Results: Most Popular CMS in Technorati's Top 100
It was a gray winter morning in CMSland and here's how we decided to spend it: we packed down a block of fresh soda bread and headed over to Chez Technorati to have a gander at their 100 most linked-to (popular) blogs. With that list in hand we skipped about through viewed source, many emails and some kindly conversation. In the end we had ourselves a nifty little list consisting of website name and the blogging technology or Web CMS platform said site ran on.
Simply put, we found that WordPress dominates the list, that Movable Type comes in with a respectable second, and the rest are either custom jobbies or a smattering of other platforms which are, relatively speaking, eating dust. We enclose the full list here for your consideration, but first a couple of notes on the results.
Notes from the Field
- WordPress wins -- it is used by a whopping 34 percent of the 100 blogs on Technorati's Top 100 linked-to.
- Movable Type is used by 16 percent. So WP and MT between them provide the platform for half the surveyed blog sites.
- This proportion would be higher, but for the amount of platforms which started out as either Movable Type or WordPress (usually MT, near as we can judge), only to be hacked beyond all recognition. These we classify as 'Custom'.
- The "Big 2" blogging networks are neck and neck in terms of representation. Gawker has 8 blogs on the list, each using Gawker's own custom publishing platform (with a hacked Movable Type UI). The Weblogs network, also with 8 sites on the list, uses Blogsmith.
- I'm not certain that Metafilter, Little Green Footballs, Crave|cnet and Daring Fireball are all categorized correctly. There could possibly be other gremlins lurking within this opus. Scornfully fill me in, if you know better.
- Wider scope Web CMS technologies are not used much by the top blogs. Drupal scores 5 sites, with Plone used by 1. Other popular Web CMS platforms are conspicuous only by their absence.
- Most of the custom systems built are legacy jobs used by websites for years (e.g., Drudge Report). No-one is crazy enough to build their own blogging platform these days...except maybe Gawker Media.
- Judging by the list, the blogosphere is still at an immature stage. The list is dominated by gadgets, Web news, SEO, and general geekiness. Is that really all people want from a blog?
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The Raw Numbers
Technorati Top 100 'Most Linked to' Blogs as of Jan, 2008 by publishing platform.
| CMS/Platform | Count |
| WordPress | 34 |
| Movable Type | 16 |
| Custom CMS | 11 |
| Blogsmith/Weblogs | 8 |
| Gawker CMS | 8 |
| TypePad | 7 |
| Blogger/Blogspot | 6 |
| Drupal | 5 |
| Plone | 1 |
| Scoop | 1 |
| Expression Engine | 1 |
| Community Server | 1 |
| City Desk (Fog Creek) | 1 |

And here's the full list of Technorati Top 100 Most Linked-to Blogs, as of 17 Jan 2008.
| 1) | Engadget | Blogsmith |
| 2) | Gizmodo | Gawker |
| 3) | Techcrunch | Wordpress |
| 4) | Huffington post | Movable Type |
| 5) | Boing Boing | Movable Type |
| 6) | Lifehacker | Gawker |
| 7) | Ars Technica | Custom |
| 8) | Mashable | Wordpress |
| 9) | Blog di Beppe Grillo | Movable Type |
| 10) | icanhascheezburger | Wordpress |
| 11) | Daily Kos | Scoop |
| 12) | TMZ Entertainment | BlogSmith |
| 13) | perez Hilton | Wordpress |
| 14) | postSecret | Hosted: BlogSpot |
| 15) | Seth Godin | Hosted: Typepad |
| 16) | ReadWriteWeb | Movable Type |
| 17) | proBlogger | Wordpress |
| 18) | Official Google Blog | Hosted: BlogSpot |
| 19) | treeHugger | Movable Type |
| 20) | Smashing Magazine | Wordpress |
| 21) | Kotaku, Gamers Guide | Gawker [MT]* |
| 22) | Gigazine | Expression Engine |
| 23) | Dosh Dosh | Wordpress [Thanks Maki] |
| 24) | CopyBlogger | Wordpress |
| 25) | Think progress | Wordpress |
| 26) | The Consumerist | Gawker |
| 27) | Valleywag | Gawker |
| 28) | GigaOM | Wordpress |
| 29) | ShoeMoney | Wordpress |
| 30) | Crooks and Liars | Wordpress |
| 31) | Scobleizer | Wordpress |
| 32) | at0mica | Wordpress |
| 33) | TUaW - Unofficial apple Blog | Blogsmith |
| 34) | uthink | plone |
| 35) | Gawker | Gawker* |
| 36) | Search Engine Land | Movable Type |
| 37) | Joystiq | Blogsmith |
| 38) | a List apart | Custom (Happy Cog) |
| 39) | Drudge Report | Custom |
| 40) | Talking points Memo | MovableType [with 'limited customization' -thanks Josh Marshall] |
| 41) | Neatorama | Wordpress |
| 42) | O'Reilly Radar | Movable Type |
| 43) | Threat Level- Wired | Typepad |
| 44) | How to Change the World | Typepad |
| 45) | Microsiervos | Movable Type [thanks Nacho] |
| 46) | Lifehack.org | Wordpress |
| 47) | dooce | Drupal |
| 48) | Engadget Japanese | Blogsmith |
| 49) | Zen Habits | Wordpress |
| 50) | Blogoscoped (unofficial Google) | Custom [Thanks philip and Haochi] |
| 51) | autoblog | Blogsmith |
| 52) | NewsBusters.org | Drupal |
| 53) | Xiaxue | Blogspot |
| 54) | “43 Folders” | Drupal |
| 55) | Download Squad | Blogsmith |
| 56) | The Daily Dish/andrew Sullivan | Typepad |
| 57) | ancora Imparo | CommunityServer |
| 58) | Secret Diary of Steve Jobs | BlogSpot |
| 59) | TheWrongadvices.com | Wordpress |
| 60) | Jauhari | Wordpress |
| 61) | Google Operating System blog | BlogSpot |
| 62) | Noscope | Wordpress |
| 63) | Matt Cutts | Wordpress |
| 64) | The Superficial | Custom |
| 65) | The Corner/National Review | Custom |
| 66) | The Sartorialist | BlogSpot |
| 67) | Deadspin | Gawker* |
| 68) | antbag.com | Wordpress |
| 69) | Hot air | Wordpress |
| 70) | kottke.org | Movable Type |
| 71) | SEOBook | Drupal |
| 72) | Crunchgear | Wordpress |
| 73) | Freakonomics NYTimes | Custom |
| 74) | Vacuous Virtuoso | Wordpress |
| 75) | SlashFilm | Wordpress |
| 76) | stereogum | Movable Type |
| 77) | Gothamist | Movable Type |
| 78) | Fanhouse aOL Sports | Blogsmith |
| 79) | TorrentFreak | Wordpress |
| 80) | Joel on Software | CityDesk (Fog Creek) |
| 81) | Dlisted | Drupal |
| 82) | Instapundit | Movable Type |
| 83) | Make: Blog | Movable Type |
| 84) | podbean Faq | Wordpress (podbean runs off Joomla!) |
| 85) | Coding Horror | (“..an ancient form of..”)Movable Type |
| 86 | incorporated suberversion | Wordpress |
| 87) | podbean News | Wordpress (podBean runs off Joomla!) |
| 88) | Jalopnik | Gawker * |
| 89) | Global Voices Online | Wordpress |
| 90) | Yanko Design | Wordpress |
| 91) | Go Fug Yourself | Typepad |
| 92) | Mac Rumours | Custom (Thanks Dr. Q) |
| 93) | Techdirt | MovableType |
| 94) | Gadget Lab | Typepad |
| 95) | Meta Filter | Custom |
| 96) | Bad Behavior | Wordpress |
| 97) | Little Green Footballs | Movable Type (I think) |
| 98) | Dilbert Blog | Typepad |
| 99) | Crave |Cnet | Wordpress |
| 100) | Daring Fireball | Custom |
A Few Thank You's
We do owe some thanks to everyone who tolerated our persistent pestering: people like Dennis at Techdirt and Maki at DoshDosh, in addition to the many names mentioned above. We have a particularly big thank you for Haochi of Googlefied, who had a list compiled of the top 75 popular blogs by platform, and was good enough to give us access to it. This saved me and my hamsters a nice block of time -- though not as much as it would have done had we stumbled into this man's lair a day earlier!
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Comments
interesting!
one small detail though: wordpress can be hosted as well; lolcats, gigaom and scobleizer are all running on the hosted wordpress.com platform, as opposed to using the related wordpress.org software. more info on http://wordpress.com/vip-hosting/
Posted by: frank on January 23, 2008 7:32 AMWow, who'd have thunk it... blogs use blogging software, not CMS software ;)
-Matt
Posted by: Matt on January 23, 2008 8:15 AMMatt - Fair enough, but...
I'm a tad surprised that WP dominates to such an extent, because I'd have thought that more blogs getting these kind of hits would be 'branching out' into directories, forums and other resources. In which case a broader CMS would make admin and deployment easier.
"Freakonomics NYTimes" is WordPress, I believe Daring Fireball is MT. Little Green Footballs is custom, something he wrote himself.
Posted by: Matt on January 23, 2008 11:57 PMUnless I'm mistaken:
44) How to Change the World
Recently (as in the last few months) switched to WordPress.
Posted by: Patrick Havens on January 24, 2008 12:46 AMNo, it's not everything people want in a blog. First you have to admit that the ranking system in Technorati is flawed. However, another win for WordPress.
Posted by: Jeffro2pt0 on January 24, 2008 6:01 AMThanks for the updates everyone. I can't believed I missed DaringFireball=MT . It's an extremely elegant blog, IMHO.
Posted by: john conroy on January 24, 2008 8:03 AM"First you have to admit that the ranking system in Technorati is flawed."
Yeah, there's definitely a little bit of a circle-jerk with the Technorati 100 list. After all, it's not "Most Read", it's "Most Linked". John Q. Public who reads Drudge all day long doesn't necessarily have his own blog from which to link to his favorite sites. He *could*, but he probably doesn't.
Who has their own blog to link other sites from? Geeks like you and me who pay undue attention to "Most Linked" lists like the Technorati 100 ;)
You're right that MetaFilter is custom. I would classify all Gawker sites as MT, since that's the basis of their platform (they haven't switched to a completely custom platform yet)
Posted by: Matt Haughey on January 24, 2008 11:24 AMWe at Ars Technica use a CMS that was customed designed for us called Mubble
http://mubble.net
According to wikipedia http://en.wikipedia.org/wiki/Little_Green_Footballs#History_and_notable_events
Little Green Footballs was a custom job, and, until recently, used flat files instead of a DBMS.
~ Christopher
Posted by: Christopher O'Connell on January 24, 2008 12:42 PMNice to hear that WP is dominating the top 100 technorati favorites....
Posted by: LiNTEK on January 24, 2008 12:56 PMLGF used a flat-file system? Interesting. Did you all know that Alexa uses flat-file for analysis? Neither did I, until some commenter told me on another story.
Posted by: john conroy on January 25, 2008 4:36 AMwhoa...
wordpress is on no 3 - techcrunch...
but for overall, wordpress is still winner...
im using wordpress too because wordpress was friendly user interface....
Posted by: @balootisme on January 26, 2008 10:08 PMThe Superficial works under MovableType.
Search this on their source code: MTEntryPrevious
PS: sorry for my english :(
Posted by: Famoblog on February 14, 2008 4:46 AMgood one
Posted by: Neetz on May 8, 2008 5:54 AMThat is an awesome compilation...
Posted by: Technology Hacker on May 9, 2008 2:43 AMAdd a Comment
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Unless something major has changed, MetaFilter has always been custom ColdFusion.
Daring Fireball is MT, per the colophon
Posted by: Su on January 23, 2008 6:50 AM