Articles
Tag: wem (page 5)
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The Real Mad Man Says: Creating Buzz is Not Creating a Brand
Keith Reinhard is unlikely to confirm speculation that he's the legend behind the legendary Don Draper on AMC's long running Mad Men — even on the eve of the series finale.
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Enterprise Mobile Messaging Not All the Rage
Enterprise mobile messaging is hot. Or is it? Researchers at the Framingham, Mass.-based International Data Corporation (IDC) discovered sending messages through a mobile device may not exactly be setting the world on fire. Business don't engage with mobile messaging technology (specifically SMS, MMS and push notifications) for operations, employee engagement
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Oracle Fattens Its Marketing Cloud #MME15
Oracle takes its turn on the marketing cloud technology stage today by announcing enhancements to its marketing cloud suite. The news comes during its Modern Marketing Experience conference at the Venetian Hotel in Las Vegas. The Redwood City, Calif.-based tech giant announces integrations that marry its marketing technology acquisitions with
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Who Is Your Weakest Link? The Risks of Cloud Partners
Think your organization is safe if it minds its own security? Think again. You’ve also got to worry about security at all those companies you associate with, from suppliers and consulting firms to PR agencies, systems integrators, event planners and even heating and cooling vendors.
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When 2 Worlds Collide: Marketing, IT Come Together at #MarTech
The best products or services are only as good as the tools you have to market them effectively. That's a simple business reality, and one MarTech — the marketing technology conference — seeks to address.
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Discussion Point: Why Would You Buy a Proprietary CMS?
As long as businesses churn content through the web, the debate between open source and commercial software will persist. Who wins? Maybe neither. Price. Support. Community. Vendor lock-in. Vendor lock-out. The debate won't end soon. Today, we're keeping the conversation going.
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A Data-Driven Look at the Open Source E-Commerce Market
Retail businesses are moving online in growing numbers. Compared to Q4 2013, last quarter’s US online sales rose 14.6 percent to a staggering $79.6 billion dollars. This accounted for 6.7 percent of the total US retail sales market.
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If Your Social Media Marketing Tools Could Think
If you spend several hours a week trying to determine the best day and time to post to social media, posting content and trying to make sense of the analytics afterward, you might want to listen to Brennan White. He’s the CEO of Cortex, a new artificial intelligence tool
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CMS Vendors Partner on Open Customer Data Sharing Standard
What the web has always lacked is a reliable and secure way to identify you. Sure, there are ways for you to log onto services, and there are servers in the business of letting you borrow their login mechanisms. But that’s just for letting you in the front door.
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3 Reasons a CMO's Digital Projects Fail
Today, they are full-blown digital players, charged with profit and loss and caring for the entire customer lifecycle. If your company has a digital customer-facing project underway, it’s a sure bet that the buck stops with the CMO.
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Thanks Apple: You Made It Easier to Market Luxury Wearable Tech
You don't even have to like Apple products to acknowledge the company is a master when it comes to marketing and branding. This is the company, after all, that is widely perceived as the one that produces products that consumers want — before they know they want them.
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Meet the Top Brands Consumers Really Trust
Bruce Temkin thinks it all comes down to a matter of trust. Over the past five years, he's evaluated thousands of brand perceptions and distilled them all into his company's Temkin Trust Ratings. Brands that earn trust do so over time -- with consistent customer experiences, he said.
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I'm Not the Damned Newbie Here
There are few aspects of my professional life that I enjoy less than evaluating enterprise software. Granted, my company sells enterprise software, and I’m in charge of marketing it, so I get the irony here. But while enterprise software vendors increasingly focus on user experience, we are sorely deficient in
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Are These Vendors the Best at Social Media Monitoring?
Social media marketing can be a lot like email blasts. Send out something, and see if it sticks. We're still in early days here. Many digital marketing teams, especially B2B, still search for that "gotcha" in social media marketing.
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