Articles
Tag: web optimization (page 8)
-
Web Optimization: The Myth of the 3 Click Rule
The assumption that users must be able to access all content with a maximum of 3 clicks is simply false, and we have the data to prove it. Website, and Intranet, design has matured almost beyond recognition since the early nineties.
Continue reading...
-
Content Optimization and Promoting Findability at the Macro Level
In a previously published article, Information Overload and Improving Intranet Findability, we talked about overcoming challenges around our ability to filter through the copious amounts of data that we’re confronted with on a daily basis inside our organizations.
Continue reading...
-
Demystifying Web Engagement - Part 1 - Capabilities
I’ve discussed Web Engagement here for CMSWire before and in my last article I scratched at the surface of defining what web engagement management (WEM) is.
Continue reading...
-
Web Engagement: Old Survey Methods are Broken
Why traditional web surveys are broken. Did you ever get a question on a website that asked you to rate, on a scale of 1 to 5, the "interactivity" of the website? And did that sort of question puzzle you? You wouldn't be alone.
Continue reading...
-
Content and Site Optimization: Guidance from the Field
Our adventures in content and website optimization continued this week thanks to both a handful of gracious experts and our own CMSWire staff writers. 4 Pillars for Web Content Management Site & Content Optimization. These days there seems to be as many Web Content Management (WCM) systems as there are
Continue reading...
-
Understanding WCAG 2.0 and Using it Wisely
Web content accessibility got ya down? W3C's Web Accessibility Initiative recently published updates to two accompanying guides that may help you out. The Web Content Accessibility Guidelines (WCAG) are part of a series published by a nook of the World Wide Web Consortium (W3C) called the Web Accessibility Initiative. WCAG 2.
Continue reading...
-
4 Pillars for Web Content Management Site & Content Optimization
These days there seems to be as many Web Content Management (WCM) systems as there are programming languages. From Open Source systems to blogging platforms to wiki systems to big vendor Enterprise Content Management (ECM) and portal systems, we are swimming in WCM options.
Continue reading...
-
Swimming Through Sentiment Analysis with Lexalytics
Everyone has the right to their own opinion, but add the web in the mix and it's not uncommon for companies to find themselves buried under a hill of negative sentiment. Enter Lexalytics (news, site), a company that helps keep track of what's being said and how
Continue reading...
-
Optimize Your Customer Experience First...Then Your Content!
Today, companies need to focus on the 360 degree relationship and interaction they have with customers in all forms of media. It is not enough to just ensure your content is search engine optimized or enhanced for analytics.
Continue reading...
-
Your Website Has an Expiration Date: The Multi-Touchpoint World has Made Context King
The Website as We Know It is Expiring. Organizations are realizing that they need to look beyond the traditional website to provide visitors and customers with consistent and engaging experiences across a variety of touchpoints, such as social networks, mobile phones and traditional laptops and computers.
Continue reading...
-
Web Optimization: Web Management Requires Minimalism
The most important decisions in web management are what you don't do, what you take away from your website rather than put up on it. Recently, while I was in Norway, I met Dag Wigum, the CIO of Schibsted, a Scandinavian media group with a highly successful web presence,
Continue reading...
-
SeeWhy Enhances Conversion Abilities in Time for Holidays
With holiday shopping in mind, SeeWhy (news, site ) hit the market with extended conversion abilities for re-marketing to those customers whose wallets just need a little extra push.
Continue reading...
-
Content Optimization – A Best Practice That Few Practice
There’s a term in scientific research called “social desirability bias”. It’s a term that’s used to describe the tendency of a respondent to answer a question in a way that will be viewed favorably by society.
Continue reading...
-
Dell: From Customer Centric to Organization Centric
Dell began as a flexible and customer-centric organization. But as it grew it suffered big organization disease and focused on itself more than the customer. If you go to the Dell website today the first thing it asks you is whether you are a Home User, Small Business, etc.
Continue reading...