Articles
Tag: web optimization (page 5)
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Web Support Worsens: Here's How to Fix It
The way to improve web support is to develop an evidence-based continuous improvement model that measures success based on completion rates of top tasks.
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Web Engagement Strategy: Aligning Deliverables to Project Goals
If your favorite part of engagement is when the client asks, “What will we see along the way to know we are getting there?” or my absolute favorite, “Can you describe your process?” then this column is for you.
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Web Engagement Strategy: Creating Deliverables that Deliver
For all of us engaged in Web projects on a daily basis, we are often surprised by how much can change from project to project. Flexibility is key when you are a digital strategist, Web professional or online communications expert.
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Web Engagement: Advice from the Experts
Welcome to our final week of the Web Engagement focus! This time around our gracious experts discussed everything from simplifying mobile experiences to best practices in Web projects. WEM: Simplifying Mobile Experience Delivery in a Complex Environment It has become as important today to offer a mobile experience as it
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3 Keys for How Web Content Management & Web Engagement Work in the Real World
Okay, first of all let’s cut to the chase. We marketers can get ourselves in a big frothy tizzy over new terms. And, Web Engagement Management is no exception. On the marketing hype cycle, WEM is the Ducati Multistrada 1200 (look it up, kids).
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Blaze Optimizes Website Performance for Mobile
Canadian startup Blaze Software, founded in 2010 and based in Ottawa, has announced the launch of its cloud-based Web Performance Optimization (WPO) service.
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Measuring Web Customer Engagement Using Goals, Metrics
We learned in The Keys to Understanding Web Customer Engagement that the notions of web presence and customer engagement aren’t new -- but are gaining in interest as web presence expands beyond the corporate website and as companies must know more about effective means of connecting to customers.
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The Keys to Understanding Web Customer Engagement (Part 1)
The notions of web presence and customer engagement aren’t new, but are gaining in interest as web presence expands beyond the corporate website and as companies must know more about effective means of connecting to customers.
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Web Optimization: Redesign Out, Continuous Improvement In
Big redesigns are a very dangerous strategy. Continuous improvement of your customers' top tasks is much better. When Gawker Media launched a big redesign in February 2011, its traffic halved. That can happen because even when you do good things, people don't like change.
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Web Engagement Strategy: Best Practices in Web Projects: Starting Well
Web projects are complicated and challenging. Developing some best practices around them is a goal for most of us in this industry. However, what is emerging from my panel on best practices in Web projects is that all of us approach Web projects in a different way, but we
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Community Highlights - New Collaboration Skills Needed, Tag Management, Best Path to Mobile Apps
CMSWire community contributors work in the trenches of information management, enterprise collaboration and web engagement. In this weekly aggregation we highlight a few of the most impactful community articles. Article 1: Do You Need a Tag Management System? "Websites are only going to get more complicated over time, not less,"
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WEM: Web Navigation Must Face Forwards, Not Backwards
People are on the Web to do something very specific. Great navigation relentlessly focuses on what is ahead. "This website really annoys me," an engineer told me recently.
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Google Quarterly Earnings + Bing Market Share Cause Concern
Google's new CEO Larry Page reported on the company's massive increase in expenses during the earnings call yesterday, causing one set of analysts to cheer for the sales growth while a second worried that this could be the beginning of a less financially-disciplined era for the Internet giant.
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WEM: Information Production Explodes, Consumption Stagnates
Our capacity to produce information is exploding. Our capacity to consume information however, remains relatively static. A recently published study by scientists at University of California estimates that the annual amount of business-related information processed by the world's computer servers is equivalent to a 5.
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