Articles
What do you get when you combine premium content with user intent? A partnership between Mochila (news, site ) and Netseer that seeks to deliver content-based ad units that are tailored more accurately to the user’s immediate needs than ads targeted by context keywords.
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2010 is proving to be about user experience. Even in the past few weeks, we have covered the trends and needs associated with improving usability online, from web design to promoting transparency. With the upcoming MX: Managing Experience conference that will focus on usability and user experience best practices,
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Managers in large organizations are too concerned with downsizing and cost cutting and not concerned enough with efficiency, productivity and customer satisfaction.
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Think you know what websites have the best usability? A survey by the UK-based research firm Webcredible found that the top performing industry sectors were news and media websites, followed by travel and utility websites. The sites voted most unfavorably belonged to local authority and government sector websites.
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Microsoft (news, site) and Yahoo! (news, site) have been given the final approval by the EU to go ahead with a partnership that was agreed to last July. That partnership will see Yahoo’s search results being powered by Microsoft Bing for a cut of
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Apparently Google’s shopping bug wasn’t squashed when it acquired social search startup Aardvark last week. The company has gone and bought up another email-based startup called reMail, but this time the focus is on mobile capabilities. reMail Like Aardvark, reMail’s original team was sprinkled with ex-Googlers.
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Well, it looks like Web analytics is making the headlines just about everywhere this year. Australian startup Effective Measure, for example, just raised US$ 4 million in a first round of funding from Rho Ventures.
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Barely a week after its release and Buzz has already – surprise, surprise! – pissed a bunch of people off in a huge way. Apparently Google’s sorry, but it doesn’t look like apologies are going to be enough this time.
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Good complexity leads to greater convenience, choice and options. Bad complexity leads to frustration, wasted time and wasted money. Dimitris is a small business owner in Greece.
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So, Google wants to make the Internet faster. 100X faster, to be exact. Google Fiber Network There aren’t a lot of details yet, but Google claims they’re planning to “build and test ultra high-speed broadband networks in a small number of trial locations across the United States.
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TechRadar recently delivered what they and top experts consider to be key trends for the next 12 months in web design. At the core, is an increased focus on usability. Smashing Magazine sought to promote better user experiences with storytelling, encouraging designers to capitalize on users' emotions.
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There has been a lot of discussion around what is better, integrated analytics or third party analytics solutions. But the discussion doesn't start there. It should start with just how well you use your analytics to drive your business decisions and user experience improvement decisions.
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It is time for marketers and communicators to stop treating customers like little children and start treating them like intelligent adults.
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Modern organizations have armies of people trained in producing and publishing information, but there is a huge and growing lack of people who are skilled at organizing, analyzing and prioritizing it.
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