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Adobe News & Analysis

Can Akumina Make SharePoint a Web CMS Contender?

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In the age of digital experience, not all companies are rushing into relationships with superpower providers like Adobe, Sitecore and Oracle.

Most, however, already have SharePoint, and many of those are trying to figure out how to extend its use to public-facing websites.

Enter Akumina, a three-year-old company whose founders have extensive experience in building and deploying such websites. It's led by CEO Ed Rogers and COO Steve Sherkanowski, who worked for years managing technical, operations and marketing activities at Ektron.

The Nashua, N.H.-based company recently introduced InterChange, a suite of role-based authoring and site management tools designed to give marketing teams control over SharePoint sites.

News Bites: Apps, Gaps, GPSs and GMPs

The latest in connecting, analyzing, tracking, marketing, trend-setting, publishing and tagging from the Mission City, the Heart of Silicon Valley, the Gold Coast, the City of Light and San Jo, the Land of Chocolates, the Prairie State and Old Blighty.

Sitecore Takes on the Competition with Version 8 #SYMNA

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With about 1,000 digital marketing vendors competing in an arms race, Sitecore's CEO made it clear today that he intends to be among the superpowers.

Michael Seifert complained at the start of the Sitecore Symposium that the current chaos among vendors isn't serving marketers.

"Frankly, I think it's getting absurd," he told the throng of customers who've come to Las Vegas for the show. "Marketing technology is starting to fail the marketer ... Each digital marketing tool is limited to the channel on which it operates."

A Bigger iPhone Will Just Make My Butt Look Big

2014-09-September-Gordon-Gekko-mobile-phone.jpgEveryone's excited about the prospect of an iPhone with a bigger screen. Except, apparently, me.

Why do I want a bigger phone when the pockets in my jeans are still the same size? 

At the risk of sounding trite and lame and, yes, sophomoric, size isn’t everything.

Maybe I'm too eagerly betraying my age, but I can remember the first mobile phone to ever appear in a Hollywood movie: “The Brick” held by Gordon Gekko, the character played by Michael Douglas in 1987′s Wall Street.

And like everyone else who thought the idea of getting a phone call someplace other than a home, an office — or, if you were really cool, a restaurant — was an unrivaled step forward for mankind, I was impressed. 

Then something even more amazing happened. Mobile phones got smaller and smaller, small enough, in fact, to clutch discreetly under a table when you were waiting for that oh-so-important call in an inappropriate place.

So why are we so excited that phone screens are getting big again? 

There's no difference in call quality … Ah, that's it. I still use my mobile phone to call people. Silly me.

In Web Analytics Ranking World, Another Choice Emerges

customer experience, In Web Analytics Ranking World, Another Choice Emerges

Who's got the best web analytics software?

Forrester Research stands by these guys in its Wave for web analytics released in May. Forrester's not the only one ranking analytics. Or ranking anything, as we just learned this week with Gleanster Research.

The latest to flex its ranking muscles is TrustRadius, an Austin, Texas-based forum for professionals to share "candid insights about business software."

And TrustRadius feels it has 230 good reasons for being a trusted source for analytics rankings --  the 230 reviews by analytics software users that ultimately led to the crowdsourcing firm's TrustMaps™ for Digital Analytics software.

"It's performed by market segment -- company size -- others are one size fits all," Vinay Bhagat, CEO of TrustRadius, told CMSWire when asked what makes his company's ranking style unique. "It's based upon real user information vs. a survey of vendors, a typical analyst approach. Analysts generally do a very poor job of collecting real user feedback. Their surveys are long feature checklists, and are often driven by historical relationships with vendors."

Don't Leave Money on the Table With Sales Slipups

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Are sales inefficiencies costing your company millions? A recent survey by Apttus and Adobe found many organizations polled admit to profit-eroding problems ranging from flawed sales processes, inaccurate quotes and inexact sales forecasts.

Most surprising? “Twenty-five percent of sales professionals could not say with confidence whether or not their company is successful – a shocking depiction of the siloed, disconnected nature of many companies,” says Elliott Yama, AVP of Best Practice and Knowledge Management for Apttus.

Buy or Build a Marketing Cloud?

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Nearly 400 attended the first Marketing Technology Conference at the Seaport Hotel in Boston this week to make sense of the more than 1,000 digital marketing technologies in more than 40 categories available today.

Bottom line: marketers want digital technology that works for their organizations. Easily, the most bantered about topic these past two days in Boston boiled down to one question:

Buy or build your marketing cloud?

Much like a little tea party here in this city 241 years ago, you had your division at #MarTech this week. 

Today, in the first of a two-part series, we catch up with the guy who got the debate going and two providers who sell marketing technology. To conclude the series, we'll talk to digital marketers who've had to make the buy versus build decision.

Adobe Boosts Web Conferencing With Connect 9.3

Adobe has released the latest version of its web conference platform including enhancements in screen sharing, its virtual whiteboard, social media integration and compatablity with Salesforce.com and Microsoft Lync 2013. 

Adobe Connect 9.3 will debut early this fall.

Rocky Mitarai, senior product marketing manager for Adobe, told CMSWire the company's offering goes beyond the standard meeting experience because it's an end-to-end solution that includes capabilities in meetings, elearning and webinars. 

It's an easy-to-use solution ("immediately jump into it without any downloads") that offers robust security options for clients such as the US Department of Defense. It also, he said, easily integrates into existing infrastructure and lets users easily build custom apps.

Did Forrester Get Its Digital Experience Wave Right?

customer experience, Did Forrester Get Its Digital Experience Wave Right?

If it hasn't sunk in yet for digital experience providers, let's remind them: Forrester sees no leaders in digital experience delivery platforms.

The results came from the research giant's first Forrester Wave for Digital Experience Delivery Platforms. So why no leader? 

CMSWire asked Forrester Wave authors Stephen Powers, vice president and research director, and analysts Anjali Yakkundi and Mark Grannan.

Choose the Right Path to Mobile

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We're more than halfway through 2014 -- the year when mobile usage will surpass desktop computing -- but many marketers and technologists are still scratching their heads about the best way to create a satisfying experience for mobile customers.

"Mobile is going to be there all the time. It's going to be in your face. So, really, are you ready for that?," asked Fred Faulkner, director of marketing and digital strategist for ICF Interactive (formerly CITYTECH). During a CMSWire webinar yesterday, he fired off a series of questions to mobile minded managers on the call. (Watch the Webinar)

"Are we ready for the 2.3 billion people who are going to be using smartphones by 2017? Are we ready for the fact that, of the smartphone users today, 62 percent are expecting a mobile friendly website?," he asked.

Forrester Wave: No Leaders in Digital Experience Delivery

customer experience, Forrester Wave: No Leaders in Digital Experience DeliveryWho's driving the digital experience train today?

No one, says Forrester.

In its first Forrester Wave for Digital Experience Delivery Platforms, released today, analysts said no vendor offers a truly "end-to-end solution."

"Overall completeness and adoption" in this space is "middling," according to analysts.

Unified platforms are "more myth than reality," they wrote in the Wave.

Despite no leader, Forrester did cite Adobe and hybris (SAP) as "pioneers" that offer the most complete options while IBM and Sitecore "aren't far behind."

Marketers Like Oracle Cloud's Summer Releases #interact14

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It's one thing to spend a couple of billion dollars acquiring digital marketing technologies and another to make them truly useful to today's marketers.

Nobody knows this better than companies like Oracle or Adobe, who went on multiyear shopping sprees to beef-up their capabilities in email management, social listening, customer analytics, email management, omnichannel messaging and other areas. The big question was could these companies quickly integrate these products in a meaningful way amid a fast-changing marketing industry.

Oracle, a newer player in the "marketing cloud" arena, showed off a series of its summer releases today at its Interact 2014 show in San Francisco, drawing boffo reviews from many of the 1,000-plus marketers in attendance. Clearly, the unofficial theme of the conference is "we are very, very good at integrating," as marketing cloud General Manager Kevin Akeroyd told us last evening.

Adobe and Neolane, 1 Year (and a Few Days) Later

Thumbnail image for 2014-16-July-Stephan-Dietrich.jpgSay “Adobe” 10 years ago and people would think “pdf” or “Photoshop.” Heck, say “Adobe” five years ago and people would think “pdf” or “Photoshop.”

While those words still come to mind when you hear Adobe today, chances are you are just as likely to think Marketing Cloud.

Adobe has come a long way since its acquisition of Omniture in 2009, which set the groundwork for its current Marketing Cloud.  

With last year's purchase of Neolane, Adobe came one step closer to realizing its goal of bringing the right and left brains of marketing together. Vice President of Adobe Campaign, Americas and Neolane co-founder Stephan Dietrich sat down to discuss the progress made in the first year since the acquisition announcement and the road ahead for the Marketing Cloud.

Oracle: Our Marketing Cloud Is the Biggest #Interact14

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Oracle kicked off its Interact 2014 conference today by noting it has added 350 marketing applications and data partners in the past year. That's resulted in "the industry's largest marketing technology ecosystem."

As part of that, Oracle said its AppCloud now includes 235 fully integrated apps. Its BlueKai program has about 300 partners in data, media, privacy and technology that leverage BlueKai data for solutions that extend beyond ad targeting.

The announcements, issued hours before the conference opened, said the growth means clients can more easily build a personal dialogue with customers across channels, a goal that has evolved into something of a Holy Grail for digital marketers. Perhaps more significantly, the conference is also providing some clarity on Oracle's roadmap for integrating its costly acquisitions, including $871 million for Eloqua, $1.5 billion for Responsys and an estimated $350 million-plus for BlueKai.

Forrester: Move Faster on App Development

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Developing great apps takes time, but in the age of the customer that time is measured in days and weeks -- not months.

Customers simply aren't going to wait for their smartphones to grow outdated while the IT staff designs, hand-codes, tests and finally releases a new app. No wonder there is simmering tension between marketers who want to enhance revenue and the IT staffer who must cope with shrinking resources and rising demands.

Enter "low-code" app development, a process that Forrester says will "speed up development by allowing application development and delivery (AD&D) teams to eliminate barriers to customer participation in projects as well as [expediting] handoffs between phases of projects."

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