Webinar: Content Targeting -- Moving Beyond Merely Tracking Visitors to Engaging Customers

Logistics

• When: Apr 21, 2011 12:00 - Apr 21, 2011 13:00
  Timezone: (GMT-6) Central Time (US & Canada)
• Where: Online / North America
• Registration: Click Here for Details

Description

Presented by John Lovett, Web Analytics Demystified and Jose Santa Ana, Product Marketing Director, Alterian

In today’s highly competitive online world, simply rehashing offline copy or existing collateral for your website doesn't cut it. When visitors come to your website, you have a very small window to engage them before they click away.

Making your website look pretty can grab your visitor’s attention, but that attention is fleeting. What keeps them engaged is content that is relevant to them. On this webinar, you will learn how to use web content targeting to connect with your customers and drive business.

What You Will Learn:
• How to use web analytics to go beyond tracking visitors but and understand their intentions
• How to combine usage profiles with content profiles for more effective targeting
• How to leverage the power of a sophisticated Web Content Management (WCM) system for dynamic content targeting

> Click here for Registration Information