Articles
Tag: wem (page 8)
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Oracle Social Cloud Now Offers Instagram, Weibo Support
Keeping track of social media conversations around brands is a moving target. And it gets even more challenging as people extend their online presence to different platforms. But Oracle claims more help is on the way. The Redwood City, Calif.
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Your Buzzwords are a Buzzkill
Buzzwords, especially in the high-tech industry, have got in the way of our ability to communicate. In a need-it-now age where every word matters, we’ve created an industry language that puts style before substance.
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Show Me the Money - Marketing Results You Can Prove
CMOs have to prove their worth. They have to show value to the CEO, the board and the entire C-Suite. Showing results is not just important for career success, but for survival in general. According to a study by Spencer Stuart, CMO tenure lasts under four years -- a
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Take a Peek: 3 Digital Marketing Innovations #AdobeSummit
SALT LAKE CITY -- Adobe dropped the curtain and revealed some of its work in its digital marketing labs for the 6,000 attendees at the Digital Marketing Summit last night here at the Salt Palace Convention Center.
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The Inside Scoop on Adobe Experience Manager #AdobeSummit
SALT LAKE CITY -- There's something beyond the glamour, the food, the Grammy-winning bands and quips from Michael Keaton at the Adobe Digital Marketing Summit here. Many of the 6,000 attendees gathered at the Salt Palace Convention Center have an important job back home. They manage Web Content Management Systems (CMS).
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Why You Can't Ignore Employee Engagement in Your CX Model
What if you could build your next product together with your prospective customers? If you could, you would build precisely what they want. You would tailor it to their specifications and undoubtedly have a happy customer. This simple principle lies at the core of our next-generation customer experience tools and
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Learn the ABCs of CMOs
To be a CMO today, you need the ABCs -- agility, bullishness, and customer-centricity. The ABCs of a CMO are both for how to work internally with your team and peers as well as externally to build your brand and drive revenue. Let’s take one at a time.
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Tery Spataro: You Have to Know What Your Customers Want
Tery Spataro is passionate about digital marketing. For 20 years, she's been providing strategies that define the role digital and technology play with the brand and in the life of the customer. Her current title is director of research at ATOMdesign /STREAM Research in Scottsdale, Ariz.
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Day 1: Challenging Tech, Awesome Acquisitions #AdobeSummit
SALT LAKE CITY -- It's a close call which comment got the most reaction from the crowd of about 6,000 during the morning keynote at Day 1 of the Adobe Digital Marketing Summit Conference here at the Salt Palace Convention Center.
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6 Things That Make Modern CMOs Stand Out
I remember when marketing was more about printing flyers, sending direct mailers, attending events and mass advertising. Selling was heavy on cold calling, or “dialing for dollars” as many professionals affectionately renamed it. And snail mail and these dinosaurs called “fax machines” handled most other parts of the business.
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Jahia Hires Web CMS Veteran to Grow Global Partnerships
For Piyush Patel, the proof was in the proverbial web content management pudding. Back in 2009, he helped a client maneuver into the Jahia open source Web CMS platform. That client is still a happy customer today.
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Are You Heading to the #AdobeSummit?
SALT LAKE CITY -- Adobe will spotlight its Marketing Cloud and digital experience enhancements on a full stage here -- fuller than ever. There will be record attendance at the annual Adobe Summit Digital Marketing Conference this week at the Salt Palace Convention Center.
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What's New for You This March in Open Source CMS
Is open source the next big thing? At least that's what it seems, based on a burst of unrelated news in the past month. As CMSWire writer Miles Kehoe explained a few weeks ago, "Open source software has gone from quirky and free to mainstream for the enterprise.
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2 Research Firms Think They Can Serve You Better Together
San Francisco-based Constellation Research and Digital Clarity Group of New York City have formed a "strategic alliance" to better compete with legacy research firms like Forrester and Gartner. The arrangement combines Constellation's strength in enterprise research and advisory work with DCG's brand and customer experience knowledge.
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