Articles
Channel: Web Content (page 9)
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Links are New Yorkers (Writing great web links)
A good link has no time for small talk or niceties. It acts like a signpost, like a promise. With a good link, what you see is what you get. If most of today's web links were married they'd be heading for divorce. Because they never keep their promises.
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Confusing Menus and Links: The Web's Biggest Challenge
To make menus and links simpler you have to think like a customer. You also have to reduce the number of links and focus on the task at hand. If you visit the BBC homepage and choose "Sport" you are brought to a page about sport. Just sport.
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The 'Search, Compare, Verify' Generation
Success on the Web is not about making customers do what you want. It is about helping customers do what they want. My Lenovo laptop has great battery life.
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Surviving Information Seeking Sickness
The key to web success is to stop thinking about organizational information and start thinking of customer tasks. It all started many years ago. I remember the moment as if it were yesterday. A colleague was sick in Beaumont hospital in north Dublin.
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Using PR to Drive Traffic to Your Website
You want to grow your business, and raising its profile in the community seems like the perfect strategy to get more visitors to your website. But, be warned, if you launch a public relations campaign prematurely you could be doing more harm to your business than good.
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Google Turns 11 Years Old
Let them eat cake! Someone special celebrated a birthday over the weekend, and if you used the largest search engine in the world on Sunday it's likely that you saw their homage to themselves.
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Oven Stories
Web teams often think progress can't be made because "it's always been this way." By challenging tradition you can find that it's not as immovable as it seems. We Irish love traditions.
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Orchestr8 Releases New Structured Data Mining Technology
Orchestr8, developers of semantic tagging and text mining software, announced a new technology to complement their content analysis service, AlchemyAPI. Dubbed Visual Constraints, the company claims the tool enables the extraction of structured data (such as product info, pricing, descriptions, etc.) from any web page.
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Google Launches DoubleClick Ad Exchange
I'm not sure emulating the stock exchange the best idea these days, but if anyone can pull it off, it's Google. At the end of last week, Google fearlessly launched what some are calling a "potent weapon" in the battle over display ads. Doubleclick Advertising Exchange lets websites offer
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IKEA Chooses an Ugly Font
IKEA changes its font to Verdana. This is not likely to result in a massive drop in sales. "Verdana was designed for the limitations of the Web -- it's dumbed down and overused," Carolyn Fraser, a letterpress printer in Melbourne, Australia, told TIME.
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Hero Shots, Deception and Web Marketing
The most effective web marketing is having a website that is useful, simple and fast. An online game recently ran a series of ads featuring buxom women.
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The Ugliest Website in the World
Craigslist is a very ugly website. In 2009, it is estimated that it will have a turnover of US$ 100 million. It has 30 full-time employees. Craigslist breaks all marketing and branding rules. In fact, it doesn't market or brand or sell itself at all.
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Rich Media Revolution in Web Content Management: Are You Ready?
Video content has revolutionized the web. It would take over 400 years to watch every single clip that currently exists on YouTube, as there are 13 hours of video content uploaded every minute. In addition, the customer demand for video is getting stronger with over 100 million of YouTube
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How to Engage Your Audience Through Web Content
It goes without saying that we are increasingly betting our businesses on our websites. They represent us, who we are and what we stand for. Your website is the first impression people have of you, not those fancy plants in the foyer, a charming handshake, or your passionate attention
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