Digital Innovation Conference




The world of product development and innovation is undergoing a profound change. A traditional approach is no longer adequate to compete in a fast-shifting global economy — savvy organizations are redefining their entire strategy to thrive in the instantaneous digital landscape. Big Data, the Cloud, Mobile and Social Media are revolutionizing what products are, how they are defined, and how organizations compete.

On April 2-3, 2013, industry leaders at the forefront of this revolution will gather at Management Roundtable’s groundbreaking conference Digital Innovation: The Next Product Development Revolution at the MIT Faculty Club in Cambridge, MA, to cut through the hype and discuss what is really happening and what is necessary to stay ahead.

Top experts and leading practitioners from Intel Labs, Phillips Research, Dell, GE, Boeing, Google, MIT Digital Business Center - and more - will share the most effective techniques to enhance customer experience, develop deep customer insight, and create exceptional products – in both B2C and B2B domains. The purpose is to help unify Product Development, Information Technology and Marketing for success in the increasingly digital, social and mobile future.

This event is designed for established and traditional organizations that recognize the imperative of digital innovation as the new way of doing business. Case examples and how-to’s are implementable by product development teams of all age groups and industries.

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