Articles
Tag: web optimization (page 7)
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Trebling Sales Leads at IBM Cognos
Know the single most important thing your website is supposed to do. "I think deciding what our Website was meant to do was the first and most important step to achieving results." So states John Blackmore, Senior Manager, Web Demand Generation for IBM.
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OECD Case Study: Customers Are Looking for Answers, Not Books
Why do people read a book? Why do they watch a video? In a business setting it's because they want to get something done. They have a task to complete, a problem to solve.
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WEM: Search Engine Optimization (SEO) Pitfalls
Bringing someone to your website is just the first step. Unless they complete a task you have wasted time and money. The Google homepage is one of the most poorly search engine optimized websites on the Web.
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A Look Back at Web Engagement in 2010
This year CMSWire closely examined the different ways companies are approaching web engagement management (WEM). From the iPhone to the iPad to mobile browsers, applications and beyond one thing became clear: engagement environments extend far beyond the desktop.
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Ingeniux CMS Review (v7)
Ingeniux is a smallish U.S. vendor with a solid feature set, a mature business posture and a steadily growing list of enviable clients. Here's a background snapshot on the company and our review of release 7 of the Ingeniux Web CMS product. The Ingeniux CMS Story Vendor Ingeniux Corporation Product
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Things Are Better Than We Think
As 2011 approaches perhaps the best thing we can hope for is some optimism. I remember being on a flight to Iceland a couple of years ago and feeling apprehensive as the plane approached the runway.
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WEM: We Manage What We Can EASILY Measure
The challenge of management is not just measurement. It's measuring the right things. There is an old saying among managers: If you can't measure it you can't manage it.
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WEM: The Drawbacks of Talk Aloud Usability Testing
A primary rule of web management is: 'Do as I do, not as I say'. So why do we ask people to say what they're doing during usability tests? About a year ago I listened to a university professor explain concisely how he liked to use a particular website.
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WEM: What Financial Crises Teach Us About Information
There has never been more information in the world, yet the financial crisis that started in 2008 showed that more information does not necessarily lead to better decision making. There can be too much of a good thing.
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The Web Engagement Tag Team: Testing and Personalization
Engagement is all the rage, yet achieving it requires many skills. Key to the deal is the ability to test and refine your content, with a goal of increasing personal relevancy. Companies must engage website visitors on a one-to-one basis by providing personalized, relevant and proven content. By optimizing content
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WEM: Top Tasks Identification Method Explained
Whenever you get people to vote on a list of tasks, clear trends will quickly emerge. Over the last eight years we have done well over 100 top task identification surveys in six languages with more than 70,000 people participating.
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Web Optimization: 3 Key Elements of Task Based Website Management
As web managers struggle to improve their websites, it's increasingly clear that standard tools and practices are failing the cause. Here are 3 important guidelines that will pay dividends -- re-shaping how you approach web optimization.
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Web Engagement: Why Focus Groups Don't Work
The biggest problem in getting to know our customers is that they don't know themselves. Years ago, British Airways (BA) decided to introduce a new service for its first class passengers on long haul flights.
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Content and Site Optimization: Guidance from the Experts
We're closing focus on content and website optimization this week with a few pieces from the expert pool. Read on for coverage of optimization myths, what it really takes to promote findability, and, as always, an attempt at demystifying the whole shebang. Web Optimization: The Myth of the 3 Click Rule. Website, and Intranet, design has matured almost beyond
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