2011: Enterprise Video Goes Mainstream

3 minute read
Chelsi Nakano avatar

The boom of social media and tablet devices has lent a re-boost in popularity to more traditional forms of content, such as video (see: YouTube). Accordingly, research firm Gartner (news, site) dug around for the best of the best in up and coming video content management and delivery vendors. Videophiles, this one's for you. 

The convergence of video creation, management, and distribution is gaining momentum in the enterprise world, but organizations that wish to make it a significant part of their business strategy need to consider a few key areas of impact, such as storage and network infrastructures, and video libraries. 

Inclusion and Exclusion Criteria

Gartner typically defines the video content management and delivery market as: "Software, appliances or software as a service intended to manage and facilitate the delivery of one-to-any on-demand video across Internet protocols."

For inclusion in this particular report, the firm also required that vendors met the following criteria:

  • Provide for workflow, storage, search and integration (into other user-facing products such as portals or Web content management platforms).
  • Have video delivery functionality either natively developed or founded on a noncommercial open-source technology.
  • Offer a native repository in which the video resides and may be managed.
  • Actively market products in either North and South America or Europe, the Middle East and Africa.
  • Ordinarily sell the above video products separately from other products (such as enterprise content management, portals or infrastructure).

Here are the results in a nutshell:


Positive Ratings


Accordent focuses on bandwidth optimization and on-premises software. The company is currently
seeking to establish primacy in SharePoint integration through a sales relationship with Microsoft.

Ignite Technologies

Ignite Technologies focuses on the delivery of video via transparently secure clients for internal applications. Gartner specifically noted the company's strong customer experiences and effective market strategy. 

Learning Opportunities


According to Gartner, the Kaltura product is "less slick and polished than those from the vendors that target nontechnical administrators, but is nevertheless highly flexible." Its positive ranking comes from a flexible market strategy, including open-source, conventional and SaaS options.


Kontiki's product development technologies won the top placement in Gartner's list. The company uses peer-assisted protocols for the collection and distribution of video in
bandwidth-limited facilities, and has expanded its sales channels through partnerships
with telecom vendors. 


Because Ooyala initially pursued the media industry, the majority of its business still comes from
companies that focus specifically on the delivery of video as a subscription or adsupported service. 


Gartner claims Qumu supports more delivery models than most other vendors, and is seeking to
expand its position in the market through partnership with other vendors such as Polycom and

VBrick Systems

VBrick Systems aims to be YouTube for the Enterprise, and has had significant success in performance-sensitive environments such as military and education.