Latest Customer Experience News & Articles

There's been nothing more talked about this week than the Facebook IPO. Not just because a lot of people are going to make a lot of money — well OK, maybe that's exactly why everyone is so jazzed up. It's been reported that more than 1000 millionaires were created yesterday.

The FB stock closed at a mediocre US$ 38.23 with a market cap of US$ 104.82 billion — roughly 50% of Google's market value. A vigorous first day on the market saw 580 million shares trade hands but not much of the spike that many expected.

But we see more here. The IPO signifies notable things for big data and acts as a health signal for the social business space overall.

Beyond the Facebook IPO chatter, we've been looking at changes taking place within the social enterprise:

• Say 'No' to Expensive Intranets
• Social Business Software - Solitary Child, Amongst Close Friends or Mr. Popular?
• How Mobile is Changing Organizational Structures and the Future Workplace

REMINDER: Next Wednesday, May 23rd, our Mobile Experience Tweet Jam takes place and we'd love to see you there. Get the details here.

Most Popular

• Gartner's Cool Vendors in Content Management Are Social, Collaborative, Cloud-based
• A WEIRD Way to Select Your New Enterprise CMS
• Say 'No' to Expensive Intranets
• Gartner's Cool Social CRM Vendors Feed Information Into Business Processes
• Apple's New Features for iOS 6 on the Map? Plus, More Mini iPad Rumors

Editor's Picks

• Adobe Muse 1.0 Promises Web Design Without Code Writing
• Organize SharePoint Content: Don't Upgrade Your Mess
• OpenText, Autonomy Lead Digital Asset Management Pack in Forrester Wave
• Social Business Software - Solitary Child, Amongst Close Friends or Mr. Popular?
• Adobe Updates on Communities, e-Commerce & a New Cloud Manager

Around the Web

• The Social Education: Studying Social to Learn About Customers
  
• Stop Redesigning And Start Tuning Your Site Instead
• Assess Your Four Customer Experience Competencies
• Social media is reinventing how business is done
• Naming Things

Featured Events (all events | post your event)

• May 30 — (Webinar) How to Drive Innovation, Productivity with a Social Intranet
• Jun 03 — Semantic Technology & Business Conference San Francisco
• Jun 18 — Enterprise 2.0 Summit Boston
• Jun 19 — The Gamification Summit San Francisco
• Jun 26 — Forrester's Customer Experience Forum New York

Featured Jobs (all jobs | post your job)

• Content Manager — Textbooks in Seattle at Amazon
• Web Content Editor in California at Esri
• Director of Solution Services in San Francisco at Limelight Networks
• Software Sales Representative in Sydney at Telerik
• UX Designer in Virginia at Appian

There's something in the air today that makes me think about Tulip mania. Perhaps it's the warm weather. Or my allergies. Or maybe it's this sale I hear is going on today.

Regardless, our contributors this week had a lot to share on the subject of the mobile experience, both in and out of the office. We heard perspectives on how mobility is and will continue to change the structures of the workspace, how mobile is a good channel — but not the only one, got a tip on how to choose your next Enterprise CMS and were urged to keep our content tidy.

Now about that sale…

We are definitely living in a mobile world. Two reports this week highlight the way we’re using our mobile devices, the mobile web and the apps we’re downloading.

Cookies. Those software namesakes of the sugar-charged morsels are central to the growing Do Not Track (DNT) movement, and now Ensighten has released a free Web tool to help publishers follow and disable the tags that use cookies.

Video, as every marketer knows, can capture eyeballs and the wallets that come with them. Sitecore understands this and has taken the route of integration with Brightcove to help marketers take their customer experience strategies to the richest media level.

Take a minute and talk mobile strategy with Marci Maddox, Director Global Product Marketing at OpenText.

One of the newest social networks, Pinterest, may be about to achieve something that neither Facebook, Google+ or Twitter have been unable to accomplish at scale. No, it’s not creating a social network made up almost entirely of women. Pinterest may be preparing to monetize all of those shared photos of things you wish you owned, which could make the social network one of the stickiest e-commerce destinations ever.

Micro-blogging website dynamo Twitter announced today that it will allow visitors to enable the Firefox Browser's Do Not Track feature, allowing users who don't want any info gathered about them to visit the site anonymously.

Tag management systems (TMS) that automate the placement and management of digital marketing vendor tags can provide significant benefits, according to a new survey from Econsultancy and Tealium. Results of “The ROI of Tag Management” indicate TMS technology reduces cost and time-to-market of managing tags, while improving website speed and security.

Everyone knows the mobile web is growing at light speed, introducing new opportunities and challenges in web management. However, when I look at my client’s web analytics, the leading device accessing their website is not a smartphone, it’s a tablet. Apple iPad consistently ranks as the #1 device for viewing web content.

Adobe recently released some research that backs this up. Adobe’s “The Rise of Tablets" (pdf) projects that tablet visits will surpass all smartphone visits by January 2013 and generate over 10 percent of all website visits by early 2014. Tablet web traffic is growing 200 percent faster than smartphones. The iPad commands the tablet market. Last year Comscore reported that the Apple iPad accounted for over 97 percent of tablet web traffic.

These days Web publishing is less like making great music in a band, and more like managing an entire orchestra. With that thought in mind, Limelight Networks is introducing Limelight Orchestrate.

Cloud content services provider Brightcove is easing the process of adding video to content management workflows with new prebuilt integrations between its Video Cloud platform and nine leading Web CMS tools: Adobe CQ5, Agility, Atex Polopoly, Drupal, Ektron, Microsoft Sharepoint 2010, PaperThin CommonSpot, Sitecore, and WordPress.

Like many voices at a party, the many kinds of social media conversations all compete for attention. To help deal with what it describes as the “anarchy” of social media marketing in many agencies, social enterprise software provider Buddy Media is announcing major enhancements to its social marketing suite.

We all know that search terms can have multiple meanings and it is high time that search engines could tell the difference based on the vast repository of online information available. Enter Google's Knowledge Graph to sort it all out, with mobile users high up the priority list.

Is it mobile first? Or is it content is king, and mobile is simply another channel? What is responsive design and how does it support a mobile user experience? Is management on board with your mobile strategy? Or are their heads still buried in the website? Lots of questions I bet you are asking. Luckily for you we are gathering the right people to help you understand this mobile world a little better.

eZ Systems released the newest version of its flagship software, eZ Publish, and the Etna version 4.7 features a cloud-based Saas solution on the Red Hat enterprise cloud stack.

In the 2012 CODiE Awards for the Business Software Industry, SpringCM, Pervasive Software, Citrix Online and Coverity Inc. get recognized.

Not all brand influencers are created equal, say the folks at Awareness, a social marketing software provider in its recent report 3 Keys to Influence: Understanding and Leveraging Influence. Most companies can use the report to guide them through the sticky maze of online social influencers and learn how to identify and leverage their clout.

The open-source Web content management system, dotCMS, is now out with its 2.0 version. New features of the Java-based product include a customizable workflow engine, a scalable ElasticSearch, and the ability to customize fields, properties and relationships of files and document types on a per file basis.

The writing is on the wall and it has been read.

The importance of mobile devices, and by association mobile apps, is well established for businesses today.