Analytics News & Articles

This month’s Tweet Jam sought to learn more about the value of the customer journey and the impact that big data may have on the way we develop and evolve the customer journey. In part one, we learned that it isn’t so much how you define your customer journey or the tools you use to map it, but rather it’s important that your customer journey map advances how your company deliver customer experiences. 

Online marketers spend a ton of time and money collecting visitor data under the pretense of figuring out who their customers are and what they’re looking for. Armed with these insights, they have all they need to make significant strides in improving the customer experience. Instead, many make a couple of tweaks here, a couple of updates there and feel they've sufficiently managed the experience.

More big data goodness on the IBM SmartCloud. This time, the result is an increase in the speed of reporting and analytics as well as the availability of SAP’s in-memory database the SAP High Performance Analytics Appliance (SAP HANA), and at the core of the announcement, its new BLU Acceleration technology.

Traditional media companies are attempting to transform themselves into digital media companies, but for those who still publish newspapers and print magazines, Atex has updated its OneView advertising system for ads online and on paper.

Web stat geeks will be stoked about Google Analytics updates that include real time widgets and interactive insights that help define how customers really decide to finally make a purchase.

Business intelligence and strategic analytics provider, Alteryx has announced US$ 12 million in funding that will be used to help with company growth.

Digital marketing is all about knowing who your customer is, engaging with them and turning this interaction into revenue for your company. But responding to social media posts isn't the only way to identify who these people are, as can be seen through a couple of this week's digital marketing releases.

Larry Ellison must have woken up mighty early this morning (like 5 am PT) to hear what SAP Chairman Hasso Plattner was going to say about SAP HANA, which is being called “the fastest in memory database of all time.” 

It is clear, at this point in time, that enterprises are deploying analytics everywhere. What’s not so clear is how they are being used and, more importantly, what is happening the data they produce? Demand Metric (DM) carried out a study to answer these questions and found that despite the prevalence of analytics in enterprises, there are still cultural factors that preclude their use.

To deliver effective customer experience in this multi-channel, data-capturing world, the top two technologies are analytics tools and web content management. Those are among the findings in a new report from Forrester on customer experience technology.

Big data is on the minds of just about everyone, with IT departments large and small grappling with exponentially growing volumes of both structured and unstructured data. But despite big data’s place as a mainstream IT phenomenon, the bulk of big data projects still fail, as organizations struggle to find ways to capture, manage, make sense of and ultimately, derive value from their data and information.

There seems to be no end in sight to Twitter’s shopping frenzy. The latest buy, announced this week, is Lucky Sort, an Oregon-based start-up that initially aimed to provide a tool that makes huge documents easier to analyze and visualize and is now the creator of TopicWatch, a visualization engine for big data sets that can find patterns in live data streams.

Google has announced a new YouTube Analytics API which is designed to give more insight into viewer trends through “patterned data.”

It can’t be said often enough: the companies who use data the best will win the future. 

Consero Group LLC -- 2013 Customer Experience Data Survey.

The customer experience, it's not just a passing thought in digital marketing, it’s a core focus as seen from the countless products dedicated to improving it, which include this week's marketing briefs.