Articles
Tag: web optimization (page 9)
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Interactive: Are Marketing Images Damaging Your Brand?
On the Web, traditional marketing images are increasingly being seen as useless annoyances by customers. They undermine the credibility of the brand. The two webpages were trying to get you to sign up for test drives for supercars. They were identical (pictures of the cars, video, etc.
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Web Engagement: Text is More Important than Images on the Web
The Web is primarily a text-driven medium and will remain so despite the rise of video.
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Web Engagement: Web Customers Crave Speed, Not Emotional Experiences
Great websites focus on solving top customer tasks. They solve problems as quickly as possible. "We're trying very hard to get you something fast," Google CEO Eric Schmidt stated recently. "Never underestimate the power of fast. Quick, quick, quick-we want to help you right now.
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Web Engagement: On the Web, Sell the Sausage, Not the Sizzle
Traditional marketing and communication techniques are becoming less and less valid on the Web. There used to be a famous ad on Irish TV selling bacon and sausages that placed a lot of emphasis on the sizzle of the frying pan.
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Web Optimization: When Search Results Mislead
Large numbers of visitors for a particular search term is not in itself a positive thing. We always have to ask the question why? One of the most popular search terms within the OECD website is "CEE countries." Which is a bit puzzling because the OECD doesn't have
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Web Engagement: The New Marketer and Communicator
The Web is radically changing how we as marketers and communicators need to do our job. We need to change our mindset from organization-centric to customer-centric. Over the years I have had the pleasure of dealing with some really great companies.
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gShift Labs Gets Gold for Boosting Organic Search Results
There are plenty of tools designed for non-technical people out there, but gShift Labs recently scored some extra special attention for their simple Web Presence Optimizer.
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Web Design: The Reason Why Ad Agency Websites are Truly Awful
Advertising agencies don't get the Web because the web is the place people go to do things. In 2004, I wrote an article advising companies to never, ever let an advertising agency near their website. Back then, ad agency websites were a total joke.
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#gilbanesf Web Engagement: Personas and Molding the Customer Experience
One of the final sessions from last week's Gilbane conference (see our coverage here ) in San Francisco focused on Personas, Market Segmentation and User Experience design. Strong assertions were made (e.g., "data without segmentation is crap") and key lessons shared. Here are the highlights and take-aways.
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Web Design: The Need for Speed on the Web
Customers crave speed on the Web, and they reward organizations that make things fast and simple. Why is Google successful? Because it delivers better and faster results than its competitors. Google truly understands the customer's need for speed.
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Clicktale: 3 Types of Analytics for Usability Testing
A few weeks ago we took a look at the free tools available for conducting usability testing. While free is always welcome, using free products or services can have limitations. When looking at paid options, however, making a decision can be complicated.
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What is Web Engagement Management (WEM)?
Some say WEM's the latest WCM marketing ploy. Some have never heard the phrase. We think Web Engagement Management (WEM) is an important change in the way people build and utilize web content management systems. The Web as We Knew It Step back with us for a second.
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5 Great Ways to Use Twitter Annotations
Twitter recently held its first-ever developer's conference in San Francisco, and among the highlights was the announcement of open annotations.
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Test and Optimize Web Analytics Performance with WASP 2.0
iPerceptions, like many analytics companies, aims to redefine market research by "boldly changing what it means to listen to customers." Unlike many analytics companies, their solutions focus on testing performance. Their latest efforts take the form of WASP (Web Analytics Solution Provider) 2.
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