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Analytics News & Analysis

Gild: We Can Help You Hire While You Sleep

According to a recent Aberdeen report, 94 percent of company leaders say that effective hiring is key to helping them achieve their business objectives.

While this may be stating the obvious, companies are still relying on older technologies that don’t provide the automation and intelligence needed to reach those hard-to-find dream candidates, the report continued.

Gild, which just released its new Software-as-a-Service (SaaS) smart hiring platform, hopes to change all that.

“Businesses need to become more strategic in doing more high-touch, human tasks,” said Robert Carroll, senior vice president of marketing at Gild. “Our platform uses machine learning and automation to make the entire hiring process, from finding a candidate to hiring, more efficient.”

The Latest Reality on Augmented Reality

Beacons have become the new black of 2015 — highly desired by retailers to enhance the customer experience.

Well, another technology, Augmented Reality (AR). is also gaining traction, although it’s more of an oldie that has come back in style.

Augmented Reality introduces new dynamics for strategy and analytics. Specifically, it offers opportunities for new customer experiences, and for new ideas in analytics measurement tactics that can make those strategies more valuable.

What if Marketers Got Paid By Commission?

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Imagine for a second that you run a sales division. Now imagine that your team’s goals are to show up for work, respond to emails, write compelling messages to their prospects and complete projects that their chain of command likes. The metrics they own are superficial, like how many emails answered, how many calls made and so on.

Do you think revenue would suffer with this approach?

Where You Need to Be in Coming Weeks (22-April-15)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

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Don't Let Big Data Keep You Up at Night

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Massive amounts of data is zooming around online and through the airwaves -- data that could help your small business accomplish a great many things. But just because it's there doesn’t mean you have to worry about ALL of it. You just need to focus.

Although the Internet of Things is upon us, hovering over the Interwebs like some humongous alien spaceship, big data concerns don’t have to keep you awake at night if you own a small business. Why, then, do you have a nagging feeling that it should?

The Key to Analytics for the Masses

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When organizations discuss how to drive value from big data, they often focus on improving the customer experience through big data analytics. But they face a challenge here: Many of the employees who actually interact with customers are not sophisticated consumers of analytics.

Cashiers, call center agents and front line sales people rarely have analytics backgrounds or skills. And these same employees usually have little desire to dive into analytics.

So what’s an organization to do?

3 Steps to Help You Wrangle Your Big Data

Here's a sobering thought: 65 percent C-Suite executives surveyed concede they risk becoming irrelevant or uncompetitive unless they embrace big data. At least that's the conclusion of a study by CapGemini and EMC.

Pratibha Vuppuluri – founder and CEO of on-demand research and analysis firm, KeyInsite – agrees.

“We’ve been seeing some of our clients waking up and talking about making sense of the data they’ve collected,” she said. “A large part of the wave we’re noticing regarding analytics trends is that those companies with agile, lean, nimble platforms have higher ROI and conversion.”

To give some guidance to executives who understand the urgency – and opportunity – that big data presents, but are still struggling to dip their toes in, Vuppuluri offered three recommendations about how to take the next step.

Birst & Tableau: The BI World May Not Be Dog Eat Dog

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No one makes data shine brighter than Tableau. It’s why the BI vendor stands so far above the crowd in Gartner's BI and Analytics Platforms MQ Leaders report.

Think of Walt Disney answering some of your most pressing business questions. There’d have to be a picture, and you’d probably even be able to interact with it.

That’s what Tableau gives you: Answers in vizzes and tools that invite you to play with your data. Maybe Tableau’s magic has something to do with the fact that one of the company’s founders, Pat Hanrahan, once worked for Pixar and has won two Academy Awards for Science and Technology.

So it’s no wonder that Gartner BI Challenger Birst showed an interest in hooking up with Tableau. Today the vendors announced a “partnership” in the form of an ODBC connector that makes it easy for their mutual customers to leverage Birst’s data extraction and normalization engine with Tableau.

Where Are You? The Beacons Know

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Smartphones have become more advanced — and so has the promise of using them to deploy sophisticated location-based marketing technologies.

Location-based marketing is generally defined as the intersection of people, places and media. In this context, places range from the homes where we wake to the places we pass during our commutes to the offices or other venues where we spend our days — and back again.

One of the most exciting possibilities of location-based marketing is indoor location technology, which brings Internet-style tracking to physical spaces.

New technologies like indoor positioning systems offer not only new customer experiences, but also new analytics measurement tactics that can make marketing strategies all the more valuable.

Turn Your Data Into Smart Data

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Experts have proclaimed the end of the big data bubble for a few years now. Yet more and more companies want to be analytics-driven with analytics-oriented departments to take full advantage of the exponential growth of data points.

It's reported that marketers will spend an estimated $11.5 billion in 2015 on data and related solutions alone. Marketing, advertising and sales success hinge on back-end activities like analytics, collection and governance to predict and influence outcomes that impact the bottom line. 

To harness and convert data into stronger business strategies and overall profitability, approach data practices with a holistic integration of people, process and technology, following three key steps: collection, strategy and alignment.

Where You Need to Be in Coming Weeks (15-April-15)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Why a Killer Website Starts with a Great CMS

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DataStax + HP Moonshot Show Off at SpringCM

It’s a good time to be a NoSQL database vendor. You don’t have to tell Matt Pfeil that. As the co-founder of DataStax, which brings Apache Cassandra to the enterprise, he’s living the story.

What started as an eight-person team in a rented office in San Mateo, Calif. in early 2011, DataStax now serves 500 customers in more than 55 countries and makes its home in a 36,000 square foot space.

And that’s not all. Pfeil and his co-founder Jonathan Ellis have raised $189.7 million in venture capital to grow their company. It’s now valued at more than $830 million.

But that’s not what the DataStax team was supercharged about when we spoke last week. Instead Pfeil had his company’s partnership with HP Moonshot on his mind. It was announced earlier today.

“In the past DataStax Enterprise hasn’t always worked well with smaller servers,” said Pfeil. “HP Moonshot changes that.”

Microsoft's Power BI Gets Mobile Muscle

Shortly after Satya Nadella took the helm at Microsoft, he began talking about a “data culture.” Two of his favorite tools —Microsoft Delve and Power BI — are supposed to be key in helping us live and work smarter.

The Microsoft boss has told us this over and over again.

And given that we live in an increasingly mobile-first world, being able to glean intelligence via our mobile devices is a must. So it should come as no great shock that Microsoft today announced that it has acquired Datazen, an industry leader in mobile business intelligence and data visualization on Windows, iOS and Android devices.

Pivotal Gets Open Sourcier

You can’t help but wonder if EMC Federation boss Joe Tucci is reaching for his stress ball today. His company’s spawn, Pivotal Software, is open sourcing the core of GemFire, its distributed in-memory database.

We asked Tucci to comment, but he hasn’t gotten back to us yet. And though his press spokesperson told us “we’re for it,” when it comes to open source, we suspect that it might feel a bit like watching your teenager turn your mansion into a commune.

EMC spinoff VMware (a part of the EMC Federation) paid good money for GemFire (it was called GemStone at the time), after all, and it’s hard to imagine that Tucci is elated about releasing it to the Adobe Foundation for incubation, where the code is open to all and free for the taking.

A Look at Gartner's Data Management Analytics Leaders

It’s hard to believe that just a few short years ago Hadoopers were running around declaring that data warehouses were dying.

They argued that the proprietary hardware and software they required was too expensive … that the amount and kinds of data that existing data technologies could handle was too limited … and that solutions based on commodity hardware and open source software would rule.

Fast-forward to 2015 and you’ll see that the naysayers were at least partly wrong.

Data Warehouses aren’t going anywhere. Instead they’re being augmented to support new data structures and new data types like XML, text, documents, geospatial and access to externally managed file systems.

In its Magic Quadrant for Data Warehouse and Data Management Solutions for Analytics, Gartner analysts Mark A. Beyer and Roxane Edjlali suggest that enterprises should embrace hybrid technology platforms.

These platforms need to expand beyond the logical data warehouse and leverage multiple repository strategies, whether from multiple vendors or just one.

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