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Acquia News & Analysis

Acquia's Digital Experience Platform Gets Personal #AcquiaEngage

The customer experience train takes a pitstop in Boston with Acquia. Well, Acquia doesn't imagine the train stopping exactly.

Targeting the ever-increasing customer need to feel loved, Acquia this morning at its first customer conference debuted the "Acquia Platform," which company officials say upends proprietary, siloed IT models and brings together seven years of Acquia’s innovation around open source.

It's all about targeting customers' needs and desires through metrics like conversion, satisfaction and loyalty.

Serious Drupal Flaw May Have Compromised Thousands of Sites

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Thousands of websites running one of the world's most popular open source web content management systems (CMS) may have been compromised by a "highly critical" security flaw.

The team at Drupal acknowledged last week that a vulnerability that affected every site running Drupal 7 was about as bad as it could get — and that websites that did not update or patch promptly should probably assume the worst.

"If you did not update your site within seven hours of the bug being announced, we consider it likely your site was already compromised," the team noted in a security announcement.

Inside Acquia's Gartner Ascension, Web CMS' Next Road Trip

web cms, Inside Acquia's Gartner Ascension, Web CMS' Next Road Trip

The verdict's been in a while now regarding Gartner's Magic Quadrant for Web Content Management Systems.

The question now is where does the space go from here? Where's the innovation in 2015?

The convergence of content, community and commerce will continue to fuel innovation, the CMO of one of Gartner's leaders told CMSWire.

"Open platforms will unify these pieces into one cohesive customer experience, where content-driven brand stories will seamlessly integrate with commerce portals on sites," Tom Wentworth, CMO of Gartner leader Acquia, told CMSWire.

The proliferation of digital experiences will continue to become more contextually relevant, Wentworth also said, because marketers will "break down silos of data to paint a more complete picture of what a customer wants and needs at a specific time and place."

A longtime Web CMS user, meanwhile, said he hopes vendors will make a deep dive into analytics capabilities in the coming year.

Small Fish Makes Big Leap in Gartner's WCM Rankings

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Acquia made the biggest leap in Gartner's Magic Quadrant for Web Content Management (WCM) this year, jumping from a "visionary" to a "leader" in a web software space packed with giants.

Gartner Research grouped the Burlington, Mass.-based company of about 500 employees into the WCM leaders space alongside returnees Adobe, Sitecore, Oracle and HP. Also making a surge was IBM, which jumped from last year's "challengers" pool into the leaders category.

SDL and OpenText got the boot from the leaders group, both being named by Gartner as "challengers." Microsoft stayed put in the challengers division.

News Bites: DIYers, Over-Achievers, Testing-Providers

The latest in growth, apps and testing from the Little Cottonwoods City, the Big Scrapple and the Old Colony State.

Whose Idea Was This? Amazon's Investment in Acquia

Amazon threw a big chunk of change at Acquia yesterday. Perhaps it wants to stake its claim in the startup that provides commercial services around the open-source Drupal content management system before it goes public, which could happen as soon as later this year or in 2015.

Though neither company is disclosing the size of the investment, it certainly makes their relationship more symbiotic than it already was. Consider that Acquia runs on more than 8,000 AWS instances and serves more than 27 billion hits a month (333 TB of bandwidth a month).

Did Forrester Get Its Digital Experience Wave Right?

customer experience, Did Forrester Get Its Digital Experience Wave Right?

If it hasn't sunk in yet for digital experience providers, let's remind them: Forrester sees no leaders in digital experience delivery platforms.

The results came from the research giant's first Forrester Wave for Digital Experience Delivery Platforms. So why no leader? 

CMSWire asked Forrester Wave authors Stephen Powers, vice president and research director, and analysts Anjali Yakkundi and Mark Grannan.

Forrester Wave: No Leaders in Digital Experience Delivery

customer experience, Forrester Wave: No Leaders in Digital Experience DeliveryWho's driving the digital experience train today?

No one, says Forrester.

In its first Forrester Wave for Digital Experience Delivery Platforms, released today, analysts said no vendor offers a truly "end-to-end solution."

"Overall completeness and adoption" in this space is "middling," according to analysts.

Unified platforms are "more myth than reality," they wrote in the Wave.

Despite no leader, Forrester did cite Adobe and hybris (SAP) as "pioneers" that offer the most complete options while IBM and Sitecore "aren't far behind."

Can Box Overcome Its Bad Timing?

Thumbnail image for 2014-16-July-Jump.jpgBox, once a clear-cut darling, has had a rough 2014. It delayed its IPO due to a softening SaaS stock market. This forced another financing round that was less than favorable for it. Add in Apple and Amazon entering the Enterprise File Sync and Share (EFSS) world, and it's safe to say things are getting challenging for Box. Can Box weather these challenges and pull the entire EFSS market along with it?

Forrester: Move Faster on App Development

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Developing great apps takes time, but in the age of the customer that time is measured in days and weeks -- not months.

Customers simply aren't going to wait for their smartphones to grow outdated while the IT staff designs, hand-codes, tests and finally releases a new app. No wonder there is simmering tension between marketers who want to enhance revenue and the IT staffer who must cope with shrinking resources and rising demands.

Enter "low-code" app development, a process that Forrester says will "speed up development by allowing application development and delivery (AD&D) teams to eliminate barriers to customer participation in projects as well as [expediting] handoffs between phases of projects."

And the Emmy Award for Web CMS Goes to ... Acquia

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No, the Primetime Emmy Awards hasn’t added a category for Best Digital Experience or Best Performing Web CMS.

But Web CMS and customer experience will be a major behind-the-scenes component on the day the television awards show announces its nominees online at the Emmys website.

Acquia, which provides a platform for content, community and commerce, is powering that website with its Acquia Cloud -- which was also the Web CMS engine behind the Grammys -- that includes an elastic infrastructure and delivery solutions for Drupal.

“It's critical that our site performs at its very best,” Marc Wade, executive director of digital for the Television Academy, said in a statement. “That's why we sought a technology partner with the experience and Drupal expertise to ensure TelevisionAcademy.com scales to meet the massive demand generated by the Emmys and other events, and that search led us to Acquia."

In a 'Troubled' WCM Sector, Analysts See 3 Innovators

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Fireworks may explode in the night sky as the US celebrates the Fourth of July weekend, but things are much quieter in the web content management market.

The frenetic pace of nine-figure WCM acquisitions of the past four years ended before Christmas, and the once-deep river of venture capital funding for fledgling players ran dry long ago.

Market shifts and technology trends -- the somewhat surprising strength of mobile, the stampede to Software-as-a-Service (SaaS), a growing infatuation with digital marketing -- were missed by many players, leaving the field "fragmented" and "troubled," according to fresh research by Matt Mullen and Alan Pelz-Sharpe at 451 Research.

Discussion Point: Can Social Media Improve Customer Relationships?

discussion-point

Life has become increasingly complex for modern marketers. In the not so distant past, all anyone expected them to do was identify, acquire and retain customers.

Now they're expected to build long-term relationships with them — and as anyone who has ever had a partner or a spouse can tell you, that takes a lot of work.

In his most recent book, "What's the Future of Business: Changing the Way Businesses Create Experiences (WTF)," Brian Solis explores the challenges of building customer relationships as well as options to improve them.

Solis, a principal analyst with the Altimeter Group, suggests marketers can improve customer relationships through the use of social identity, which he defines as the information about an individual available in social media, including profile data as well as ongoing social activity. As he explains:

Marketers are spending more on technology every year -- especially technology that can engage customers in personal ways at scale, like marketing automation, email service providers, retargeting and dynamic web content. Social Identity improves value of these tools by improving targeting capabilities."

We shared his hypothesis with five senior marketers to see whether they agreed that brands can target and personalize customer messaging through social identity. 

The Question

How does the contextual insight available in social media provide an opportunity to better know and engage audiences with personalized content and experiences across channels?

Acquia Enhances Personalization with TruCentric Buy

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Acquia is making the most of its revenue growth. The company, a provider of open-source software, services and technical support based on the open source Drupal web content management system (CMS), just acquired TruCentric.

TruCentric is a Toronto, Ontario-based vendor whose SaaS solution includes real time customer profiling for user engagement. The solution uses situational and historical data for marketers.

The buy comes on the heels of 20 consecutive quarters of revenue growth for Acquia. The company has grown its revenue by more than 48,500 percent during the past five years, according to Tom Wentworth, chief marketing officer. Revenue from sales was $44 million in 2012 and exceeded $68 million in 2013. 

Acquia, based in Burlington, Mass., had 450 employees before the acquisition. It did not disclose the number of employees at TruCentric nor the acquisition price.

What's New in May for Open Source CMS

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Joomla kept its promise to release the latest version of its open source content management system (CMS) in April with yesterday's launch of Joomla 3.3.

The new version offers enhanced security, enables microdata for the first time and replaces MooTools-based JavaScript with jQuery equivalents. The company claims these new features make Joomla 3.3 "the most secure, searchable and fastest-loading Joomla CMS yet, ensuring the most efficient developer experience for Joomla out of the box."

Of course, Joomla wasn't the only free and open source CMS provider to make headlines last month. Hippo launched version 7.9 of its CMS last week. A webinar on what’s new in Hippo CMS 7.9 can be found here. Jahia kicked off the month with the release of Jahia 7, which offers a wide range of new features and functions.

And Fusionbox, a Denver-based web design/build firm, introduced its new open source product, Widgy. The company describes Widgy as "a heterogeneous tree editor," "well-suited" for use as a CMS, built on Python/Django. The company maintains: 

Widgy integrates with mezzanine CMS to form a system that is easier to use and has more flexibility than other popular systems. As a tree editor, Widgy couples with mezzanine to create and edit pages as if they were branches on a tree."

Fusionbox President and founder Alexander Groth the company's CMS is "not just an HTML editor" and predicted its "intuitive drag-and-drop interface will appeal to non-technical website owners who want to take control and edit their content."

So what can we expect in the FOSS world this month?

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