Analytics News & Articles

Armed with its Optimization Technology, powered by applied mathematics and language analytics, along with the belief that language, not demographics or "influencer status," is the best predictor of social outcomes, SocialFlow announced it's moving from beta clients to to public availability of its Optimized Publisher.

In November of last year, Adobe did a pretty serious restructure, making the decision to focus on Digital Marketing and Digital Media. More than a few people might have wondered what exactly was going on. But when you take the time to consider what Adobe did, you realize they were following their own advice: focus on the customer.

IBM is spending like there’s no tomorrow. Two more companies have just landed in its net, both of which will grow its analytics business on one hand – particularly its Smart Commerce drive – and on the other hand its mobile communications strategy.

So SDL officially announced the completion its acquisition of Alterian, a provider of web engagement management solutions. But the details were very light. We change that right now.

OpenText sits at the top of Gartner's list for Web Content Management and customer experience. The vendor took major strides in 2011 to ensure that its technology enables organizations to truly engage and support their customers. And it isn't done yet.

Spurred on by an online debate about the distinction between text analytics and semantic content enrichment, I turn in this article to the pressing question: "What does semantic content enrichment mean?" 

Open source business intelligence provider, Pentaho, has announced a new version of its ETL (extraction, transformation and loading) platform Kettle. Pentaho has updated Kettle with features to support big data and moved the project to Apache.

Twitter upgrades are expected to include new tools for analytics soon.

It's finally official. SDL has publicly announced that is has completed its acquisition of web engagement management provider Alterian.

FAQ: Which feature article this week caused the biggest stir?

Those seemingly innocuous, innocent FAQ pages tucked away in the bottom navigation bar of many websites provoked quite a bit of discussion this week from readers who did not lack for opinions.

Our experts also weighed in with thoughts on the millinery choices of content managers, suggestions for who should be your sweetheart this Valentine’s Day (hint: your customers), how big data and analytics can help shape CXM strategies, and what it takes to be a great employee in today's social businesses.

And oh, did somebody say SharePoint?

If you thought all the SharePoint 2010 migration options had been exhausted at this point, think again. It has just found something else to migrate into SharePoint, this time in the shape of the migration of Exchange public folders.

Last week, we saw that Big Blue had a pretty good quarter in Q4 and a good year overall in 2011. IBM attributed the success to a number of core areas, analytics being one of them. Netezza was one of the purchased products that contributed to the results, and has announced a new release that should help IBM do well in 2012.

As consultants and analysts, we all want to deliver on visions of a new kind of socially enabled enterprise, much like the promises offered at Dreamforce. There are pivotal challenges that will ultimately decrease the likelihood for real success stories if the core language and educational challenges go unaddressed.

Customer experience management (CXM) begins with customer data. Ultimately, it also ends there. While CXM can gather insights from consumer data garnered around individual behaviors online, if the consumer is not prepared to provide certain data voluntarily, the picture is incomplete. A recent report by Forrester shows that acquiring that data is increasingly problematic.

Google plans to open source Google Sky Map and close down Social Graph API, the Needlebase data management platform, amongst other projects. Dave Girouard, VP of Product Management at Google, announced the product updates in a blog post last week.