My last ad:tech session of the week was Actions Speak Louder than Clicks: Exploring the Laws of Relationship Marketing.
I don't know if "laws" was an adequate description, as we mainly parsed out a single big one. But if you want a website that converts like a vending machine in a high school quad, it's definitely one you want to learn.
Okay, relationship marketing. I hope you've got a pair of Chuck Taylors on hand.
On Wednesday morning at ad:tech in Chicago, I hit Managing the Search Beast, the first of the several SEO/SEM seminars I masochistically slated myself to take.
Tuesday morning at ad:tech Chicago, big brands like YouTube and Yahoo debated the likelihood that the Holy Grail, sought after by everyone from Indiana Jones to Tom Hanks, is (and perhaps always has been) in the unlikely hands of advertisers.
With every new medium comes a wave of schizophrenic behavior in which old media titans express fear, reproach and occasional audacity at a "threat" that has seen no equal in history.
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