HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Analytics News & Analysis

Gartner's Dismal Predictions for Hadoop Could Be Wrong

2015-21-May-Dismal-Dog.jpg

When Gartner speaks, tech vendors bow their heads and pray for blessings -- but that’s not always what they get.

In its most recent report on Hadoop adoption, Gartner analysts Nick Heudecker and Merv Adrian stated that more than half of the IT and business leaders they surveyed reported having no current plans for Hadoop investment. They drove the point home, offering that fewer than half of the members of the Gartner Research Circle plan to begin Hadoop-based initiatives over the next two years. That’s less than half of the respondents who already have.

Alfresco Brings BPM, ECM Closer Together

Alfresco has taken another step to close the gap between its enterprise content management platform (ECM) and its business process management (BPM) offering.

It's enhancing both platforms — Alfresco One and  Activiti — with the release of new modules for analytics and media management and upgraded BPM capabilities.

They Love Me? They Love Me Not? Data Analytics Can Tell You

2015-21-May-Loves-Me-Loves-Me-Not.jpg

Marketers famously trust their instincts when it comes to customers. And while intuition and creativity have important roles to play in marketing, data often tells a more complete story as we attempt to make sense of our digital world. To be a successful marketer, we need good marketing instincts, a creative mind -- and a solid grasp of data and analytics. After all, creativity without conversions equals zero.

Maximizing Your Enhanced Marketing Campaigns

For years paid search has been part of the digital marketing solutions for businesses. But the role of paid search has been changing, thanks in part to enhanced campaigns — a paid search bid setting that permits bid customization to optimize a budget.

Paid search expands a company’s footprint on a search engine results pages (SERP).   

One way to imagine how beneficial paid search ads are is to think of them as a rented out section of the results page that increases visibility.

The increased footprint of an organic result with a paid search result lends to how Internet users consume information. Internet users tend to scan a site page and will cast their eyes towards the largest visual element.

Where You Need to Be in Coming Weeks (20-May-15)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Maximize E-Commerce with Rich Content

Join CMSWire and e-Spirit tomorrow for a one-hour webinar on how you can effectively create e-commerce winners through unexpected mergers.

> Register Now

sponsored item

 

MapR Raises its Hadoop-Without-the-Headaches Play

2015-19-May-headache-cat.jpg

While much of the drama in the Hadoop world of late has surrounded the Open Data Platform (ODP) initiative, there’s progress outside of it, too.

Today MapR announced that its Hadoop distribution now ships with Apache Drill 1.0. Apache Drill —an open source, low latency SQL query engine for Hadoop and NoSQL.

Its promise is that it makes it easier for end users to interact with data from both legacy transactional systems and new data sources, such as Internet of Things (IoT) sensors, web click-streams and other semi-structured data, along with support for popular business intelligence (BI) and data visualization tools.

The Benefits of Search Analytics in Google Webmaster

Google Webmaster Search Console has become a significant reporting influence for reviewing the performance of a site from the perspective of search traffic.

As Webmaster became the go-to tool for search performance, Google learned that some report updates were necessary to appeal to analysts who wanted more nuanced yet less technical information about their site.

In response to that need, Google created Search Analytics, an update of the search queries report in Webmaster. Search Analytics introduces a few new options that increase the accuracy of search traffic analysis.

(Update: Google today announced a significant update to Webmaster Tools — a name change from Webmaster Tools to Search Console. The change is meant to better align the tool to user expectations regarding how to better share content online.  From Google’s blog post on the announcement:

“We have all kinds of Webmaster Tools fans: hobbyists, small business owners, SEO experts, marketers, programmers, designers, app developers, and, of course, webmasters as well. What you all share is a desire to make your work available online, and to make it findable through Google Search.”

10 years is a long lifespan for anything to be online.  That timespan, according to Google, is exactly how long Webmaster Tools has been available.  Within that timespan the notion of a webmaster has changed from being a technical gatekeeper to an internet persona that can be adopted from almost anyone with interest and some aptitude.

In fact the change reflects an extension of a number of efforts from Google collectively help people become more informed about using internet properties.  We’ll certainly learn more about Search Console as Google releases details in the months ahead.)

Why Companies Can't Afford to Go Overboard with Analytics

2015-15-May-Jump.jpg

Before you overreact to the headline, let’s make one thing perfectly clear: You need analytics. On that, there’s no debate.

Regardless of size, or industry vertical within which it does business, your company's ability to survive and thrive in the modern economy is inextricably tied to its ability to connect to and analyze data. Without the predictive insights that advanced data analysis provides, even the smartest, fastest and most agile companies will find it difficult to keep up with and outmode competitors. As far as must-have capabilities go, advanced analytics is right atop the list.

But there’s a difference between going all-in on analytics -- which companies are wise to do -- and going overboard. And unfortunately, an increasing number of companies seem to be gravitating towards the latter.

How Treemaps Augment Google Analytics Reports

2015-13-May-treemap.jpg

Google has recently introduced a new treemap feature in its analytics reporting suite.

Treemap visualization allows the user to quickly highlight the largest influence of a data set.

For those of you who have never heard of a treemap, fear not. Chances are you’ve seen one before and just didn't realize it.

Where You Need to Be in Coming Weeks (13-May-15)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Why a Killer Website Starts with a Great CMS

Join CMSWire and Silanis today for a one-hour webinar to discover the SharePoint tool that will bring your workplace to complete digitization.

> Register Now

sponsored item

 

This Is Why Your Digital Strategy Isn't Working

If organizations expect their digital strategy to make a positive impact on the customer experience, their IT and business people had better begin talking.

This is the overall finding from Forrester’s new study around how effective digital strategy really is on customer experience initiatives. The study, Mind the Gap, was commissioned by Keynote and surveyed more than 200 professionals across the business and IT sides of organizations in North America and Europe.

Is Data the New Soil? #SAPPHIRENOW

We’ve all heard it said the data is the new oil. But what if it’s the new soil instead—the raw material from which new ideas can grow into products and services that we haven’t seen before and might not even have begun to imagine.

With the onslaught of Cloud, mobile, social, big data, and the Internet of Things (IoT) we can not only gather and crunch more, and more kinds of data, than ever before, but we can also extract new insights from it.

And while we often say knowledge is power, when rightly applied, knowledge is service, so said Maria Luisa Silva, Director, Market Enablement for EMEA & MEE, SAP Startups at SAP.

At Sapphire Now, SAP’s annual user conference we spoke to, or watched pitches from more than a dozen startups that have built, or are building new, innovative solutions on the SAP Hana platform. These innovators crunch big data sets and leverage predictive analytics in entirely new ways to create unique products.

A New Frontier for CRM: The Internet of Things

2015-05-08-Robot-Friend.jpg

Isn’t Customer Relationship Management technology supposed to be dead? 

Apparently it’s getting a lifeline from the Internet of Things.

Gartner predicts “CRM will be at the heart of digital initiatives in coming years as enterprises look to create more targeted interactions in a multichannel environment.” The research firm has now added IoT as the fifth dimension of its Nexus of Forces. And, while estimates vary, we’ve all heard the numerous predictions that anywhere from 26 to 50 billion devices will be connected to the Internet by 2020.

The bottom line is that IoT is a big paradigm shift that is not only affecting the way people interact with objects and things but also the way customers interact with brands. The advent of connected technology continues to extend people’s expectations, increasing the level of sophistication that is now required to serve the new digitally savvy customer.

Can AgilOne Help You Optimize Your Marketing Spend?

As consumers rapidly adopt new technologies, marketers are seeking new methods to connect with customers through their technology of choice.

Moreover they are discovering opportunities to create connections using data from trusted analytics solutions such as Google Analytics.

But some analysis is not always a straightforward review within a dashboard. Connecting Google Analytics data to specific customer profiles and accurate revenue and margins is one of those missing straightforward reviews.

Without it, marketers are only gaining partial insight into customer behavior.

Google and other providers have begun to offer solutions tailored for advanced analysis. Enter AgilOne, a predictive analytics solution with turnkey dashboards and customizable reports. 

Wefi Helps You Track Your Customers

2015-7-May-follow-me.png

The Mobile Stalker Marketing space has a new player. OK, we know these marketing tech software providers aren't out to enable stalkers.

But the technology does provide stalker-like qualities, doesn't it?

Watch your potential customer's every move — in-store, at-home or on-the-go.

The latest is wefi, a Menlo Park, Calif.-based mobile data analytics provider. It announced today a tool that provides app marketers with "actionable insight" on how users interact within their app as well as with other apps.

Alexander Zaidelson, vice president of product management at wefi, told CMSWire the tool -- called Compariscope -- targets apps marketers and product marketing executives within apps publishers and mobile marketing agencies.

"As part of planning and executing campaigns," he added, "these marketers need inputs about their competitors and market trends on an ongoing basis. Also marketing analysts that cover the app market can get great insight from Compariscope."

Displaying 1-15 of 1725 results

< Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Next >