Adobe News & Articles

Mobile is the topic at the top of the list for just about every organizations customer experience strategy. What things does Adobe VP of Enterprise Marketing, Kevin Cochrane, see and hear most from his customers?

We've recently seen the growing importance of tablets for the PC market, and Dell is looking to turn around fresh losses with a  barrage of Windows 8 devices. The specs for the first models have been leaked, showing us what to expect come the OS launch.

Nuance has announced a new update to its PDF converter software, and the Enterprise 8 version is available now with new real-time collaboration tools like chat and simultaneous editing. 

How can you deliver optimal online customer experiences across channels? What tools and processes must be in place? How do you connect web analytics and customer data? What is big data and what skills do you need to make smart use of it?

CMSWire explored these questions and many more in our May 2 webinar, "Using Analytics and Customer Data to Build Great Customer Experiences."

The event featured Dan Keldsen, partner at Human 1.0 and Kevin Cochrane, VP Product Marketing for Web Experience Management at Adobe. For those of you who could not attend the live event, this redux gives you a summary of who said what and why it’s important -- and includes the full video of the webinar at the end of the article.

Cloud content services provider Brightcove is easing the process of adding video to content management workflows with new prebuilt integrations between its Video Cloud platform and nine leading Web CMS tools: Adobe CQ5, Agility, Atex Polopoly, Drupal, Ektron, Microsoft Sharepoint 2010, PaperThin CommonSpot, Sitecore, and WordPress.

While Forrester Research classifies the entire digital asset management (DAM) market as “immature” in the Q2 2012 Forrester Wave Digital Asset Management for Customer Experience report, OpenText and Autonomy are judged as “leaders of the pack” for having strong, enterprise-class solutions.

Adobe kicks off its EMEA Digital Marketing Summit today with some updates to its online customer experience platform and some new cloud capabilities that go that extra mile to support marketers.

Adobe Muse 1.0 Web design software finally rolls out of beta and is available as a standalone subscription or as part of the new Adobe Creative Cloud membership.

As the digital asset management (DAM) market evolves, DAM is shifting from a poorly-defined, siloed application to an integrated customer experience management (CXM) tool with four distinct use cases. In its Q2 2012 Forrester Wave Digital Asset Management for Customer Experience report, Forrester Research details the current state of the still-maturing DAM marketplace.

If it's time for a change, we've got a shopping list of hot jobs for you to browse. Our bi-weekly featured jobs list is a great collection of opportunities spanning specialties and continents. Here's who's hiring this week (and if you're hiring, post your open jobs here).

Google is making changes to its DoubleClick for Publishers (DFP) ad management solution designed to both streamline the custom targeting input process and expand the features and functions it offers. The new features are available in both the DFP and DFP for Small Business solutions.

Big data is forcing marketers to evolve, but big vendors in the key interactive marketing space are still leading the way, according to the new Forrester Wave: Interactive Attribution Vendors , Q2 2012 report.

This week, Microsoft offered us a new definition of pulling speed when it took Office for Mac SP2 off the shelves, SharePoint and DotNetNuke get close, SpringCM joins the mobile party, Perceptive also gets mobile with Interact and Adobe releases CS6/Extended.

Adobe's new offering, Creative Cloud, brings the company's expansive and expensive range of legendary publishing and art applications, Flash development software and other tools to all via an affordable software as a service solution.

Optimization of your web, mobile and social efforts is the key to online success.

The digital trail of actions and responses that people leave as they interact across the web is enormous and growing daily. This presents experience and content managers with a huge opportunity and a huge challenge.

Are you up to the optimization challenge?

A recent survey of 300 top digital marketers conducted by non-profit think tank Society of New Communications Research (SNCR) and social media consultancy Human 1.0 found that 72% of marketers have shifted budget from traditional advertising to digital advertising in the last twelve months.

Great. But the challenge is that the digital space is very different and changing rapidly. The skills, the technology, the strategies are new and dynamic -- website managers and digital marketers need to adapt.

Join CMSWire as we host a free, interactive webinar discussion on May 2 at 11am PT, 2pm ET, 19:00 GMT. The theme is Using Analytics & Customer Data to Build Great Customer Experiences.

Dan Keldsen, a partner at Human 1.0 and Kevin Cochrane, VP Enterprise Marketing at Adobe Systems will lead the session. Participants (hopefully you) will be engaged to steer the conversation via your questions and concerns. A Q&A session will follow.

The event will be centered on these topics:

• How tuning web experiences makes brands like Instagram, Pinterest and Amazon leaders of the pack
• Which analytics, data and optimization strategies are working best
• Key skills you need to turn customer behavior analysis in to action

If 80% of marketers believe data-driven marketing enables better understanding of their customers, but 78% admit they don't adequately use the available customer data, whether in real-time or in analytics and planning, then something needs to change.

Register for this event -- learn more about what you can for your organization.