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Analytics News & Analysis

Do You Care What People Say About Your Brand on Facebook?

Developing a targeted message for a Facebook fan page audience can be challenge. The challenge takes a new turn when a business is unaware of how positively or negatively its online activity is accepted among its fan page followers.

Facebook has made sentiment easier for business operating a fan page through the launch of a new set of fan page metrics called Topic Data.

Topic Data reveals the aggregate sentiment of fan page audiences on Facebook about events, brands, subjects and activities. That will help businesses gauge whether the sentiment is good or bad.

CMSWire Tweet Jam: Defining 2015's CMO #CXMChat

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The Chief Marketing Officer's role has grown in both significance and complexity in recent years. As the expectations and demands on CMOs continue to evolve, what new challenges await them? What can they do to stay ahead of the curve? Find out this Thursday during our "Defining 2015's CMO" Tweet Jam.

Maybe Hadoop Providers Can Protect Your Data After All

There’s one thing no one in the Hadoop community will argue about — namely, that the big data crunching technology’s enterprise features are growing quickly.

In fact, that may be one of the best things about the highly competitive market. Every vendor is continuously raising its game to win customers.

And in the Hadoop world, security is a hot issue. “Hadoop isn’t inherently secure,” said David Chaiken, CTO of Hadoop-as-a-Service (HaaS) provider Altiscale.

But that doesn’t mean that the Hadoop-based products or services that Enterprises pay for aren’t secure. On the contrary, that’s one of the reasons that the commercial vendors are in business. It’s what they add on to naked Apache Hadoop that creates differentiation.

Adobe Helps Marketers Measure a Changing World

In recent years Adobe Systems has concentrated on refining Adobe Analytics into the Adobe Marketing Cloud solution.

Adobe shared its updates at the Adobe Digital Marketing Summit. The summit is a premier event for analytics practitioners, including many who still remember when Adobe Analytics was Omniture Site Catalyst.

The big deal this year was the transformation of web analytics tools to physical analytics solutions.

The latest Marketing Cloud changes, for example, signal that measurement must extend beyond a web or app page to share measurement insights.

Q1/Q2 Planning: Top Marketing Technology, Social Business Conferences & Events (25-Mar-15)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: 7 Ways to a Competitive Advantage with the Cloud

Join CMSWire and OpenText with Guest Speaker Forrester Research on Mar 26th for a one-hour webinar on using the cloud to move faster and overtake the competition.

> Register Now

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Apple Buys FoundationDB, Shuts Down Access to Code

We think it’s a done deal.

All signals suggest that Apple has bought flexible, fast database maker FoundationDB. TechCrunch first reported the news.

The company’s community site states:

“Thank you for your support of FoundationDB over the last five years. We’re grateful to have shared our vision of building the best database software and we strongly value your participation in this community. We have made the decision to evolve our company mission and, as of today, we will no longer offer downloads. If you have any technical questions, please email info@foundationdb.com.”

But pulling the code is exactly what very proprietary Apple would insist on. Regardless of how the FoundationDB community might react.

Money and More: It Pays To Be a B*DAS* Developer [Infographic]

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With big data and analytics being all the rage, hiring a Big Data, Analytics Software (thus the term B*DAS*) developer is no easy task. “Developers are the kingmakers,” explained Matt Asay, vice president of mobile at Adobe. At the time he said that, he was working at MongoDB.

And the job rate for this kind of worker is growing faster than the amount of qualified talent.

This is a problem for employers because 3rd platform developers write the software that can catapult them to new heights or let them float into oblivion. And we’re not talking only startups, but also big companies like Nordstrom, Cigna, FICO and even the Federal Government. They need these kinds of workers, too.

As a result, businesses are pulling out all the stops to attract developers. But before they can do that, they need to discover who these developers are and how they prefer to work. Otherwise, there’s no point in putting a perks package together.

Users Wonder: Can Hadoop Protect Our Big Data?

Nearly nine out of 10 Hadoop users (89 percent) are uncertain whether native security tools provide enough protection for their big data projects.

The irony is almost the same percentage of users (86 percent) rate data security as a critical requirement for their Hadoop data lake or hub.

The survey was conducted by Protegrity at last month's Strata + Hadoop World Summit in San Jose, Calif.

Despite the giant question mark over Hadoop security, users are apparently willing to continue to deploy the technology.

Some 80 percent of respondents reported their organizations are using Hadoop in production environments. In addition, 80 percent estimate their organizations would be spending more on Hadoop-related projects this year.

Apache: What a Zoo

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"Someone told me it’s all happening at the zoo..."

If you're old enough to remember Simon and Garfunkel, you may appreciate that 48 years ago this month, their song “At the Zoo” entered the Billboard Top 10. For the rest of you -- the majority I'd expect -- you probably think of the Apache Software Foundation (ASF). I'd suggest that for all of us, ASF has improved our lives.

Oracle: Our Real World Data Cloud Can Help You Simulate Audiences

Oracle’s recent launch of its Data Cloud service for customer data is not just another acquisition, renamed and relaunched with Oracle’s red banner. It’s not just one more step toward parity with Salesforce — the company founded by the Oracle CEO’s former protégé.

It's an acknowledgement from one of the companies that established data as a business that deep behavioral analysis of customer behavior is not only common — but a commodity in itself.

Can a Plug and Play Data Lake Save the EMC Federation?

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Big data is new oil, the new gold, the new kale (wait … kale?). Honest to God, we’ve heard the latter one said.

Regardless of what analogy you use for the mass quantities of information your company stores or accesses, chances are good that it isn’t gleaning much insight from it yet.

And that’s not because CEO’s fail to see the value. In fact, a January survey conducted by the Economist Intelligence Unit reveals that 48 percent of executives believe big data is a useful tool. And another 23 percent predict big data will revolutionize the way businesses are managed.

If this is the case, then why isn’t big data more broadly deployed?

Some claim companies don’t know how or where to get started — or think the time to value is too long.

The EMC Federation (EMC 2 + VMware + Pivotal + RSA + VCE) hopes to change that perception. Later this morning, it will unveil its EMC Federation Business Data Lake solution. Its promise is to enable organizations to realize the value of big data analytics in as little as one week as opposed to months.

Come Closer: Here's How You Can Win the #MarchMadness Pool

Loser.

If you turned in your March Madness brackets earlier this week, chances are that that’s how you feel.

Fear not, you’re not alone. ESPN says 99 percent of the brackets submitted to their website were damaged by yesterday’s results.

Who would have thought the University of Alabama Blazers would beat the third seeded Iowa State Cyclones? Many expected Iowa State to be in the final four.

Or what were chances of UCLA knocking off SMU? Ditto for the Georgia State — Baylor result.

A blindfolded monkey throwing darts at the brackets might have better success than I did. 😝😩😡 Just sayin... #Marchmadness

— Julie Goolsby (@crazymrsg) March 20, 2015

You might take some comfort in knowing that the number crunchers at Google and Microsoft probably didn’t fare any better.  Check out Bing’s picks and where it got it wrongDitto for Google.

Filling out ur brackets u think ur genius. End of 1st day u realize ur an imbecile #MarchMadness

— Billy Black Chip (@BillyBlackChip) March 20, 2015

4 Must Have Skills for Data-Driven CMOs

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It wasn't that long ago when most CMOs and senior marketers were considered the keepers of the brand. Today CMOs have a seat at the table. Their customer-centric insight drives the business-building strategy in front of the funnel, in the funnel, and all the way to the close and beyond.

In Forrester and Heidrick & Struggles most recent report, "The Evolved CMO in 2014," 40 percent of the CMOs surveyed aspire to the CEO position -- an almost inconceivable transition five years ago.

Your Data Is a Mess: Investors Pile Funds into BI

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Investors have been piling money into business intelligence (BI) startups in recent weeks, suggesting their next-generation approach to BI is gaining momentum.

Most recently, San Francisco-based Birst raised another $65 million in funding. In addition, Santa Cruz, Calif.-based Looker raised $30 million in Series B funding.

Make Room for Gartner's BI and Analytics Platforms MQ Leaders

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Twenty four is a crowd -- yet that’s how many vendors made it into Gartner’s Magic Quadrant for Business Intelligence (BI) and Analytics circa 2015.

For enterprises that are shopping for BI and Analytics solutions, choice may seem like a good thing until you consider what evaluating that many vendors might look like -- most of us wouldn’t even consider trying on 24 pairs of jeans.

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