Articles
Tag: web optimization (page 2)
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CXM: Is Your Content Getting in the Customer's Way?
Most customers need another page of your content like they need another piece of spam in their inbox. "The content people are killing the website," a web manager told me sadly. Twelve months previously the company had reviewed its website.
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Four Ways to Find Hidden Revenue on Your e-Commerce Site
When managing an e-Commerce site, it’s all about ROI. How can we improve the site performance metrics and all media channels used to send in traffic? It’s important to focus on landing pages, product pages, offers, messaging, media budgets and placements, among other efforts to improve those numbers.
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Web Experience: From Built to Last to Built to Change
The Web facilitates continuous testing and improvement. Great web designs are responsive and flexible. They allow for rapid innovation based on feedback. Hulu is a web-based premium content service owned by NBCUniversal, Fox Entertainment Group and The Walt Disney Company, with the remainder being owned by Providence Equity Partners.
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Customer Experience: The Age of Data
If you're part of a large website then understanding human behavioral data will be central to the advancement of your career.
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Customer Experience Optimization: A Custom Website for Every Customer
A truly personalized online customer experience -- what essentially amounts to a custom website for every customer -- has been the Holy Grail of Marketing for over a decade.
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CXM: UK Councils Embrace Top Tasks Approach
Top Tasks Management involves continuously improving the top tasks of your customers. "Two years ago we introduced the concept of top tasks," the Socitm Better Connected 2012 report on UK websites states. "Last year we tested it out.
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SharePoint for Internet Sites - Taming the Beast
Let’s be honest, SharePoint For Internet Sites (FIS) has been given a pretty tough time in terms of its ability to deliver rich and engaging experiences on the web.
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5 1/2 Ways to Optimize Your Online Form
Marketers devote a massive amount of resources in both time and money to customer acquisition. After all, that’s the creative fun stuff, right? Yet, many marketers don’t spend any time on developing an optimization strategy to increase conversion rates! Getting prospective customers to a brand’s website is great, but why
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CXM: Does it Pay to Fool the Customer?
For many years, there has been an unwritten rule in business that while the customer may be king your number one objective should be to turn them into a pauper. You don't learn about real business at business school.
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CXM: Support Communities Are Where Customers Are Won and Lost
Support communities, indeed social media in general, is how a potential customer finds out what an organization is really like. You're buying a car and you've had a wonderful conversation with the sales executive.
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Web Experience: Is There Such a Thing as Content Strategy?
Strategy is defined at a senior management level. Good content can help implement that strategy. I believe in the power of web content, particularly words. I have spent my career of nearly 18 years encouraging organizations to take content seriously.
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Customer Experience: Why Are Ugly Websites So Successful?
"Techmeme has redesigned," Gabe Rivera founder of the popular technology news site wrote in January 2012. "Drudge Report is now indisputably the web's ugliest news site." I use Techmeme all the time. I find it an excellent news website.
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Web Content: Should Links be Underlined?
The most important thing is that a link is clearly understood to be a link. That way, when you scan the page you can immediately identify the links. "Techmeme has redesigned," a Techmeme story stated in January 2012. "Drudge Report is now indisputably the web's ugliest news site.
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Customer Experience: Why Audience Navigation Usually Doesn't Work
Links cause most problems when they overlap and audience based links are particularly problematic. Some years ago we worked with an educational website. They had links such as Teachers, Students, etc. All seemed very logical and reasonable. Until we started testing tasks.
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