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Adobe News & Analysis

Adobe Buys Fotolia to Build One Stop Shop for Creatives

If you want to know how to keep a secret, bury it in a quarterly earnings report. That’s how much of the world learned that Adobe has entered into a definitive agreement to acquire privately-held Fotolia, a leading marketplace for stock content, for approximately $800 million. 

Adobe Promises 'Software Change is Good' #EVOLVE14

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You commit to a new software platform for your business. You migrate your content. You customize solutions to support it. And then the vendor makes some big changes. 

Sound familiar?

Today, users of the Adobe Experience Manager (AEM) got a glimpse into how that happens from Adobe group product manager Cédric Hüsler, who shared the company's investment rules for software development. 

Here's how that works. The rules recognize that customers make three investments: buying the software, moving content and customizing apps. "We can break any of those, but never more than one," said Hüsler. 

Adobe, Nielsen Partner to Measure Digital Content Consumption

2014-23-october-watching-tv.jpgThe company that invented TV audience measurement is partnering with Adobe to tackle one of the thorniest problems of the digital age for broadcasters and video content creators: How do you measure and monetize TV ratings on a tablet?

Nielsen and Adobe announced a strategic alliance this week that's designed to deliver what the companies describe as "the industry’s first comprehensive, cross-platform system for measuring online TV, video and other digital content across the web and apps." 

The collaboration integrates Nielsen’s digital audience measurement products with Adobe's digital analytics and online TV delivery platforms. Through the arrangement, the two companies will jointly market Nielsen's Digital Content Ratings, Powered by Adobe, to deliver analytics and content metrics that "enable smarter buying and selling decisions," Nielsen boasted in a statement.

Data from the new service will be available in the Adobe Marketing Cloud, providing brands a way to use the data to optimize their marketing campaigns.

Discussion Point: Who'll Win the Digital Marketing Arms Race?

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Sitecore CEO Michael Seifert caught our attention last month when he claimed the "arms race" among 1,000-plus digital marketing vendors is hurting the industry.

"Frankly, I think it's getting absurd," he told the crowd at his company's annual symposium in Las Vegas. "Marketing technology is starting to fail the marketer."

His argument was that the smaller players only operate on the channel they serve. Seifert believes Sitecore's comprehensive approach puts it among the marketing cloud superpowers -- like Oracle and Adobe -- that will thrive while smaller players fade away.

Mobile iOS Integration Drives Creative Cloud Update #AdobeMAX

Adobe is touting its major enhancements to its Creative Cloud today at its Adobe Max conference at the Nokia Theatre in Los Angeles.

The releases have drawn some early praise for its connection to mobile and the ability to do work in programs like Photoshop and Illustrator on the go.

It's only for iOS, though -- at least for now.

News Bites: Predictions, Milestones, Algorithms and Communities

The latest in surveying, partnering, rebranding, collaborating, expanding, shopping and offering from the Golden City, Silicon Valley North, the Watch City, the Emerald City and The Valley of Heart's Delight.

Razorfish Exec Shares Tips on Data-Driven Marketing

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What today's marketers can do, want to do and intend to do often doesn't match what they actually do in data-driven marketing.

In yesterday's CMSWire Webinar "How to Avoid Failing as an Always-On Marketer," Jack Lynch, vice president for data science at Razorfish, shared observations and advice based on his 20 years of experience with marketing technologies and analytics. The webinar was co-sponsored by Razorfish and Adobe.

Can Akumina Make SharePoint a Web CMS Contender?

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In the age of digital experience, not all companies are rushing into relationships with superpower providers like Adobe, Sitecore and Oracle.

Most, however, already have SharePoint, and many of those are trying to figure out how to extend its use to public-facing websites.

Enter Akumina, a three-year-old company whose founders have extensive experience in building and deploying such websites. It's led by CEO Ed Rogers and COO Steve Sherkanowski, who worked for years managing technical, operations and marketing activities at Ektron.

The Nashua, N.H.-based company recently introduced InterChange, a suite of role-based authoring and site management tools designed to give marketing teams control over SharePoint sites.

News Bites: Apps, Gaps, GPSs and GMPs

The latest in connecting, analyzing, tracking, marketing, trend-setting, publishing and tagging from the Mission City, the Heart of Silicon Valley, the Gold Coast, the City of Light and San Jo, the Land of Chocolates, the Prairie State and Old Blighty.

Sitecore Takes on the Competition with Version 8 #SYMNA

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With about 1,000 digital marketing vendors competing in an arms race, Sitecore's CEO made it clear today that he intends to be among the superpowers.

Michael Seifert complained at the start of the Sitecore Symposium that the current chaos among vendors isn't serving marketers.

"Frankly, I think it's getting absurd," he told the throng of customers who've come to Las Vegas for the show. "Marketing technology is starting to fail the marketer ... Each digital marketing tool is limited to the channel on which it operates."

A Bigger iPhone Will Just Make My Butt Look Big

2014-09-September-Gordon-Gekko-mobile-phone.jpgEveryone's excited about the prospect of an iPhone with a bigger screen. Except, apparently, me.

Why do I want a bigger phone when the pockets in my jeans are still the same size? 

At the risk of sounding trite and lame and, yes, sophomoric, size isn’t everything.

Maybe I'm too eagerly betraying my age, but I can remember the first mobile phone to ever appear in a Hollywood movie: “The Brick” held by Gordon Gekko, the character played by Michael Douglas in 1987′s Wall Street.

And like everyone else who thought the idea of getting a phone call someplace other than a home, an office — or, if you were really cool, a restaurant — was an unrivaled step forward for mankind, I was impressed. 

Then something even more amazing happened. Mobile phones got smaller and smaller, small enough, in fact, to clutch discreetly under a table when you were waiting for that oh-so-important call in an inappropriate place.

So why are we so excited that phone screens are getting big again? 

There's no difference in call quality … Ah, that's it. I still use my mobile phone to call people. Silly me.

In Web Analytics Ranking World, Another Choice Emerges

customer experience, In Web Analytics Ranking World, Another Choice Emerges

Who's got the best web analytics software?

Forrester Research stands by these guys in its Wave for web analytics released in May. Forrester's not the only one ranking analytics. Or ranking anything, as we just learned this week with Gleanster Research.

The latest to flex its ranking muscles is TrustRadius, an Austin, Texas-based forum for professionals to share "candid insights about business software."

And TrustRadius feels it has 230 good reasons for being a trusted source for analytics rankings --  the 230 reviews by analytics software users that ultimately led to the crowdsourcing firm's TrustMaps™ for Digital Analytics software.

"It's performed by market segment -- company size -- others are one size fits all," Vinay Bhagat, CEO of TrustRadius, told CMSWire when asked what makes his company's ranking style unique. "It's based upon real user information vs. a survey of vendors, a typical analyst approach. Analysts generally do a very poor job of collecting real user feedback. Their surveys are long feature checklists, and are often driven by historical relationships with vendors."

Don't Leave Money on the Table With Sales Slipups

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Are sales inefficiencies costing your company millions? A recent survey by Apttus and Adobe found many organizations polled admit to profit-eroding problems ranging from flawed sales processes, inaccurate quotes and inexact sales forecasts.

Most surprising? “Twenty-five percent of sales professionals could not say with confidence whether or not their company is successful – a shocking depiction of the siloed, disconnected nature of many companies,” says Elliott Yama, AVP of Best Practice and Knowledge Management for Apttus.

Buy or Build a Marketing Cloud?

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Nearly 400 attended the first Marketing Technology Conference at the Seaport Hotel in Boston this week to make sense of the more than 1,000 digital marketing technologies in more than 40 categories available today.

Bottom line: marketers want digital technology that works for their organizations. Easily, the most bantered about topic these past two days in Boston boiled down to one question:

Buy or build your marketing cloud?

Much like a little tea party here in this city 241 years ago, you had your division at #MarTech this week. 

Today, in the first of a two-part series, we catch up with the guy who got the debate going and two providers who sell marketing technology. To conclude the series, we'll talk to digital marketers who've had to make the buy versus build decision.

Adobe Boosts Web Conferencing With Connect 9.3

Adobe has released the latest version of its web conference platform including enhancements in screen sharing, its virtual whiteboard, social media integration and compatablity with Salesforce.com and Microsoft Lync 2013. 

Adobe Connect 9.3 will debut early this fall.

Rocky Mitarai, senior product marketing manager for Adobe, told CMSWire the company's offering goes beyond the standard meeting experience because it's an end-to-end solution that includes capabilities in meetings, elearning and webinars. 

It's an easy-to-use solution ("immediately jump into it without any downloads") that offers robust security options for clients such as the US Department of Defense. It also, he said, easily integrates into existing infrastructure and lets users easily build custom apps.

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