Articles
Tag: web optimization (page 6)
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Personalization and Retargeting: Can Your Analytics Handle It?
There is a fundamental and deeply frustrating divide between the knowledge and skills necessary to support personalization and database marketing and deep knowledge about the digital channel where customers increasingly live. Traditional database marketing is powerful, proven, actionable, and sophisticated.
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WEM: The Accidental Website Visitor
It's very important that you don't attract the wrong type of person to your website. I dealt with a specialist government health website some years ago. Its objective was to help medical researchers find research grants.
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Web Content: The Format is Not the Task
Nobody is interested in documentation, tools, videos, blogs or Twitter for their own sake. Their interest in these things is only in the context of the task they need to complete. When I bought my house last year I inherited a lawnmower with it.
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WEM: Ease of Use Is a Competitive Advantage
Senior managers need to develop a much better understanding of the competitive advantage ease of use delivers. Search, content and usability are poorly understood by most senior managers. Why? Because they were not areas of strategic importance when these managers were younger and developing their skills.
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Your Web Content Management Must be Social, Mobile & Personal
Forrester says we are in the age of the Splinternet, where the unified Web has ended. We have reached the point, they say, where users have numerous ways to connect and interact, and they are demanding increasingly social and personal experiences. The analyst firm asserts that requirements for Web Content Management (WCM)
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WEM: The Price of Doing Business on the Web
The Web dictates that you put the customer first. That means taking on more complexity yourself. Last week I was doing some research on a product and I came to a website where the email contact address was like this: "sales AT blahcompany.com". I know why they did that.
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WEM: Why They Won't Tell You the Price
Organizations have historically believed that the less information they give customers the more power they have over them. The Web changes that. Right now I'm researching a heat pump solution for my house. It is almost impossible to get a price on the websites of heat pump manufacturers or installers.
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Search Algorithm Changes: How Websites Can Survive the Latest Google Crunch
A few weeks ago, Google started targeting so-called content farms, or websites with supposedly low-quality content and highly concentrated keyword density. Google first addressed the issue by releasing a Chrome browser extension that lets users block unwanted domains from search (and which returned the unwanted list to Google for further
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Google Changes Search Algorithm to Oust Content Farms
The great Google significantly tweaked its mysterious search algorithms this week in an attempt to lower the rankings of low-quality, SEO'd-out-the-wazoo content aggregator sites. Google’s official announcement explained the change like this: This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content
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WEM: Top Tasks and Council Websites
The new Liverpool city council website is one of the best examples of a top task focused website I have come across. One of the hallmarks of a truly excellent website is that you can start doing the top task on the homepage.
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2011: Enterprise Video Goes Mainstream
The boom of social media and tablet devices has lent a re-boost in popularity to more traditional forms of content, such as video (see: YouTube). Accordingly, research firm Gartner (news, site ) dug around for the best of the best in up and coming video content management and
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Are Marketing Images Damaging Your Website?
There is growing evidence that traditional marketing imagery reduces the credibility and trustworthiness of a website. Over the years I've noticed a development in behavior of customers to traditional marketing material. Large numbers completely ignore the traditional banner advertisement.
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WEM: Effective Web Lead Generation Techniques
More people will sign up if you ask them AFTER you give them something than will sign up if you ask them BEFORE you give them something.
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WEM: The Right Words Drive Revenue at IBM Cognos
You need to manage the words that bring people to your website and the words that will bring them through it. The IBM Cognos website has achieved three-times the industry average for lead generation. One way they did this was by focusing on getting found in search.
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