Adobe News & Articles

Contrary to popular belief, the revolution will be digitized, and all those interested in the transformation must innovate or die. Print magazines held out for awhile, but now, with remarkable design systems in place and developing, such as the recent partnership between WoodWing Enterprise and Adobe Digital Publishing Suite, publications can keep their look and feel, without all the paper cuts. Recently, the joint venture announced the release of two new upgrades, which bring a host of additional features and multimedia functions to their innovative program. Even those aggravating inserts now have a way of being recreated virtually.

This week in the DAM lowdown: printers are providing DAM solutions for clients, Adobe's VP of Enterprise Marketing explains the company's fresh focus, tips on how to leverage your assets to grow your audience and a case study relating one company's quest to find the right DAM solution.

In November of last year, Adobe did a pretty serious restructure, making the decision to focus on Digital Marketing and Digital Media. More than a few people might have wondered what exactly was going on. But when you take the time to consider what Adobe did, you realize they were following their own advice: focus on the customer.

Adobe this week completed its much-anticipated acquisition of Efficient Frontier, expanding its Digital Marketing Suite to include multi-channel ad buying and optimization capabilities.

Adobe has released some interesting findings in its new Digital Marketing Insights Report. Executives involved in marketing, e-commerce and retail sales need to pay attention -- tablets are taking over the PC/laptop.

Adobe keeps pushing Reader, making it more attractive and secure for business users. This week alone, it has addressed some of the security issues around PDFs as well as extending the functionality of EchoSign so that users will be able to receive and send documents for electronic signature within the application itself.

OASIS, the open standards consortium, announced a new charter and technical committee, which will be led by David Nuescheler, VP and CTO of Customer Experience Management at Adobe, that will work toward creating web experience management standards. Hippo, along with a number of other open source vendors also plays a lead role in the effort. Adobe, Liferay, Magnolia, Nuxeo, Jahia, OpenText and SDL are also represented on the OASIS Web Experience Management Interoperability (WEMI) Technical Committee.

In a boost to Adobe's newest digital marketing initiatives, Searchmetrics announced its search and social analytics software can be turned on via the Genesis Wizard, in both Adobe SiteCatalyst and SearchCenter+, opening new levels of transparency to Organic and Paid Search on an international scale, from one underlying data set.  

It's a significant advancement that now allows e-marketers to simultaneously view and measure their organic and paid search campaigns, side-by-side. 

The month is almost at its end, but Adobe has managed to sneak in one more big announcement. Adobe has finalized negotiations to purchase the privately held multi-channel ad buying and optimization company Efficient Frontier, known primarily for helping marketers negotiate ads on Facebook.

If it's time for a change, we've got a shopping list of hot jobs in our spiffy little corner of the world. Our weekly featured jobs list is a great collection of opportunities spanning specialties and continents. Here's who's hiring this week.  

Let’s hope they have an excellent change management team at Adobe. This month they have slashed 750 full-time positions, killed the mobile version of Adobe Flash Player, acquired an Internet video advertising company and changed strategic direction to focus on digital media and marketing, and it’s just the middle of the month. Now, they’ve decided to donate the Adobe Flex Software Development Kit (SDK) and BlazeDS to the Apache Software Foundation.

While things have been changing in the world of web content management, it seems the key vendors who led the charge last year, still do according to Gartner's latest magic quadrant for web content management. But there are a few new faces to look at, so let's review.

On the heels of its announcement of the Creative Cloud last month, Adobe has made its Touch Apps available in the Android Marketplace for tablets running Android 3.1 or later.

Adobe has announced enhancements to its service that helps users send large files without clogging their email systems, Adobe SendNow. The latest updates make the software easier use and may extend the appeal of the product.

In a struggle to maintain leadership, Adobe announced the restructuring of its business to focus on Digital Marketing and Digital Media. The move cuts hundreds of full-time positions in order to better allocate resources to these areas.