Articles

Tag: wem (page 3)

  • Alcatel-Lucent Invites You to Get on Its Cloud

    Alcatel-Lucent Invites You to Get on Its Cloud

    Paris-based Alcatel-Lucent introduced a new Communications-as-a-Service (CaaS) platform called Rapport today.  Like other IP-based communication networks, Rapport uses cloud platforms to pool net

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  • Where Are You? The Beacons Know

    Where Are You? The Beacons Know

    Smartphones have become more advanced — and so has the promise of using them to deploy sophisticated location-based marketing technologies. Location-based marketing is generally defined as the interse

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  • Turn Your Data Into Smart Data

    Experts have proclaimed the end of the big data bubble for a few years now. Yet more and more companies want to be analytics-driven with analytics-oriented departments to take full advantage of the ex

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  • Marketo and LinkedIn Pair Up #MKTGnation

    Marketo stretched its marketing muscles today with a LinkedIn integration. The partnership pairs Marketo's Engagement Marketing Platform with the professional networking site's lead-generation an

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  • Is Marketo Enough for You? #MKTGnation

    Is Marketo Enough for You? #MKTGnation

    Marketo jumped on the all-in-one marketing platform train today. The San Mateo, Calif.-based provider announced today at its annual Marketing Nation Summit at the Moscone Center in San Francisco capab

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  • The Inside Scoop on Influencers: 3 Ways to Get Results

    The Inside Scoop on Influencers: 3 Ways to Get Results

    If you’re thinking about adding influencers to your marketing mix, but aren’t quite sure if you can pull it off, take a few minutes to read what Christine Vieira has to say. She’s th

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  • Is There a Future in Content Marketing?

    Is There a Future in Content Marketing?

    “Things looked bleak for the Angels when they trailed by two runs in the ninth inning, but Los Angeles recovered thanks to a key single from Vladimir Guerrero to pull out a 7-6 victory over the

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  • Madison Logic Data Rebrands as Bombora

    Madison Logic Data made its biggest identity move yet today. Madison Logic Data, which seven months ago became the sister company of Madison Logic, has rebranded as Bombora. It will sta

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  • We Need a Department OF the Customer

    We have a department of selling to the customer, a department of marketing to the customer, a department of communicating at the customer. We have a department of dealing with customer complaints. But

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  • 3 Ways Marketing Automation Boosts Business Efficiency

    "The attention economy is not growing, which means we have to grab the attention that someone else has today." — Brent Leary I remember Brent Leary, a partner at CRM Essentials an

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  • The CMO's Job: It's Complicated

    We asked CMOs how their role has changed in the last few years. And while the answers we received came in many different shapes and sizes, the long and short of it came down to -- it's complicated.If

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  • Customer Service Success Starts at the Source

    Customer Service Success Starts at the Source

    It feels like customer service -- or rather, the lack thereof -- is making headlines on a daily basis lately.Comcast is one example of a company that has faced service misstep after misstep. And these

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  • Your Brand is Only as Good as Its Reputation

    Your Brand is Only as Good as Its Reputation

    Ask Karen Spiegel to define a brand — and she'll tell you that it's only as good as its reputation and the people who work there. Spiegel knows a lot about brands. She's been working in advertis

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  • 'We Rule B2B Marketing Automation, We're Salesforce'

    'We Rule B2B Marketing Automation, We're Salesforce'

    Salesforce officials are confident about their marketing technology."The thing that distinguishes us most is that we're Salesforce," said Adam Blitzer, senior vice president and general

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