HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Analytics News & Analysis

The Accidental Analyst

2014-15-September-Double-Vision.jpgIt’s no secret that the use of data analysis as a means to improve decision making is increasingly becoming a requirement for companies that want to remain competitive and employees that want to remain relevant. With that in mind, let's take a look at your most popular, most overworked and quite possibly, most important co-worker -- the accidental analyst.

Three CX Consultants Share Strategies in 'Connect'

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As marketing shifts from campaigns and brand-building to analytics and cross-channel personalization, there's growing importance in understanding and shaping each customer's experience.

There are more than 1,000 technology vendors happy to sell products and services that promise to help, but ultimately all marketers must adopt their own plans to make the most of those technologies. And that can be the hardest part.

Lars Birkholm Petersen, Ron Person and Christopher Nash (shown L to R) have been working on this problem for years at Sitecore, where they consult with customers on how to make the most of the company's customer experience platform. Now they've shared their thinking in a book: "Connect: How to Use Data and Experience Marketing to Create Lifetime Customers." The book will go on sale Monday. 

Drive Social Adoption with SharePoint and Yammer Analytics

With the advent of SharePoint 2013 and Yammer integration, companies have struggled to monitor and manage the integration, adoption and usage of the collaboration platforms deployed across the enterprise. SharePoint Administrators are having a difficult time gathering meaningful metrics on SharePoint and Yammer usage and adoption. Community managers, IT managers and business leaders need metrics that show who is using the platform, how it’s being used, and how far the reach of social collaboration has extended into the enterprise. These measurements are key to ensuring that collaboration is being integrated into business processes.

Q3/Q4 Planning: Top Marketing Technology, Social Business Conferences & Events (11-Sept-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: 2014 B2B Marketing Analytics

Join CMSWire and Demandbase on September 23. In this one-hour webinar, discover how B2B marketing analytics impact on your data.
 

> Register Now

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Beating the Spreadsheet Blues

Remember the old days when it seemed that all you need to know from your computer is how to save a Microsoft Excel file? If you are a marketer those days seem rosy compared to what’s happening in digital media. 

New ways of capturing data has introduced challenges in inspecting data and developing models.  Marketers with a limited knowledge of traditional query language must access data. And as I wrote in the post, How Marketers Can Get A Better Handle On Their Data, new markup language elements raises the number of ways data can be associated with web and app elements.  This has increased the ways the data can be used in calculations for desired results.

Because of this new data challenge, analytic solution providers have created a number of options to simplify data usage.

Alteryx and Tableau Redefine Analytics #data14

Yesterday’s BI tools just don’t cut it. In today’s world the margin of time between data and decision needs to be instantaneous, or as close to that as we can get. The longer it takes to process information and glean insight from it, the more you can lose.

Data can do more than help companies win sales. It can also save lives.

But it can only do this effectively if a data scientist or data analyst can process all of the information, gather all of the necessary data and make it useful, or present it to decision makers visually so that a viz can speak for the data, tell the story and make decision making easier.

Is Tableau a Canvas for Innovation? #data14

2014-10-September-Tableau.jpgUnleash creativity and the world will never be the same.

The words could belong to Walt Disney, Steve Jobs, Pablo Picasso -- but they were coined by the CEO of Tableau, a fast growing software company. It trades on the NASDAQ under the ticker symbol DATA.

Addressing a sold out audience at Tableau’s user conference being held in Seattle this week, CEO Christian Chabot proclaimed that the next wave of computing will be less about automating the routine and more about discovering and leveraging “the tremendous creative potential of our minds.”

Sitecore Takes on the Competition with Version 8 #SYMNA

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With about 1,000 digital marketing vendors competing in an arms race, Sitecore's CEO made it clear today that he intends to be among the superpowers.

Michael Seifert complained at the start of the Sitecore Symposium that the current chaos among vendors isn't serving marketers.

"Frankly, I think it's getting absurd," he told the throng of customers who've come to Las Vegas for the show. "Marketing technology is starting to fail the marketer ... Each digital marketing tool is limited to the channel on which it operates."

Personalization in the Age of the Marketing Cloud

2014-05-September-You.jpgDigital marketers are under pressure to deliver personalized experiences, but what does personalization really mean?

True personalization is about delivering a completely contextually relevant experience at the 1:1 level. By collecting consumer information across all channels, digital marketers can create a holistic profile for each consumer, enabling the marketer to deliver that optimal and personalized experience.

Whether you’re just starting out, or you need a refresher course, here’s a breakdown of a few common techniques that marketers use to deliver personalization.

DataStax Gets Cash to Leave Oracle in the Dust

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Ask DataStax co-founders Jonathan Ellis and Matt Pfeil who their competition is and they won’t put a single NoSQL database provider on their list.

“It’s Oracle,” said Ellis. “We are displacing it as fast as we can,” adds Pfeil.

The pair is sure that the database that Larry Ellison helped build 37 years ago can’t handle today’s workloads. It can take Oracle five to seven minutes to execute the same query that DataStax’s enterprise version of Cassandra can answer in milliseconds, according to the pair.

Are Hortonworks + Hive Community Paving Hadoop's Future?

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Marry a big vision and a vibrant open source community and you’ll get something pretty special. In this case we’re talking about delivery on the Stinger initiative, which teamed engineers from Hadoop distro provider Hortonworks with more than 140 developers to advance interactive SQL querying ability on Apache Hive at scale in pure open source.

The initiative, which was completed in April, brought together over 390,000 lines of code contributed by developers from 44 companies, to provide business analysts and data workers with one powerful engine for SQL queries on big data sets at speed and at petabyte scale.

It does something that other big data solutions like it do not do: it gives users a single, simple tool to use for either interactive or batch processing.

Key Drivers of Analytics Success

2014-03-September-Jackpot-Winner.jpgOrganizations have hit the jackpot of data. With unprecedented visibility into every type of data, organizations across every vertical -- be it healthcare, retail, manufacturing or finance -- are turning to analytics to make well-informed decisions and bring value to their bottom lines.

Q3/Q4 Planning: Top Marketing Technology, Social Business Conferences & Events (03-Sept-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Making Customer Journeys Work

Join CMSWire and Totango on September 16. In this one-hour webinar, learn the critical processes to create customer journeys.
 

> Register Now

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In Web Analytics Ranking World, Another Choice Emerges

customer experience, In Web Analytics Ranking World, Another Choice Emerges

Who's got the best web analytics software?

Forrester Research stands by these guys in its Wave for web analytics released in May. Forrester's not the only one ranking analytics. Or ranking anything, as we just learned this week with Gleanster Research.

The latest to flex its ranking muscles is TrustRadius, an Austin, Texas-based forum for professionals to share "candid insights about business software."

And TrustRadius feels it has 230 good reasons for being a trusted source for analytics rankings --  the 230 reviews by analytics software users that ultimately led to the crowdsourcing firm's TrustMaps™ for Digital Analytics software.

"It's performed by market segment -- company size -- others are one size fits all," Vinay Bhagat, CEO of TrustRadius, told CMSWire when asked what makes his company's ranking style unique. "It's based upon real user information vs. a survey of vendors, a typical analyst approach. Analysts generally do a very poor job of collecting real user feedback. Their surveys are long feature checklists, and are often driven by historical relationships with vendors."

Why Your DAM Will Be Obsolete

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Social. Mobile. Analytics. Cloud. Big Data. These are the buzzwords that have been used to describe the transformation of all technologies over the past decade. With the evolution of these technologies, we have fundamentally moved from a basic client-server model of computing to a highly distributed, scalable, contextualized and scrutinized computing environment. But how does this concretely affect the future of Digital Asset Management?

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