Articles
Tag: wem (page 5)
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Can You Engage Customers Earlier in the Sales Cycle?
It's been a few years since Forrester Research came out with the eye-popping statistic that "buyers might be anywhere from two-thirds to 90 percent of the way through their purchase journey before they reach out to the vendor.
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How Do You Make Sense of Too Much #MarTech?
Scott Brinker probably didn't shock any participants at the MarTech conference in San Francisco this week. In fact, it seemed, he reiterated a lot of what they already know. The marketing technology landscape is evolving rapidly.
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Have Microservices Rendered SOA Obsolete?
Service-oriented architecture (SOA) was once a topic hot enough to fill its own magazine. In fact, SOA was the first software development methodology to ever successfully pierce the realm of business management. It was an endeavor that had to be undertaken not only with rigor but also with rigidity.
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The Real Mad Man Says: Creating Buzz is Not Creating a Brand
Keith Reinhard is unlikely to confirm speculation that he's the legend behind the legendary Don Draper on AMC's long running Mad Men — even on the eve of the series finale.
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Enterprise Mobile Messaging Not All the Rage
Enterprise mobile messaging is hot. Or is it? Researchers at the Framingham, Mass.-based International Data Corporation (IDC) discovered sending messages through a mobile device may not exactly be setting the world on fire. Business don't engage with mobile messaging technology (specifically SMS, MMS and push notifications) for operations, employee engagement
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Oracle Fattens Its Marketing Cloud #MME15
Oracle takes its turn on the marketing cloud technology stage today by announcing enhancements to its marketing cloud suite. The news comes during its Modern Marketing Experience conference at the Venetian Hotel in Las Vegas. The Redwood City, Calif.-based tech giant announces integrations that marry its marketing technology acquisitions with
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Who Is Your Weakest Link? The Risks of Cloud Partners
Think your organization is safe if it minds its own security? Think again. You’ve also got to worry about security at all those companies you associate with, from suppliers and consulting firms to PR agencies, systems integrators, event planners and even heating and cooling vendors.
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When 2 Worlds Collide: Marketing, IT Come Together at #MarTech
The best products or services are only as good as the tools you have to market them effectively. That's a simple business reality, and one MarTech — the marketing technology conference — seeks to address.
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Discussion Point: Why Would You Buy a Proprietary CMS?
As long as businesses churn content through the web, the debate between open source and commercial software will persist. Who wins? Maybe neither. Price. Support. Community. Vendor lock-in. Vendor lock-out. The debate won't end soon. Today, we're keeping the conversation going.
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A Data-Driven Look at the Open Source E-Commerce Market
Retail businesses are moving online in growing numbers. Compared to Q4 2013, last quarter’s US online sales rose 14.6 percent to a staggering $79.6 billion dollars. This accounted for 6.7 percent of the total US retail sales market.
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If Your Social Media Marketing Tools Could Think
If you spend several hours a week trying to determine the best day and time to post to social media, posting content and trying to make sense of the analytics afterward, you might want to listen to Brennan White. He’s the CEO of Cortex, a new artificial intelligence tool
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3 Reasons a CMO's Digital Projects Fail
Today, they are full-blown digital players, charged with profit and loss and caring for the entire customer lifecycle. If your company has a digital customer-facing project underway, it’s a sure bet that the buck stops with the CMO.
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Thanks Apple: You Made It Easier to Market Luxury Wearable Tech
You don't even have to like Apple products to acknowledge the company is a master when it comes to marketing and branding. This is the company, after all, that is widely perceived as the one that produces products that consumers want — before they know they want them.
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