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Adobe News & Analysis

Adobe FormsCentral Quietly Exits the Room

After just about three short years on the market, Adobe FormsCentral is calling it quits.

According to a post on the Adobe Acrobat blog, its web form builder software will officially be “retired from service” on July 18, due to lack of interest.

“Despite enthusiastic use of FormsCentral by many of you over the past three years, we’ve found that there hasn’t been as much demand for this type of service as we anticipated,” stated the post, written by Rebecca Staley, a member of the Acrobat marketing team.

More Cash for Tech Workers in Silicon Valley Antitrust Lawsuit

Apparently, $324.5 million wasn't enough.

Former tech workers at major Silicon Valley companies could cash in on an antitrust lawsuit settlement for even more money than an earlier deal that was already was the largest of its kind.

The 64,000 or so former employers of Adobe Systems, Intel Corporation, Apple and Google, Inc. have reached another settlement with the tech giants, according to a Jan. 13 letter from a Google attorney to the San Francisco-based US Ninth Circuit Court of Appeals.

Workers claim in the lawsuit the tech companies illegally agreed not to call each other's employees.

Adobe Campaign Enhances Marketing Integration

The integration trail for Adobe Campaign continued this week as the San Jose, Calif-based software giant announced new capabilities for the technology it acquired a year and a half ago.

Today's announcements aren't bringing home entirely new concepts, but officials say they make things easier for digital marketers catering to retail prospects.

"We had the analytics integration in October, and this is the second step in a string of integrations we're working on," said Kerry Reilly, director of product marketing for Adobe Campaign, one of the company's six pillars in the Adobe Marketing Cloud. "This time we've got a good handful of integration pipes we're building between our solution that allow easy transformation of data and communication."

Adobe Buys Fotolia to Build One Stop Shop for Creatives

If you want to know how to keep a secret, bury it in a quarterly earnings report. That’s how much of the world learned that Adobe has entered into a definitive agreement to acquire privately-held Fotolia, a leading marketplace for stock content, for approximately $800 million. 

Q4/Q1 Planning: Top Marketing Technology, Social Business Conferences & Events (19-Nov-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Information Governance and Real Customer Successes

Join CMSWire and Opentext on December 2nd for a one-hour webinar with customer success stories on how information governance improved their businesses  


> Register Now

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Adobe Promises 'Software Change is Good' #EVOLVE14

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You commit to a new software platform for your business. You migrate your content. You customize solutions to support it. And then the vendor makes some big changes. 

Sound familiar?

Today, users of the Adobe Experience Manager (AEM) got a glimpse into how that happens from Adobe group product manager Cédric Hüsler, who shared the company's investment rules for software development. 

Here's how that works. The rules recognize that customers make three investments: buying the software, moving content and customizing apps. "We can break any of those, but never more than one," said Hüsler. 

Obama, the FCC and 2 Perspectives on Net Neutrality

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The White House and President Obama dropped the hammer on the Federal Communications Commission (FCC) yesterday, pressuring the FCC to introduce rules that would strengthen protection of the "Net Neutrality" concept for consumers.

Is this something that should thrill supporters of a free and open web or just more spin from an administration looking for positive press? In this CMSWire Point/Counterpoint, we'll look at both sides of the issue.

Adobe, Nielsen Partner to Measure Digital Content Consumption

2014-23-october-watching-tv.jpgThe company that invented TV audience measurement is partnering with Adobe to tackle one of the thorniest problems of the digital age for broadcasters and video content creators: How do you measure and monetize TV ratings on a tablet?

Nielsen and Adobe announced a strategic alliance this week that's designed to deliver what the companies describe as "the industry’s first comprehensive, cross-platform system for measuring online TV, video and other digital content across the web and apps." 

The collaboration integrates Nielsen’s digital audience measurement products with Adobe's digital analytics and online TV delivery platforms. Through the arrangement, the two companies will jointly market Nielsen's Digital Content Ratings, Powered by Adobe, to deliver analytics and content metrics that "enable smarter buying and selling decisions," Nielsen boasted in a statement.

Data from the new service will be available in the Adobe Marketing Cloud, providing brands a way to use the data to optimize their marketing campaigns.

Discussion Point: Who'll Win the Digital Marketing Arms Race?

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Sitecore CEO Michael Seifert caught our attention last month when he claimed the "arms race" among 1,000-plus digital marketing vendors is hurting the industry.

"Frankly, I think it's getting absurd," he told the crowd at his company's annual symposium in Las Vegas. "Marketing technology is starting to fail the marketer."

His argument was that the smaller players only operate on the channel they serve. Seifert believes Sitecore's comprehensive approach puts it among the marketing cloud superpowers -- like Oracle and Adobe -- that will thrive while smaller players fade away.

Mobile iOS Integration Drives Creative Cloud Update #AdobeMAX

Adobe is touting its major enhancements to its Creative Cloud today at its Adobe Max conference at the Nokia Theatre in Los Angeles.

The releases have drawn some early praise for its connection to mobile and the ability to do work in programs like Photoshop and Illustrator on the go.

It's only for iOS, though -- at least for now.

News Bites: Predictions, Milestones, Algorithms and Communities

The latest in surveying, partnering, rebranding, collaborating, expanding, shopping and offering from the Golden City, Silicon Valley North, the Watch City, the Emerald City and The Valley of Heart's Delight.

Razorfish Exec Shares Tips on Data-Driven Marketing

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What today's marketers can do, want to do and intend to do often doesn't match what they actually do in data-driven marketing.

In yesterday's CMSWire Webinar "How to Avoid Failing as an Always-On Marketer," Jack Lynch, vice president for data science at Razorfish, shared observations and advice based on his 20 years of experience with marketing technologies and analytics. The webinar was co-sponsored by Razorfish and Adobe.

Can Akumina Make SharePoint a Web CMS Contender?

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In the age of digital experience, not all companies are rushing into relationships with superpower providers like Adobe, Sitecore and Oracle.

Most, however, already have SharePoint, and many of those are trying to figure out how to extend its use to public-facing websites.

Enter Akumina, a three-year-old company whose founders have extensive experience in building and deploying such websites. It's led by CEO Ed Rogers and COO Steve Sherkanowski, who worked for years managing technical, operations and marketing activities at Ektron.

The Nashua, N.H.-based company recently introduced InterChange, a suite of role-based authoring and site management tools designed to give marketing teams control over SharePoint sites.

News Bites: Apps, Gaps, GPSs and GMPs

The latest in connecting, analyzing, tracking, marketing, trend-setting, publishing and tagging from the Mission City, the Heart of Silicon Valley, the Gold Coast, the City of Light and San Jo, the Land of Chocolates, the Prairie State and Old Blighty.

Sitecore Takes on the Competition with Version 8 #SYMNA

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With about 1,000 digital marketing vendors competing in an arms race, Sitecore's CEO made it clear today that he intends to be among the superpowers.

Michael Seifert complained at the start of the Sitecore Symposium that the current chaos among vendors isn't serving marketers.

"Frankly, I think it's getting absurd," he told the throng of customers who've come to Las Vegas for the show. "Marketing technology is starting to fail the marketer ... Each digital marketing tool is limited to the channel on which it operates."

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