Articles

Tag: wem (page 8)

  • Show Me the Money - Marketing Results You Can Prove

    Show Me the Money - Marketing Results You Can Prove

    CMOs have to prove their worth. They have to show value to the CEO, the board and the entire C-Suite. Showing results is not just important for career success, but for survival in general. According to a study by Spencer Stuart, CMO tenure lasts under four years -- a

    Continue reading...


  • Take a Peek: 3 Digital Marketing Innovations #AdobeSummit

    Take a Peek: 3 Digital Marketing Innovations #AdobeSummit

    SALT LAKE CITY -- Adobe dropped the curtain and revealed some of its work in its digital marketing labs for the 6,000 attendees at the Digital Marketing Summit last night here at the Salt Palace Convention Center.

    Continue reading...


  • The Inside Scoop on Adobe Experience Manager #AdobeSummit

    The Inside Scoop on Adobe Experience Manager #AdobeSummit

    SALT LAKE CITY -- There's something beyond the glamour, the food, the Grammy-winning bands and quips from Michael Keaton at the Adobe Digital Marketing Summit here. Many of the 6,000 attendees gathered at the Salt Palace Convention Center have an important job back home. They manage Web Content Management Systems (CMS).

    Continue reading...


  • Why You Can't Ignore Employee Engagement in Your CX Model

    What if you could build your next product together with your prospective customers? If you could, you would build precisely what they want. You would tailor it to their specifications and undoubtedly have a happy customer. This simple principle lies at the core of our next-generation customer experience tools and

    Continue reading...


  • Learn the ABCs of CMOs

    Learn the ABCs of CMOs

    To be a CMO today, you need the ABCs -- agility, bullishness, and customer-centricity. The ABCs of a CMO are both for how to work internally with your team and peers as well as externally to build your brand and drive revenue. Let’s take one at a time.

    Continue reading...


  • Tery Spataro: You Have to Know What Your Customers Want

    Tery Spataro: You Have to Know What Your Customers Want

    Tery Spataro is passionate about digital marketing. For 20 years, she's been providing strategies that define the role digital and technology play with the brand and in the life of the customer. Her current title is director of research at ATOMdesign /STREAM Research in Scottsdale, Ariz.

    Continue reading...


  • Day 1: Challenging Tech, Awesome Acquisitions #AdobeSummit

    SALT LAKE CITY -- It's a close call which comment got the most reaction from the crowd of about 6,000 during the morning keynote at Day 1 of the Adobe Digital Marketing Summit Conference here at the Salt Palace Convention Center.

    Continue reading...


  • 6 Things That Make Modern CMOs Stand Out

    6 Things That Make Modern CMOs Stand Out

    I remember when marketing was more about printing flyers, sending direct mailers, attending events and mass advertising. Selling was heavy on cold calling, or “dialing for dollars” as many professionals affectionately renamed it. And snail mail and these dinosaurs called “fax machines” handled most other parts of the business.

    Continue reading...


  • Jahia Hires Web CMS Veteran to Grow Global Partnerships

    For Piyush Patel, the proof was in the proverbial web content management pudding. Back in 2009, he helped a client maneuver into the Jahia  open source Web CMS platform. That client is still a happy customer today.

    Continue reading...


  • Are You Heading to the #AdobeSummit?

    Are You Heading to the #AdobeSummit?

    SALT LAKE CITY -- Adobe will spotlight its Marketing Cloud and digital experience enhancements on a full stage here -- fuller than ever. There will be record attendance at the annual Adobe Summit Digital Marketing Conference this week at the Salt Palace Convention Center.

    Continue reading...


  • What's New for You This March in Open Source CMS

    Is open source the next big thing? At least that's what it seems, based on a burst of unrelated news in the past month. As CMSWire writer Miles Kehoe explained a few weeks ago, "Open source software has gone from quirky and free to mainstream for the enterprise.

    Continue reading...


  • 2 Research Firms Think They Can Serve You Better Together

    San Francisco-based Constellation Research and Digital Clarity Group of New York City have formed a "strategic alliance" to better compete with legacy research firms like Forrester and Gartner.  The arrangement combines Constellation's strength in enterprise research and advisory work with DCG's brand and customer experience knowledge.

    Continue reading...


  • Do You Believe in Digital Experience Magic? #cxmchat

    Do You Believe in Digital Experience Magic? #cxmchat

    No matter how many acronyms get thrown around, a few truths lie at the center of the digital experience: 1. it's complicated, 2. it's about to get more complicated and 3. if you're basing it on anything other than a customer-centric focus, it's back to the drawing board for you.

    Continue reading...


  • Do You Have What it Takes to Be a CMO?

    Do You Have What it Takes to Be a CMO?

    CMOs today require different knowledge and skills from those needed just five years ago. We are accountable for revenue and results and for crafting a compelling customer experience across the buyer journey.

    Continue reading...


Displaying 99-112 of 5076

NL-01a
Get the CMSWire Newsletter
  • Receive concise summaries of what's happening in your industry
  • Get access to exclusive reports, white papers and webinars

lock We take your privacy seriously

NL-03a
Get the CMSWire Newsletter

You'll receive:

  • Exclusive Articles
  • Latest White Papers
  • Early Event Invites

Join 55,000 subscribers and growing

We take your privacy seriously

Get the CMSWire Newsletter

Join 55,000 subscribers and growing

We take your privacy seriously

You'll receive

  • Exclusive Articles
  • Latest White Papers
  • Webinar Invites
NL-03a
Join 55,000
of your peers

Get the CMSWire newsletter.
Access exclusive news, best practices and events.