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Marketing & Customer Experience Leadership

CMSWire's Digital Marketing channel is your go-to hub for the most up-to-date and actionable insights in the world of digital marketing. Our dedicated coverage ensures you never miss a beat when it comes to the latest trends, technological advancements and best practices in the industry. Whether you're looking to stay informed, refine your strategies or dive into expert-driven insights, we've got you covered. Explore the future of digital marketing with us and stay ahead of the curve.

Featured Reading

Feature
Article
Digital Marketing
8 Social Media Trends Redefining Marketing Strategy in 2026
Community depth, revenue attribution, conversational AI and serialized content are reshaping how marketers approach social in 2026.
Editorial
Article
Digital Marketing
The Best AI Marketing Decision You Can Make Has Nothing to Do With AI
Buyers are asking AI about your category before they visit your site. If your positioning lives in your CMO's head, that's a problem.
Feature
Article
Digital Marketing
The CMO Is Now a Data Architect. Here's Why That Had to Happen.
CMOs are moving deeper into the data layer — not by choice, but because marketing performance now depends on it.
Editorial
Article
Digital Marketing
The Real AEO Dashboard: Visibility, Representation and Sentiment
AI systems don’t simply rank brands anymore. They interpret them, compare them and frame them for buyers.
Editorial
Article
Digital Marketing
How Smart CMOs Transform Data Into Emotional Loyalty
The strongest customer signals often happen privately. Here’s how CMOs turn emotional insight into smarter experiences.

Getting Started With Digital Marketing

Feature
Article
Digital Marketing
15 Marketing Certifications That Can Help You Earn a Better Salary
Feature
Article
Digital Marketing
Find Your Niche: Top Marketing Associations by Specialty
Feature
Article
Digital Marketing
6 Best Practices That Will Improve Your Digital Marketing Strategy
Feature
Article
Digital Marketing
The 8 Most Popular Types of Digital Marketing
Feature
Article
Digital Marketing
What Social Media Marketing Is and How It Can Help Power Your Business
Feature
Article
Digital Marketing
6 Datasets Marketers Should Know About

Getting Started With Digital Marketing

Feature
Article
Digital Marketing
15 Marketing Certifications That Can Help You Earn a Better Salary
Feature
Article
Digital Marketing
Find Your Niche: Top Marketing Associations by Specialty
Feature
Article
Digital Marketing
6 Best Practices That Will Improve Your Digital Marketing Strategy
Feature
Article
Digital Marketing
The 8 Most Popular Types of Digital Marketing
Feature
Article
Digital Marketing
What Social Media Marketing Is and How It Can Help Power Your Business
Feature
Article
Digital Marketing
6 Datasets Marketers Should Know About

Getting Started With Digital Marketing

Feature
Article
Digital Marketing
15 Marketing Certifications That Can Help You Earn a Better Salary
Feature
Article
Digital Marketing
Find Your Niche: Top Marketing Associations by Specialty
Feature
Article
Digital Marketing
6 Best Practices That Will Improve Your Digital Marketing Strategy
Feature
Article
Digital Marketing
The 8 Most Popular Types of Digital Marketing
Feature
Article
Digital Marketing
What Social Media Marketing Is and How It Can Help Power Your Business
Feature
Article
Digital Marketing
6 Datasets Marketers Should Know About
Learning Opportunities
Webinar
Roadmap
May
19
From Content Sprawl to Competitive Advantage: A Knowledge Operations Roadmap
How automation, AI and a centralized content platform turn knowledge fragmentation into a scalable competitive advantage.
Register
Webinar
Senior CX operators share the framework they use to decide where AI drives retention and where automation backfires.
May
20
AI With Intent: How CX Leaders Decide Where Automation Belongs (And Where It Doesn't)
Senior CX leaders from REI & Hyatt reveal their framework for using AI to boost retention.
Register
Webinar
Leadership and survival
May
21
Content Strategy Leaders Live: Managing Scale, Safety & AI in Manufacturing
How manufacturing leaders update content systems to handle product complexity and scale while integrating AI safely.
Register
Webinar
ai assistant in contact center
May
27
Agents like AI! But Why? Find Out How to Implement, Build Trust and Deliver Results
Register
Webinar
Darts
Jun
3
From AI Investment to CX Results: What Enterprise Leaders Need to Know
Move beyond experiments. See how top enterprises scale AI for CX results.
Register
Webinar
Rocket Science
Jun
16
From Legacy to Launch-Ready: How Gainbridge Made Its Website a Marketing-Led Growth Engine
Join in to learn how a D2C annuity brand gave marketing full website ownership — without slowing down or risking compliance.
Register
Webinar
Roadmap
May
19
From Content Sprawl to Competitive Advantage: A Knowledge Operations Roadmap
How automation, AI and a centralized content platform turn knowledge fragmentation into a scalable competitive advantage.
Register
Webinar
Senior CX operators share the framework they use to decide where AI drives retention and where automation backfires.
May
20
AI With Intent: How CX Leaders Decide Where Automation Belongs (And Where It Doesn't)
Senior CX leaders from REI & Hyatt reveal their framework for using AI to boost retention.
Register
Webinar
Leadership and survival
May
21
Content Strategy Leaders Live: Managing Scale, Safety & AI in Manufacturing
How manufacturing leaders update content systems to handle product complexity and scale while integrating AI safely.
Register

Digging Deeper Into Digital Marketing

Feature
Article
Digital Marketing
Why Marketers Should Consider the Freemium Business Model
Feature
Article
Digital Marketing
How Blockchain Is Changing Advertising
Feature
Article
Digital Marketing
Are Lead Generation Days Over for B2B Marketers?
Feature
Article
Digital Marketing
Inbound vs Outbound Marketing: Definitions, Differences and Winning Strategies
Feature
Article
Digital Marketing
10 Steps to Business Growth Using Omnichannel Marketing
Feature
Article
Digital Marketing
Google’s Move Away From Universal Analytics: What It Means for Digital Marketers

Digging Deeper Into Digital Marketing

Feature
Article
Digital Marketing
Why Marketers Should Consider the Freemium Business Model
Feature
Article
Digital Marketing
How Blockchain Is Changing Advertising
Feature
Article
Digital Marketing
Are Lead Generation Days Over for B2B Marketers?
Feature
Article
Digital Marketing
Inbound vs Outbound Marketing: Definitions, Differences and Winning Strategies
Feature
Article
Digital Marketing
10 Steps to Business Growth Using Omnichannel Marketing
Feature
Article
Digital Marketing
Google’s Move Away From Universal Analytics: What It Means for Digital Marketers

Digging Deeper Into Digital Marketing

Feature
Article
Digital Marketing
Why Marketers Should Consider the Freemium Business Model
Feature
Article
Digital Marketing
How Blockchain Is Changing Advertising
Feature
Article
Digital Marketing
Are Lead Generation Days Over for B2B Marketers?
Feature
Article
Digital Marketing
Inbound vs Outbound Marketing: Definitions, Differences and Winning Strategies
Feature
Article
Digital Marketing
10 Steps to Business Growth Using Omnichannel Marketing
Feature
Article
Digital Marketing
Google’s Move Away From Universal Analytics: What It Means for Digital Marketers

Featured Research Report

The State of Enterprise Site Search: 2026 Benchmark Report
Only 43% of enterprise teams can tune site search in real time. Here's what that's costing.
Advanced site search organizations are outperforming beginner peers by 49% on lead quality and 41% on revenue impact. This report shows you how they got there.
The State of Enterprise Site Search: 2026 Benchmark Report

Latest Articles

Feature
Article
Customer Experience
Medallia vs. Qualtrics: The VoC Market Is Being Repriced
Editorial
Article
Contact Center
Why Emotional Loyalty Outlasts Any Points Program — and What AI Can't Replace
Editorial
Article
Customer Experience
AI Analytics Got Confident. Tableau's Q&A Calibration Wants to Make It Correct.
Editorial
Article
Customer Experience
The Creative-Data Mandate: Stop Separating Brand From Analytics
Editorial
Article
Customer Experience
1 Investment, 2 AI Fronts: The Case for Unified Knowledge Infrastructure in CX
Feature
Article
Customer Experience
The CX Stack Is Breaking. Are End-to-End Platforms the Fix?

Latest Articles

Feature
Article
Customer Experience
Medallia vs. Qualtrics: The VoC Market Is Being Repriced
Editorial
Article
Contact Center
Why Emotional Loyalty Outlasts Any Points Program — and What AI Can't Replace
Editorial
Article
Customer Experience
AI Analytics Got Confident. Tableau's Q&A Calibration Wants to Make It Correct.
Editorial
Article
Customer Experience
The Creative-Data Mandate: Stop Separating Brand From Analytics
Editorial
Article
Customer Experience
1 Investment, 2 AI Fronts: The Case for Unified Knowledge Infrastructure in CX
Feature
Article
Customer Experience
The CX Stack Is Breaking. Are End-to-End Platforms the Fix?

Latest Articles

Feature
Article
Customer Experience
Medallia vs. Qualtrics: The VoC Market Is Being Repriced
Editorial
Article
Contact Center
Why Emotional Loyalty Outlasts Any Points Program — and What AI Can't Replace
Editorial
Article
Customer Experience
AI Analytics Got Confident. Tableau's Q&A Calibration Wants to Make It Correct.
Editorial
Article
Customer Experience
The Creative-Data Mandate: Stop Separating Brand From Analytics
Editorial
Article
Customer Experience
1 Investment, 2 AI Fronts: The Case for Unified Knowledge Infrastructure in CX
Feature
Article
Customer Experience
The CX Stack Is Breaking. Are End-to-End Platforms the Fix?

People Covering Marketing & Customer Experience Leadership

Pierre DeBois is the founder and CEO of Zimana, an analytics services firm that helps organizations achieve improvements in marketing,...
Pierre DeBoisPierre DeBois is the founder and CEO of Zimana, an analytics services firm that helps organizations achieve improvements in marketing,...
Debra Andrews is the founder and CEO of Marketri, a leading strategic marketing consultancy that drives predictable, profitable growth for...
Debra AndrewsDebra Andrews is the founder and CEO of Marketri, a leading strategic marketing consultancy that drives predictable, profitable growth for...
Scott Clark is a Columbus, Ohio-based journalist, and writes about topics including customer experience, employee experience, artificial intelligence, social media...
Scott ClarkScott Clark is a Columbus, Ohio-based journalist, and writes about topics including customer experience, employee experience, artificial intelligence, social media...
Versatile, senior marketing leader, Lora Kratchounova is the founder and CEO of Scratch Marketing + Media, an integrated marketing and communications...
Lora KratchounovaVersatile, senior marketing leader, Lora Kratchounova is the founder and CEO of Scratch Marketing + Media, an integrated marketing and communications...
Brittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes across the globe to organizations...
Brittany Hodak, 2025 Contributor of the YearBrittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes across the globe to organizations...
Allen Bernard is a veteran freelance business and technology journalist, editor and copywriter. From 2003-2012 he served as the managing...
Allen BernardAllen Bernard is a veteran freelance business and technology journalist, editor and copywriter. From 2003-2012 he served as the managing...
Featured Research
Featured research
Research Report
The State of Enterprise Site Search: 2026 Benchmark Report
Only 43% of enterprise teams can tune site search in real time. Here's what that's costing.
Featured research
Research Report
Business Leaders CX Report: What’s Working and What’s Not in AI-Driven CX
Insights from 400+ leaders on how AI is reshaping CX and where execution is falling short
Featured research
eBook
Build for What's Next: Your AI Blueprint for Contact Center Readiness
When 91% of CX leaders face pressure to deploy AI, the smartest first move is knowing exactly where to start
Featured research
Research Report
Mind The Agentic Action Gap: Stop Losing Money With AI Agents
Only 15% achieve real AI ROI — is your enterprise closing the action gap?
Featured research
White Paper
How Enterprise Legal Teams Are Rethinking How Matters Get Managed
A guide for legal leaders who need a better way to track matters, coordinate work and keep legal operations running smoothly.
Featured research
On-Demand Webinar
Do More with Less: Modernizing the Cloud Contact Center
Long hold times, channel silos and fragile legacy systems are frustrating your customers. Learn how top companies are modernizing their contact centers without a big-bang overhaul.
Featured research
Case Study
Why So Many Digital Modernization Efforts Stall
What organizations discovered after stepping back, simplifying their platforms and fixing the foundations behind their content and digital systems
Featured research
Research Report
The 2026 State of CX Outsourcing
How CX leaders are rethinking their outsourcing partnerships
Featured research
Guide
Unlocking Success with GenAI: A Comprehensive Guide
A practical framework for adopting generative AI – helping enterprise leaders prioritize use cases, execute pilots and scale responsibly.
Featured research
Guide
How to Scale Conversational AI Without Losing Control
A practical guide to moving past AI pilots without breaking trust, compliance or CX
Featured research
eBook
5 Ways to Deliver Support That Stays in Context
Learn how to embed real-time in-product help that cuts support volume, boosts adoption and puts AI to work
Featured research
eBook
How to Make Every Customer Feel Like the Favorite
AI-powered personalization for marketers who know one-size-fits-all doesn’t drive results