Articles
Tag: web optimization (page 4)
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Google's Page Speed Service Raises Concerns Among Webmasters
Google (news, site) recently unveiled its Page Optimization Service, promising anywhere from 20% to 65% page speed improvement. Currently on a free, limited trial, the service supposedly improves page delivery and loading time by distributing the load across Google servers worldwide.
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Poll: 45% Indicate Mobile is Key to Customer Experience Strategy #CXM
This month we polled you, our dear readers, on the importance of mobile in your Customer Experience Management strategy. The results are in and what we see is that mobile is rapidly taking a seat right next to your normal websites, and will likely soon move out in front.
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Faster is Better With Google's Page Speed Service, Currently on Free Trial
Website loading speed is often a big issue with web publishers. Performance is dependent on a lot of factors -- traffic, server load, compression, size of the content and the like. Google (news, site ) wants to help webmasters take the load off their minds (and wallets) with
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Customer Experience: Measure Negative Behavior, Not Just Positive Behavior
The Web is not just another medium, another channel. More than anything it is another culture, another way of living and thinking. If you sat a mathematics exam and got 3% would you be happy? Probably not. But those who create banner ads think a 3% click-through rate is amazing.
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Web Optimization: Eliminate Task Duplicates
In part four of this series (see part 1, part 2 and part 3 ) I look at the process of eliminating duplicate items from the list of top website tasks.
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Web Optimization: Managing Your Task List
The first step in top task management is carrying out a task situation analysis in order to understand the whole range of customer tasks that exist. I call this list of customer tasks the Longlist, and discussed longlist information sources last week. The next step is managing your task
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Web Optimization: Where to Get Your Task List From
The first step in top task management is carrying out a task situation analysis in order to understand the whole range of customer tasks that exist. I call this list of customer tasks the 'Longlist.' The following longlist sources are specifically for a public website, but the basic
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WEM: Identifying Top Tasks: An Introduction
How do you measure the value of your website? You identify your customers' top tasks. Then you measure whether they are able to complete these tasks quickly. Over the coming issues we're going to go into the detail of how to identify top tasks and how to measure them.
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WEM: The Web is Critical. The Web Team is Not
Most organizations consider their website to be critical yet web teams rarely have respect, power or resources. Here's how to change that. You change how your website is seen within your organization by changing how you measure it.
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Social Business: Advice from the Experts
This month our eyes are on Communities in Social Business. In this wrapup, you'll get a peek at what's to come this June, as well as the lowdown on a smörgåsbord of other tastes such as: Web Optimization, Enterprise CMS and Risk Management. CRM: The Most Important Relationship is with the Customer, Not the Data Chris Bucholtz (@Bucholtz ): "When we discuss
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Web Optimization: If Web Teams Ran a Hotel
Some web teams lack an ability to prioritize and focus. As a result, they create big, sprawling, out-of-date websites. Welcome to Webland, a new hotel run by a web team. There are big queues at check in.
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A Week in Google: On Launching Wallet, Getting Sued (again) & Shutting Down APIs
This week Uncle G excited merchants and consumers alike with the announcement of mobile payments, got into some legal trouble once again, and discussed some ill-fated APIs. Google Launches Wallet NFC Payments Program, Get Ready To Pay-on-the-Go Google Wallet was announced this week, aiming to push the whole pay-with-your-mobile thing
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Top Tasks define Your Brand and Reputation
The experience your customers have completing their top tasks has a big influence on what they think of your organization and brand. Let's imagine you've arrived at the website of Hotel XYZ with the intention of booking a bedroom.
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Leading Voices Say Think Mobile First, Forget Mobile Friendly
"We'll make our website mobile friendly." A common phrase heard these days among organizations who have finally accepted what you've all known for a while now -- the mobile channel must be addressed.
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