Articles
Channel: Web Content (page 4)
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New Twitter Feature Ditches Real-Time for Popularity
In the wake of the Twitter flatline phenomenon (the company’s massive growth rate leveled out between July and December of 2009), it appears we’re seeing what is possibly the most change the platform has undergone since its inception.
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Google Invites Web Users to Opt-Out of Google Analytics
What is perhaps an attempt to save a little face after several privacy disasters, Google has announced they’re working on a tool that will let users opt-out of being tracked by Google Analytics. The announcement was brief and without much detail, but what we do know is that the “global
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Facebook Improves Search, Focuses On Speed
Earlier this week Facebook rolled out a mini new feature. The improved search functionality saves users a bit of time by helping them get to where they’re going faster. To see it, just type something in the Facebook search field.
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Facebook Sends Analytics Reports (and Outshines Google)
A lot of stuff has been happening in the social media marketing realm thanks to companies like Webtrends and Omniture, but now it looks like everyone's favorite social network is kicking out some data reports of its own.
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Google Analytics Now Tracks Silverlight Content
How would you all—including non-techies—like to be able to track how users interact with your Silverlight content? Well, now you can. Google Analytics has officially integrated into the Microsoft Silverlight Analytics Framework. Drag and Drop It sounds fairly simple. Using the Google Analytics component, designers will be able to drag
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#SXSW: Twitter Copies Facebook Connect with @Anywhere
Twitter (news, site ) announced a tool called @anywhere at this year’s SXSQ event. The new feature enables users to enjoy the Twitter experience (almost) anywhere and anytime, without signing into their actual account. Are you reminded of Facebook Connect? Yeah. Us too.
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Autonomy Explore: Customer Interaction Analytics Covering All Channels
Autonomy (news, site ) unveiled a new tool called Autonomy Explore today. The “customer interaction analysis application” connects all customer touch points (Web, contact center, social media, e-mail, etc.). This way, users can develop a better understanding of each customer, customer segment, and the overall customer base.
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#SXSW: Don't Worry, Privacy is Alive! (But Tech is Stupid)
We’ve certainly heard plenty from CEOs about privacy being dead and all, but considering the heat coming from related debates, perhaps it’s time to hear from the opposing team.
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Getting Started with A/B Split Testing
You've built your website for a reason, and in most cases, that is to sell something. But how can you be sure the website you have designed is converting all those visitors into actual sales? Maybe it's time to do some testing. Every website exists for a specific purpose.
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MediaFunnel Consolidates Social Media Marketing Activities
MediaFunnel, the “Team Tool for Social Media” previously known as TweetFunnel, has rebranded to reflect the company’s focus on providing a single interface from which businesses can manage all of their social media channels. All Together, Now Imagine a funnel. Toss all of the social media outlets you utilize
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Optimizing Content: This Article is for Information Purposes Only
Do not act based on anything you might read in this article. It is purely for information purposes only. Information is the "communication or reception of knowledge or intelligence," according to the Merriam-Webster dictionary. But that's not how most organizations see information; written information in particular.
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Google Reforms Buzz, Tones Down Inbox Chatter
You might’ve written off Google Buzz by now and, admittedly, we could’ve had a little something to do with it. But Google hasn’t given up on the microblogging tool just yet. In fact, the team’s latest announcement may wash over some of you in an awesome, relief-tinted wave.
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Introducing the Google Wave Extensions Gallery
Erm, remember Google Wave ? You know, that thing with all the things, and the chatting and the e-mailing, and the collaboration. Well, it just got more things. Google introduced the Google Wave Extensions Gallery bright and early this morning. Developers? For the sake of Wave, please get on this.
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The Popularity of Social Networks Does Not Mean the End of Email
Many of us have wondered if and when social media will knock out the need for e-mail, but a survey from Econsultancy suggests that we’re far from losing touch with our inboxes. In fact, Econsultancy says social media is being used to enhance the effectiveness of e-mail.
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