HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Adobe News & Analysis

Adobe: IBM's Silverpop Deal Could Trigger 'Nightmare'

customer experience, Adobe Calls IBM's Silverpop Acquisition a 'Nightmare'

IBM’s acquisition of Silverpop will create “headaches” for marketers using Big Blue platforms because of “silo problems” that will lead to a potentially expensive “integration nightmare,” according to a top official at Adobe, a leading competitor.

Suresh Vittal, vice president of marketing strategy for Adobe’s Digital Marketing business, told CMSWire that IBM, which typically sells to CIOs, is trying to hand marketing to IT.

“This acquisition feels like an attempt to fix the failings in the Unica acquisition: namely email and cross-channel execution,” Vittal said. “We think Silverpop is a partial answer that creates significant overlap problems for both Unica and Silverpop clients.”

Adobe CMO: Put People and Process Before Technology

Adobe CMO: Put People and Process Before TechnologyFor those who think technology alone can make their marketing efforts more successful, the chief marketing officer of Adobe has some advice: "I wouldn't waste your money on it."

Ann Lewnes offered the candid comment during an on stage appearance at last week's Forrester Forum for Marketing Leaders in San Francisco. She had just been asked for the one major piece of advice she'd give the audience.

"The major thing I would advise is that technology is not enough. You can bring in tons of technology, but if you don't take care of the organizational issues and the process issues....?" she mused, letting the question hang unanswered over the crowd.  

"Without making the process changes and the people changes ... the technology? I wouldn't waste your money on it."

5 Things We Learned at the #AdobeSummit

customer experience, Five Things We Learned about Marketing at #AdobeSummit

Seattle Seahawks cornerback Richard Sherman is a public relations master. Salt Lake is awkwardly quiet at night for a "big city." A red-eye delay in Salt Lake is a good time to write a story.

And, lastly, digital marketers and web analytics people have a little soul to their step when a good band like Vampire Weekend is playing. Or maybe it was the free beer and wine dancing.

Either way, we learned a few things this week at the Adobe Summit Digital Marketing Conference at the Salt Palace Convention Center in Salt Lake City.

Some of our learning journey included tales from the digital marketing industry.

Here's what we discovered:

Alex and Ani on Digital Marketing #AdobeSummit

Alex and Ani on Digital Marketing #AdobeSummitThree years ago, the Providence, R.I.-based Alex and Ani started with 12 employees. Today, it has more than 1,100 employees, revenues of $240 million, and is being courted by investors as a potential IPO candidate. 

One of the fastest growing mid-sized retailers in the US, the lifestyle brand's success can be attributed to one simple fact, Ryan Bonifacino, the company's vice president of digital strategy, said. 

“The product is awesome. I can't take credit for that,” he told CMSWire in an interview at the Adobe Summit Digital Marketing Conference in Salt Lake City.

10 B2B Marketing Tips from SAP #AdobeSummit

When you get into semantics with marketing, be it B2B or B2C, you lose a basic fact. Marketing is about the ways human beings interact with technology on the web and mobile devices.

Shawn Burns, global vice president of digital marketing for SAP, told this to attendees at the Adobe Summit Digital Marketing Conference in Salt Lake City today. “Whether you’re in B2B or B2C, people interact with technology,” Burns said.

It’s one of the things Burns has realized as he’s managed web strategy, design, development and operations for SAP’s flagship web property: www.sap.com and its 72 country sites in 40 languages.

Here are 10 ways Burns and SAP approach B2B digital marketing.

Adobe 'Filled Gaps' With Neolane #AdobeSummit

Adobe added email campaign management software to its marketing cloud last year to fill gaps in its digital marketing arsenal, analysts told CMSWire this week at the Adobe Summit Digital Marketing Conference in Salt Lake City.

Adobe is showing off the new product — Adobe Campaign — at the annual conference. Last June, Adobe spent $600 million to buy Paris-based Neolane, adding missing pieces to its software puzzle. “Neolane added the industry leading cross channel campaign management tool to the marketing cloud suite,” said Cory Munchbach, an analyst serving customer insights professionals at Forrester Research.

Finding the Right Marketing People #AdobeSummit

adobe word cloud

The  reinvention of the marketer is the theme at the Adobe Summit Digital Marketing Conference in Salt Lake City this week. And reinvention means taking risks — calculated risks, at least.

Even the star of the day, actor Robert Redford, told the audience at the Salt Palace Convention Center that “not taking a risk is a risk.”

So how does reinvention occur?

In his keynote address this morning, John Mellor, vice president of Strategy and Digital Marketing for Adobe, said the right people, processes and products are the keys to success in digital marketing.

“You need people with the skills in digital marketing, but also with the desire to reinvent themselves,” Mellor said.

Real World Digital Marketing and Analytics Tales #AdobeSummit

adobe summit.jpg

The numbers don’t lie. Adobe’s digital marketing unit has reached the $1 billion mark in revenue.

The news came out at the Adobe Summit Digital Marketing Conference in Salt Lake City yesterday. Adobe also announced updates to its Adobe Experience Manager platform. 

The technology showcased yesterday's ballroom keynote looked promising. The music was great. The color tone in the ballroom was cool. Each speaker Adobe presented was clever and inspiring,  if you’re a digital marketer, that is.

Heck, some of the technology drew major applause from the crowd of a few thousand (more than 5,500 are attending this week): like when in a demo one click changed an entire marketing campaign across multiple devices.

This stuff can work. No doubt.

Adobe Marketing Cloud Partners with SAP HANA #AdobeSummit

Adobe Marketing Cloud Partners with SAP HANA #AdobeSummitSALT LAKE CITY -- The big boys are playing ball. Digital marketing ball.

Adobe and SAP announced today at the Adobe Summit Digital Marketing Conference the integration of the Adobe Marketing Cloud With SAP HANA and its hybris Commerce Suite. SAP will resell the Adobe Marketing Cloud with the SAP HANA platform and the hybris Commerce Suite.

It’s a move an Adobe official this morning called the bringing together of the marketing and technology departments through the combination of digital marketing and commerce solutions to deliver real time customer engagement across multiple channels.

Adobe, Intershop Integration Boosts E-Commerce

Adobe and Intershop lead.jpg

Adobe just introduced another option for online retailers who are struggling to bridge the gap between content and e-commerce.

Only a week after Adobe enhanced its e-commerce options through a formal integration with Elastic Path, it announced it is integrating Experience Manager with Intershop, an omnichannel e-commerce technology vendor.

The integration could help businesses develop better and more personalized customer experiences, Adobe maintains.

Has Adobe Found the Missing Link to Rich Web Experiences? #SXSW

alone.jpg

Alert the Discovery Channel. I officially spotted a potential yeti at SXSW recently. Not the hairy kind with big feet, but a missing link nonetheless.

CJ Gammon, a creative technologist at Adobe, hosted a packed house — with a line out the door — at a session that focused on ways the web can be used to create rich media experiences. His talk, Rich Web Experiences and the Future of the Web, proved two things: The five tool user interface engineering tool does indeed exist and the browser is anything but dead.

Adobe Adds E-Commerce Option with Elastic Path Integration

ElasticPath for Adobe Marketing Cloud lead.jpg

Adobe Marketing Cloud can make even the most sophisticated marketing campaigns easy to develop. Now it's enhancing its e-commerce options through a formal integration with Elastic Path. 

It's a key integration — and particularly noteworthy because the development work Elastic Path has completed provides an integrated authoring experience directly inside of Adobe Experience Manager, which is unique.

Adobe has previously worked with Elastic Path on a number of different projects. It was through these projects that, little by little, both companies realized they were good for each other and decided to tie the knot.

Should the CIO Report to the CMO?

It was the "wow" moment of the business conference.

Meghan Walsh, senior director of eCommerce Platform System Management for Marriott International, told the Gilbane Conference in Boston in December that the CIO reports to the CMO at her organization.

“Ooh.” “Aah,” came murmurs from the crowd.

Well into 2014 now, the topic of CIO and CMO is still a hot one. Do people believe it's an effective C-Suite strategy? Depends on who you ask and what type of organization it is, information technology and marketing executives told CMSWire.

Adobe Expects New Integration to Improve Mobile Experiences

adobe experience managerDPS

How can you drive consistency across rich-content mobile apps and websites? Adobe thinks the answer lies in integrating its Digital Publishing Suite (DPS) and Experience Manager, part of the Adobe Marketing Cloud. The goal is to create a "unified design and publishing process."

Adobe announced the integration today.

In a conversation with CMSWire, Adobe's James Lockman, a senior solutions consultant, and Loni Kao Stark, director of product and industry marketing, described the integration as a way for publishers and brands to create, deliver and measure experiences for customers across content-rich apps like digital magazines and the web — using one set of assets. "We need to bring them together to create a seamless web experience," Lockman said.

What You Should Know About DocuSign's Integration with Office365

Quill pen.jpg

DocuSign is bringing its electronic signature apps to Office 365. While it’s not a game-changer for Microsoft given Office 365’s traction in the enterprise, it will likely create heightened interest among businesses that might normally have an aversion to cloud computing.

Most business deals that are done through the cloud also need to be signed off with an e-signature cloud application like DocuSign or Adobe’s EchoSign app for Reader — a fact often overlooked.

Displaying 1-15 of 392 results

< Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Next >