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Loni Kao StarkContributing Author working from Silicon Valley, CA, US
Covers Customer Experience, Web Experience Management
Loni Stark is senior director of strategy and product marketing for Adobe Experience Manager at Adobe. In her role, Stark oversees global product definition and go-to-market strategy and execution for Adobe’s digital experience management business.
Under Stark’s guidance, her team has achieved high double-digit annual revenue growth for the past four years, and established the solution as a key pillar in Adobe’s $1B+ Digital Marketing business. The solution, Adobe Experience Manager, has helped thousands of brands—including Audi, Hyatt, Lenovo, and Verizon—use digital experiences to transform customer interactions, and is recognized as a leader by analyst firms, including Gartner and Forrester. She is a foremost expert on how businesses can build relevant brands and drive sustained demand through innovations in digital marketing.
Throughout her 16 years in the high-tech industry, Stark has been passionate about technology’s impact on creativity and business. Stark tweets from @LoniStark.
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Loni's Recent Articles
- Feb 12, 2015 The Hyperconnected Future of Web Content Management
- Sep 25, 2014 Storytelling in the Mobile Millisecond
- Feb 10, 2014 Roadblocks to Epic Customer Experiences: Embracing Technology
- Feb 3, 2014 Roadblocks to Epic Customer Experiences: Marketers
- Jan 27, 2014 Roadblocks to Epic Customer Experiences: Organizational Silos, Conflicting KPIs
- Aug 22, 2013 Three Keys to a Competitive Content Marketing Strategy: Message, Medium, Membership
- Jul 9, 2013 Three Imperatives to Ensure Your Mobile Experience is Future-Proof
- May 20, 2013 Customer Journeys: What Can Go Awry on the Path to Making Customers Happy
- Apr 17, 2013 5 Tried and True Ways to Grow a Customer Community
- Jan 7, 2013 Four Web Content Management Trends in 2013 Every Marketer Needs to Know
- Nov 27, 2012 Content and Community as a Corporate Asset