The reinvention of the marketer is the theme at the Adobe Summit Digital Marketing Conference in Salt Lake City this week. And reinvention means taking risks — calculated risks, at least.
Even the star of the day, actor Robert Redford, told the audience at the Salt Palace Convention Center that “not taking a risk is a risk.”
So how does reinvention occur?
In his keynote address this morning, John Mellor, vice president of Strategy and Digital Marketing for Adobe, said the right people, processes and products are the keys to success in digital marketing.
“You need people with the skills in digital marketing, but also with the desire to reinvent themselves,” Mellor said.