Aberdeen Group News & Articles

With all the talk of new solutions, new technologies and new versions of technologies, it would be hard to imagine that a considerable number of companies are still having problems with the basics of digital asset management (DAM).

That would appear to be one of the primary conclusions of a new report released by the Aberdeen Group (news, site) for Widen, a provider of web-based digital asset management applications. The report says that only half of Best-in-Class organizations (53%) indicated they currently have searchable access to content.

Okay, so we are already approaching the middle of April and most companies have already decided where they are going to invest and what programs they are going to drop over the course of this year

This probably means that a new survey from the Aberdeen Group (news, site) showing that 42% of those companies surveyed were going to increase Web Content Management budgets this year will probably have little or no effect on decisions that your company has already made – it being April and one third of the way into the year.

However, the survey entitled Maximize Business Results Online: How Web Content Management Technology is Transforming Digital Marketing  does have some interesting figures that might make companies think twice.

Search engine marketing is one of the key strategies for online marketing. But doing it well still remains elusive to many organizations. The Aberdeen Group interviewed over 200 organizations to find out what it takes to create “best-in-class” search engine marketing.

So it is true. We, as consumers, may know more about the competitive landscape for a product we want than the companies that sell that product. And all because we spend a lot of our time on the Internet using a little known thing called social networking.

Alas, it appears that product vendors may have caught on to our evaluation methods because they, too, are now starting to use social media technologies to improve knowledge management and, as a result, their sales figures.