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Analytics News & Analysis

Emotion + Analytics = Speaking Your Customer's Language

2015-22-January-Laughing-Eyes.jpgIn a recent interview with Jeannette Ho, vice president of revenue management and analytics at FRHI Hotels and Resorts, she spoke about using analytics to quantify guests’ emotions, with the goal of understanding motivations for traveling. FRHI’s aims for an ideal of turning “moments” into “memories” when guests are staying with them -- a great way to create a truly delightful customer experience.

But the question is how do you keep that customer experience healthy even when a customer isn't on property?

Q1 Planning: Top Marketing Technology, Social Business Conferences & Events (21-Jan-15)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Security and Compliance in the Cloud

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Optimizely Claims 'Breakthrough' in Online Testing Platform

Optimizely, a website optimization platform, just released what company execs describe as an innovative capability that breaks from traditional statistical methods. 

The platform -- Stats Engine -- adds to the company’s experience optimization platform by delivering test results that are "always valid" and "freed from the limitations of traditional statistical analysis," officials at the San Francisco-based provider boasted. Pete Koomen, co-founder of Optimizely, said Stats Engine "represents a breakthrough in the world of online testing."

Developed in collaboration with statisticians at Stanford University, company officials said Stats Engine relies on innovative approaches in statistical analysis. Combined with the company's own algorithms, it allows customers to interpret and act on data quicker "and more confidently than ever before," the company noted.

Stats Engine "propels statistical analysis into the Internet age," a company spokesperson told CMSWire.

Signs on the Road to Digital Analytics Maturity

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There's a danger when we turn to competitive analysis to compare progress against others in the same industry. If you're in an industry where digital transformation is slow in coming, or digital analytics are considered "new," you'll never have an example to follow because everyone's trending at the same slow speed. We've already seen how competitive analysis can act as a distraction when coming up with digital strategies. So when we took the first pass at the data from the EY Digital Analytics Benchmarking Survey, we kept this idea in mind.

The Emotional Value of Data: 5 Critical Actions to Take

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Emotional consumption has recently been identified as one of the social trends shaping how we live and work – now and in the future.

“The shift to emotional consumption has huge implications for employers and marketers,” wrote Marc Emmer in a LinkedIn post. Emmer is a strategic planning consultant and author of the book, Intended Consequences.

“In a time when we are blitzed with thousands of messages daily on multiple devices, people have a hunger for an emotional connection. Watch for shifts in marketing messaging to greater emphasis on empathy and community.”

Revenue Marketing: Creating Sales and Marketing Alignment

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The art of contacting and connecting with customers and prospects has become infinitely more sophisticated and effective through the buyer’s journey. We can thank advances in marketing automation, big data, predictive and behavioral analytics for this new level of sophistication.

No Data Butler? Alteryx's Newest Release Can Help

Let’s face it. Most line of business users don’t have a data scientist at their beck and call or even a geek from IT for that matter. So when a marketing manager or finance executive needs to make a decision in short order, he often has to do so based on a small fraction of the available information, go with his gut or miss the opportunity.

“It can take days, weeks or months before IT can provide it,” said Bob Laurent, director of product marketing at Alteryx, a data blending and data analytics platform.

That’s a problem because we live in an increasingly real time world.

That same world, mind you, is rich and overflowing with data — mobile, social, transactional, analytical, Internet of Things … we could go on. And it’s not just that, but today’s consumers don’t respond well to marketers (or anyone else) who misfires. They expect personalization and for the other party to be well informed.

Big Data Briefs: Focus on Databricks, Basho, Teradata, MemSQL

Big data isn't the “new oil” that will make us all smarter, richer, healthier. It’s just the oil without which you cannot run a business. What the market wants now is an easier way to get more from their data, faster, and the ability to translate insights into actions before someone else does.

And so it goes to follow that next generation companies like Databricks and MemSQL have raised the stakes when it comes to speed, efficiency and price, that NoSQL pioneer Basho is retrenching with new funding and new management and Teradata offers proof that the ROI for big data adoption bears fruit.

The Year Emotional Intelligence Meets Customer Experience

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Despite the fact that we are in an age where everything seems to be computerized and automated, this is the year that businesses will start to feel more human. Customers will feel more and more like businesses are listening to their individual wants and needs.

 

Q1 Planning: Top Marketing Technology, Social Business Conferences & Events (14-Jan-15)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Security and Compliance in the Cloud

Join CMSWire and M-Files with Doculabs on January 22nd for a one-hour webinar to better protect your information in the cloud and ensure compliance.

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Where Social Collaboration Is Heading

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Social collaboration software has come a long way, both in terms of acceptance in organizations (if not daily usage) and products. Ten years ago social collaboration was mostly thought of as Facebook for the enterprise, an unfortunate tagline that suggested frivolity and not utility. Since then, social collaboration has embraced many different types of technology that help knowledge workers find and share content and ideas. An explosion of new ways to work together gradually coalesced into the form we see today. This process is driving what we can expect in the next year or so.

Big Data Bits: Spotlight on EMC, VMware, MongoDB, Hortonworks

Big data and the vendors that help us leverage it are “all that” in 2015. The evangelists have created believers. Enterprises are strategizing and implementing, their pilots are done. And entrepreneurs are crushing data and creating smart products, the kind we haven’t seen before.

With only one work week completed in 2015, here’s the hottest of the hot news.

That Elusive Data Scientist Might be Right Under Your Nose

Thumbnail image for 2015-09-January-Nosey.jpgComb through the findings of any recent industry survey on the state of big data and big data analytics projects, and you’ll undoubtedly encounter commentary about the struggle to find a so-called data scientist. Despite being one of the most talked about and sought after roles in IT, and despite increasing desire among new and existing members of the IT workforce to develop into data scientists, there remains a dearth of individuals capable of filling this critical role.

It’s a problem that’s not going away any time soon. Given the growing C-level focus on deriving revenue-generating insights from data and information, the need for that elusive data scientist will only intensify in the year ahead. But the demand far outpaces supply, meaning that but for the fortunate, deep-pocketed few, hiring a data scientist from the outside won't be a viable option any time in the near future.

5 Technology Skills Every Marketer Needs Today

Marketers today are at a serious crossroads. Take this recent Gartner report, which shows that CMOs will spend more on IT than CIOs by 2017. Few marketers are technologists or IT specialists, but technology is changing everything about what they do and how they do it. The 21st century marketing landscape requires a whole new way of thinking about interacting with customers, adapting to technologies and translating insights into a return on investment for the entire organization. How can marketing professionals supplement their existing skill sets and get up to speed quickly and dynamically?

Q1 Planning: Top Marketing Technology, Social Business Conferences & Events (08-Jan-15)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Total Economic Impact of a Workflow Automation Solution

Join CMSWire and Nintex on January 13th for a one-hour webinar to explore a Forrester study on effective workflow automation results.

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