HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Analytics News & Analysis

3 Steps to Help You Wrangle Your Big Data

Here's a sobering thought: 65 percent C-Suite executives surveyed concede they risk becoming irrelevant or uncompetitive unless they embrace big data. At least that's the conclusion of a study by CapGemini and EMC.

Pratibha Vuppuluri – founder and CEO of on-demand research and analysis firm, KeyInsite – agrees.

“We’ve been seeing some of our clients waking up and talking about making sense of the data they’ve collected,” she said. “A large part of the wave we’re noticing regarding analytics trends is that those companies with agile, lean, nimble platforms have higher ROI and conversion.”

To give some guidance to executives who understand the urgency – and opportunity – that big data presents, but are still struggling to dip their toes in, Vuppuluri offered three recommendations about how to take the next step.

Birst & Tableau: The BI World May Not Be Dog Eat Dog

2015-16-April-dog-play.jpg

No one makes data shine brighter than Tableau. It’s why the BI vendor stands so far above the crowd in Gartner's BI and Analytics Platforms MQ Leaders report.

Think of Walt Disney answering some of your most pressing business questions. There’d have to be a picture, and you’d probably even be able to interact with it.

That’s what Tableau gives you: Answers in vizzes and tools that invite you to play with your data. Maybe Tableau’s magic has something to do with the fact that one of the company’s founders, Pat Hanrahan, once worked for Pixar and has won two Academy Awards for Science and Technology.

So it’s no wonder that Gartner BI Challenger Birst showed an interest in hooking up with Tableau. Today the vendors announced a “partnership” in the form of an ODBC connector that makes it easy for their mutual customers to leverage Birst’s data extraction and normalization engine with Tableau.

Where Are You? The Beacons Know

2015-15-April-SFO-Indoor-Press-Event.jpg

Smartphones have become more advanced — and so has the promise of using them to deploy sophisticated location-based marketing technologies.

Location-based marketing is generally defined as the intersection of people, places and media. In this context, places range from the homes where we wake to the places we pass during our commutes to the offices or other venues where we spend our days — and back again.

One of the most exciting possibilities of location-based marketing is indoor location technology, which brings Internet-style tracking to physical spaces.

New technologies like indoor positioning systems offer not only new customer experiences, but also new analytics measurement tactics that can make marketing strategies all the more valuable.

Turn Your Data Into Smart Data

2015-15-April-Action.jpg

Experts have proclaimed the end of the big data bubble for a few years now. Yet more and more companies want to be analytics-driven with analytics-oriented departments to take full advantage of the exponential growth of data points.

It's reported that marketers will spend an estimated $11.5 billion in 2015 on data and related solutions alone. Marketing, advertising and sales success hinge on back-end activities like analytics, collection and governance to predict and influence outcomes that impact the bottom line. 

To harness and convert data into stronger business strategies and overall profitability, approach data practices with a holistic integration of people, process and technology, following three key steps: collection, strategy and alignment.

Where You Need to Be in Coming Weeks (15-April-15)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Why a Killer Website Starts with a Great CMS

Join CMSWire and DNN on May 7th for a one-hour webinar to better create personalized digital experiences using a focused CMS.

> Register Now

sponsored item

DataStax + HP Moonshot Show Off at SpringCM

It’s a good time to be a NoSQL database vendor. You don’t have to tell Matt Pfeil that. As the co-founder of DataStax, which brings Apache Cassandra to the enterprise, he’s living the story.

What started as an eight-person team in a rented office in San Mateo, Calif. in early 2011, DataStax now serves 500 customers in more than 55 countries and makes its home in a 36,000 square foot space.

And that’s not all. Pfeil and his co-founder Jonathan Ellis have raised $189.7 million in venture capital to grow their company. It’s now valued at more than $830 million.

But that’s not what the DataStax team was supercharged about when we spoke last week. Instead Pfeil had his company’s partnership with HP Moonshot on his mind. It was announced earlier today.

“In the past DataStax Enterprise hasn’t always worked well with smaller servers,” said Pfeil. “HP Moonshot changes that.”

Microsoft's Power BI Gets Mobile Muscle

Shortly after Satya Nadella took the helm at Microsoft, he began talking about a “data culture.” Two of his favorite tools —Microsoft Delve and Power BI — are supposed to be key in helping us live and work smarter.

The Microsoft boss has told us this over and over again.

And given that we live in an increasingly mobile-first world, being able to glean intelligence via our mobile devices is a must. So it should come as no great shock that Microsoft today announced that it has acquired Datazen, an industry leader in mobile business intelligence and data visualization on Windows, iOS and Android devices.

Pivotal Gets Open Sourcier

You can’t help but wonder if EMC Federation boss Joe Tucci is reaching for his stress ball today. His company’s spawn, Pivotal Software, is open sourcing the core of GemFire, its distributed in-memory database.

We asked Tucci to comment, but he hasn’t gotten back to us yet. And though his press spokesperson told us “we’re for it,” when it comes to open source, we suspect that it might feel a bit like watching your teenager turn your mansion into a commune.

EMC spinoff VMware (a part of the EMC Federation) paid good money for GemFire (it was called GemStone at the time), after all, and it’s hard to imagine that Tucci is elated about releasing it to the Adobe Foundation for incubation, where the code is open to all and free for the taking.

A Look at Gartner's Data Management Analytics Leaders

It’s hard to believe that just a few short years ago Hadoopers were running around declaring that data warehouses were dying.

They argued that the proprietary hardware and software they required was too expensive … that the amount and kinds of data that existing data technologies could handle was too limited … and that solutions based on commodity hardware and open source software would rule.

Fast-forward to 2015 and you’ll see that the naysayers were at least partly wrong.

Data Warehouses aren’t going anywhere. Instead they’re being augmented to support new data structures and new data types like XML, text, documents, geospatial and access to externally managed file systems.

In its Magic Quadrant for Data Warehouse and Data Management Solutions for Analytics, Gartner analysts Mark A. Beyer and Roxane Edjlali suggest that enterprises should embrace hybrid technology platforms.

These platforms need to expand beyond the logical data warehouse and leverage multiple repository strategies, whether from multiple vendors or just one.

Yes, Marketers: You Still Need Email for Digital CX

Marketers often debate about which media to use in a campaign. But their sentiment about using email to engage customers is unanimous.

An email campaign can be valuable because a list of subscribers forms a captive audience. These are people who have actively expressed a willingness for engagement. They've opted-in to your marketing efforts.

But how to do you measure efforts your efforts to build on this list — and transform it to a meaningful customer experience?

Metric choices are not trivial. Email provides a bridge between branding strategy and direct sales. An analytic solution linked to an email campaign provides a means of understanding customer preferences for offers, discounts, a white paper or a general follow up.

Although many channels to engage customers exist, many companies still rely on basic email campaigns. Surveys show email is still used regularly for marketing in 2015 and mobile-only viewership of email is climbing.

With these email trends in mind, let’s examine how a web analytics solution and email solution connects your marketing strengths to your market.

Don't Let Your Personas Get Stuck

2015-09-April-Robots.jpg

If case you haven’t noticed, personas are a pretty big deal these days. Marketers plant relevant, engaging content throughout digital experiences on multiple channels to try and move the business forward. And that content must be relevant and individualized.

But marketers face a growing challenge. Yes, yet another one.

Harness the Power of Intent Data for Predictive Marketing

2015-09-April-Lasso.jpg

We are in the middle of a marketing revolution. With technology that makes it possible to get insight from all different types of data, it’s no longer about being just a modern marketer -- it’s about being a predictive marketer.

As marketers, we can put data science to work to better predict which prospects and customers are most likely to buy, and when, to target the best prospects with powerful, personalized messages.

But not all data is created equal.

Will Enterprises Come to the Domo BI Party? #Domopalooza

2014-9-April-josh-james.jpg

The former Omniture chief who sold his company to Adobe for $1.8 billion brought his new organization out of stealth mode this week.

He claims American Fork, Utah-based Domo offers the "world's first business management platform."

Josh James said Domo will help companies get "meaningful value from business data" and collaborate better. The move comes less than six years after James sold Omniture.

Domo has been in stealth mode since 2010. But it went public this week at Domopalooza in Salt Lake City.

Now the provider is targeting companies who buy technology to easily access business critical data.

Getting a Grip on Google's New Analytics Feature

2015-8-April-get-a-grip.jpg

Google Analytics has become ubiquitous among marketers, web developers and business owners alike. And the resources available to support them are now equally broad.

While most of the online resources are useful, it's hard to find a good overview of new feature changes.

Google has now narrowed that gap by introducing a new page called Product Release Notes. This page offers users a summary of recent feature updates to Google Analytics.

Where You Need to Be in Coming Weeks (8-April-15)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

RSG Webinar: Making Sense of the Collaboration Tool Landscape

Join CMSWire and Real Story Group to tour you collaboration options and make the best choice for your organization.

> Register Now

sponsored item

 

Displaying 1-15 of 1690 results

< Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Next >