marketing Innovations #AdobeSummit

    SALT LAKE CITY -- Adobe dropped the curtain and revealed some of its work in its digital marketing labs for the 6,000 attendees at the Digital Marketing Summit last night here at the Salt Palace Convention Center.

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  • The Inside Scoop on Adobe Experience Manager #AdobeSummit

    The Inside Scoop on Adobe Experience Manager #AdobeSummit

    SALT LAKE CITY -- There's something beyond the glamour, the food, the Grammy-winning bands and quips from Michael Keaton at the Adobe Digital Marketing Summit here. Many of the 6,000 attendees gathered at the Salt Palace Convention Center have an important job back home. They manage Web Content Management Systems (CMS).

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  • Why You Can't Ignore Employee Engagement in Your CX Model

    What if you could build your next product together with your prospective customers? If you could, you would build precisely what they want. You would tailor it to their specifications and undoubtedly have a happy customer. This simple principle lies at the core of our next-generation customer experience tools and

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  • Learn the ABCs of CMOs

    Learn the ABCs of CMOs

    To be a CMO today, you need the ABCs -- agility, bullishness, and customer-centricity. The ABCs of a CMO are both for how to work internally with your team and peers as well as externally to build your brand and drive revenue. Let’s take one at a time.

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  • Tery Spataro: You Have to Know What Your Customers Want

    Tery Spataro: You Have to Know What Your Customers Want

    Tery Spataro is passionate about digital marketing. For 20 years, she's been providing strategies that define the role digital and technology play with the brand and in the life of the customer. Her current title is director of research at ATOMdesign /STREAM Research in Scottsdale, Ariz.

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