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Adobe News & Analysis

Is Adobe Building A Productivity Cloud?

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It’s been a busy week in the document management space. Adobe let loose its Document Cloud, Accusoft and EMC teamed up on a release, and Microsoft shared some new releases and promises of things to come.

You Can't Create Digital Businesses Without E-Signatures

Two converging trends — the growth of the mobile workforce and digital business processes — are giving a big boost to the e-signature market.

That's the word from Michael Laurie, co-founder and VP of product strategy at Silanis, an electronic signature provider.

"Acceptance for e-signatures has been growing over the past years in terms of end user adoption," he said, noting that customer experience is a priority. If users don't like an e-signature solution, they won't use it, he said.

Adobe Helps Marketers Measure a Changing World

In recent years Adobe Systems has concentrated on refining Adobe Analytics into the Adobe Marketing Cloud solution.

Adobe shared its updates at the Adobe Digital Marketing Summit. The summit is a premier event for analytics practitioners, including many who still remember when Adobe Analytics was Omniture Site Catalyst.

The big deal this year was the transformation of web analytics tools to physical analytics solutions.

The latest Marketing Cloud changes, for example, signal that measurement must extend beyond a web or app page to share measurement insights.

Think Digital Marketing Technology: Think ... Microsoft?

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When the topic of conversation turns to digital marketing technology, would you expect Microsoft to come up as a leading vendor?

The latest survey by ChangeWave Research, a service of 451 Research, gives some insight into this, as well as other interesting business software spending tidbits – and some of the data might surprise you.

For starters, 28 percent of the 1,044 software buyers surveyed identified Microsoft as a digital marketing technology vendor they currently use or plan to use in the next six months – a finding unchanged from the previous survey taken last July.

Matt Mullen, senior analyst for social business at 451 Research, told us why.

The Marketing Technology Explosion: A Blessing or a Curse?

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My first two reactions to Scott Brinker’s super infographic covering the marketing technology landscape were: WOW and WOW.

The first wow -- Wow, we have come a long way. There’s been a tremendous amount of innovation, evolution and exploration of data and technology across the broad categories of Media, Data, Content and Commerce.

The second wow -- Da&#! How will we manage this evolution? How do these pieces come together? Because that will be the only way to bring value to the consumer and the only way we will come close to delivering a seamless omnichannel consumer experience.

7 Tips for System Integrators to Bridge the IoT Gap

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Vendors should take a bold stance when it comes to the Internet of Things (IoT), but implementers can’t afford to bet on that. Instead, they need to take the lead, from investing in research to starting pilot programs. Positioned between vendors and clients, they are at the center of a post-digital revolution, putting them in the ideal position to act as bridges that link the two sides together. 

Acrobat Wants You to Do Magic on Adobe's New Document Cloud

In this, the digital age, we’re still using paper, and a whole lot of it. About 80 percent of document-based processes are at least partly dependent on paper, according to research by the IDC.

“People are still being forced to print, scan, fax and/or mail documents at some point in the process,” said Mark Grilli, vice president of product marketing at Adobe.

It slows the pace of business to a snail’s crawl because we’re living in an increasingly mobile world. People aren’t tethered to their desks waiting to fill out forms and sign things, let alone fax them back or put them in an envelope in need of postage. And when it comes to circulating documents, forget about it.

The Inside Scoop on Adobe Experience Manager #AdobeSummit

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SALT LAKE CITY -- There's something beyond the glamour, the food, the Grammy-winning bands and quips from Michael Keaton at the Adobe Digital Marketing Summit here. Many of the 6,000 attendees gathered at the Salt Palace Convention Center have an important job back home.

They manage Web Content Management Systems (CMS).

It's not as pretty as the sights here in Salt Lake. It's a technology battlefield of code development, implementation challenges and customization realities.

James Trinnaman knows this well. He's the solutions manager for The Church of Jesus Christ of Latter-day Saints in the Salt Lake area. He and his team implemented the Adobe Experience Manager (AEM) Web CMS in November 2013.

"Our previous CMS was home-grown based on other platforms," Trinnaman told CMSWire. "People who are doing the content for us wanted a simple way to standardize templates and take a little more control of ownership of publishing themselves so they weren't depending on IT to do so."

Day 1: Challenging Tech, Awesome Acquisitions #AdobeSummit

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SALT LAKE CITY -- It's a close call which comment got the most reaction from the crowd of about 6,000 during the morning keynote at Day 1 of the Adobe Digital Marketing Summit Conference here at the Salt Palace Convention Center.

Brad Rencher, senior vice president and general manager of digital marketing for Adobe

or ...

Chris Norton, vice president, customer relationship management and channel intelligence, Starwood Hotels & Resorts Worldwide.

Rencher asked a Coca-Cola representative if you kiss a Coke machine that says "hug me," do you get two Cokes?

Norton followed a presentation from an Adobe marketing tech rep who demoed the marketing cloud's targeting capabilities using Starwood Hotels.

"It was a little harder for us doing it on our own than it was up there," Norton said.

Enterprise Search's Future Relies on Information Science Skills

Clinton Gormley and Zachary Tong published an excellent new book on Elasticsearch. It weighs in at over 700 pages -- a commitment for even the most dedicated reader -- but worth the effort for those interested in the topic.

In it, the authors describe the information retrieval functionality of Elasticsearch. They describe several hundred functional elements in the book. The skill lies in knowing which to implement given the nature of the content and the type of query that will be used. This requires information science/information retrieval skills, not developer skills. There's a shortage of these skills, but they are essential in four areas of open source search implementation.

Are You Heading to the #AdobeSummit?

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SALT LAKE CITY -- Adobe will spotlight its Marketing Cloud and digital experience enhancements on a full stage here -- fuller than ever.

There will be record attendance at the annual Adobe Summit Digital Marketing Conference this week at the Salt Palace Convention Center. More than 6,000 digital marketers, technologists, e-commerce and omnichannel professionals will attend — about 20 percent more than last year.

There are good reasons for the record attendance. The $1 billion Adobe Marketing Cloud is getting kudos from top industry analysts at Forrester and Gartner. Both company's rated the platform No. 1 in their latest marketing cloud industry reports.

"We've talked about marketers needing to reinvent themselves last year," said Loni Stark, senior director of strategy and product development for the technology at the heart of Adobe's digital platform, Adobe Experience Manager. "We know that just doesn't happen. Reinvention is a journey around the customer journey. It's a personal journey, and we'll be talking about what that journey looks like and the future of digital marketing."

News Bites: Acquia, Sisense, Adobe, More

The latest in rolling out, certifying, growing, succeeding, collaborating, partnering and connecting from Beervana, the Square Mile, the Puritan State, the Big Apple and the Grape State and Rubber City and the Capital of the South.

Are E-Signatures the Missing Links in Paperless Offices?

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The paperless office is still a dream.

While there are plenty of possible reasons, the most likely involve a combination of technology and management — and, some claim, the failure of even organizations with enterprise content management (ECM) in place to adopt an e-signature strategy.

The problem is not a lack of available e-signature solutions, but the failure of C-Suite executives, including Chief Information Officers, to deploy or develop IT strategies that include digital signatures because of security and legal concerns.

Adobe Enters Government Cloud Space [Infographic]

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Adobe is moving into the government cloud space.

What’s more, it's doing so with Adobe Experience Manager. The result is a set of solutions that many public users will already be familiar with — and should also provide other vendors in the space something to think about.

According to Adobe’s John Landwehr, Adobe public sector Chief Technical Officer, the product has a punch that its competitors don’t have. Landwehr told CMSWire that the Adobe offering is more than just cloud infrastructure. It’s an entire integrated solutions package, he said.

Marketers Are Mastering Digital Advertising, Adobe Suggests

Adobe's fourth quarter 2014 Digital Advertising Report shows digital advertising is becoming increasingly efficient — and that smart advertisers understand the nuances of customer behaviors, including the top days of the week for search.

The report analyzed search and social media data and trends around Google, Yahoo/Bing and Facebook. It's based on more than 500 billion Google and Yahoo Bing ad impressions and some 400 billion Facebook post impressions gathered throughout 2014.

The key take-aways:

  • Google Shopping Ads grew dramatically over the holiday season as expected, outperforming text ads eight times over.
  • Digital advertising continues to become more efficient with click-through-rates (CTRs) growth outpacing cost-per-click (CPC) growth.
  • Certain days of the week are better than others for certain ads — for example, Sunday is best for mobile ads, Monday for desktop ads and Friday for Facebook ads.
  • Despite a change in Facebook's algorithm that forced businesses to buy more ads, retailers still turned to Facebook during the holiday season to drive sales.

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