B2B and social media. Ok, we know. If you're in B2B marketing, there's a chance you may be rolling your eyes.
Bringing back your Facebook impression stats to the CEO of a multi-billion manufacturing company probably won't get you the major holiday bonus.
But social is where potential customers can be. And social is where they get talking.
"While many B2B firms support their customers through onsite and phone support, social — and especially online communities — offers an opportunity for B2B to connect with their customers when they need the support and insights 24X7," said Vanessa DiMauro, CEO and managing director of Leader Networks, a research and consulting firm that helps organizations craft social business and online communities strategies.
DiMauro's organization released a report, The Social Consumer, that included surveys sent to 927 people (90 percent of them in the US) and "highlights that engagement represents the real needs and wants of the social consumer," DiMauro told CMSWire.
It's even helpful for B2B, she said.