Articles
Tag: wem (page 9)
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Do You Believe in Digital Experience Magic? #cxmchat
No matter how many acronyms get thrown around, a few truths lie at the center of the digital experience: 1. it's complicated, 2. it's about to get more complicated and 3. if you're basing it on anything other than a customer-centric focus, it's back to the drawing board for you.
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Do You Have What it Takes to Be a CMO?
CMOs today require different knowledge and skills from those needed just five years ago. We are accountable for revenue and results and for crafting a compelling customer experience across the buyer journey.
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Building Customer Communities with Yammer
The last few years we've seen customer service evolve as social business continues its advance into mainstream business. Online customer communities have changed the days of a customer calling a 1-800 number to get help or fumbling through a website searching for documentation.
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The Year of the Predictive Marketer
Welcome to 2015: The Year of the Predictive Marketer. In the year ahead, CMOs will need to not only build and foster teams that are data-savvy, but they will also need to embrace advancements in data analytics as core to their strategy and decision-making.
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Netbiscuits Claims Update Addresses Your Content Marketing Challenges
Netbiscuits, a provider of analytics tools for the mobile web, has added a tool to its web analytics platform that "goes beyond traditional analytics." Netbiscuits CEO Daniel Weisbeck told CMSWire the update offers insight about website visitor behavior — information marketers can use to hone their content marketing programs.
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5 Web CMS Selection Lessons You Can Use
It was the worst-case scenario in a web content management system (Web CMS) implementation: Project abandoned. "No project goes without at least a few bumps in the road," said Cathy McKnight, co-founder and vice president of consulting and operations at New York City-based Digital Clarity Group.
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YouMail is $5M Richer and Eager to Grow
YouMail, a visual voicemail provider, plans to use the proceeds from a $5.5 million Series B funding round to expand its user base. The Irvine, Calif.-based company already boasts more than 6.5 million registered users.
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Madison Logic Expands Its Platform With B2B Ad Network Buy
Madison Logic has been providing enterprise solutions for publishers and demand generation for the past six years. But CEO Tom O’Regan told CMSWire that the company's customers wanted more — specifically "solutions that would help them target more efficiently and deliver more effectively when running brand campaigns.
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How Is Your Customer Service Team Doing?
You can't underestimate the importance of customer service. After all, your products and services are only as good as the customer service team ready to support them. So what does your business need to know? Let's take a look at CFI Group's Contact Center Satisfaction Index (CCSI), which notes trends
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How CMOs Create Golden Ticket Marketing Teams
There are as many opinions on what marketing does, what it should say and how it should be measured as there are people in a company. That makes the role of a Chief Marketing Officer (CMO) the most subjective position within any company. But even brilliant CMOs don’t last forever.
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What You've Been Missing: A Standard for Enterprise Apps
If you’ve ever tried to set up Box, Workday, Oracle, SAP or one of many other Enterprise apps on an Enterprise Mobility Managed (EMM) device, you know it’s not fun.
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Cool Stuff You're Missing at Mobile World Congress #MWC15
So what if it’s a little cloudy in Barcelona, Spain today. The high is 76 degrees Fahrenheit. Those of us who live in the US Northeast would certainly enjoy the reprieve from the snow and the cold.
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Call Tracking Company Wants to Help Your Business Connect
Talk of phones being obsolete in the business world "doesn't make any sense." Irv Shapiro, CEO/CTO of Chicago-based DialogTech, believes this. And it's why his company releases technology designed to help marketers make the most sense of phone traffic.
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CMOs Listen to Customers, Not Processes
It took me a long time to know the difference between being an executive and being a mid-level or senior-level manager. In my first executive position, I tended to act as I previously had rather than what I needed to be.
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