B2b News & Articles

We have some good news, and some bad news. Your website is the top source of new sales leads -- second only to personal connections and referrals, and more than seven times more effective than social media. However, your website still underperforms in terms of lead generation. All of this is according to a new survey by Demandbase, which aimed to learn more about how B2B corporate websites act as lead generation tools.

Recently, we’ve seen a number of digital marketing intelligence vendors target audiences intentionally based on their behaviors. First Nielsen, then Bizo, now eXelate.

Recently we talked about Nielsen’s new Online Campaign Ratings, slated to launch next week. Having secured exclusive access to Facebook’s user data, Nielsen’s news was bound to fire up the competition. As if on cue, Bizo and comScore have teamed to launch an index that aims to provide “unprecedented insight” into business audiences.

Since we last reported on the state of video in e-Commerce, there have been quite a few developments that have influenced video use in the enterprise. In its quarterly report, SundaySky focused on the state of video in e-commerce websites in Q1 2011 and revealed that more retailers are embracing video as more customers are subscribing to online retailers’ YouTube channels.

When you think about the different industries your company targets with its advertising, do you know for sure who is more likely to take action? Thanks to a new report by Bizo, we all know. As it turns outs, those working in the legal, retail and software industries are most likely to do what an online ad asks them to do.

B2B marketing software company Demandbase (news, site), has raised US$ 10 million in funding led by Sutter Hill Ventures with Sigma Partners, Altos Ventures, and Adobe Systems also participating in the round. 

We’ve been following the Federal Trade Commission’s Do Not Track initiative and its progress in Congress. While its outcome is still not known and marketers and customers are still fighting it out over the privacy of their information, online businesses are scrambling to respond.

Among the trends predicted for business to business marketing in 2011, a focus on intelligence and transparency tops the list. This week, a few companies that provide technologies aimed at driving marketing performance for B2B have unveiled some useful tools that live up to the forecasted trends.

It's obvious that social media platforms like Twitter and Facebook have a certain level of staying power when it comes to the world of business to consumer (B2C) marketing, but what about business to business marketing? Some recent findings about the latter may surprise you. 

In Part 1 of this two part article, we talked about the need for a strong and well-crafted web presence for connecting with potential customers or with the “Customer as Buyer”. OK – Buyers have found the software vendor’s website…

SMB / Mid-Market buyers of B2B software generally want a wide variety of information about the products and solutions, input from communities and forums, clear pricing and other information that will guide them to making a buying decision.

For anyone selling software solutions, a strong and well-crafted web presence is de rigueur for connecting with potential customers or with the “Customer as Buyer”. More and more purchasing of various software solutions is becoming an online event, fueled by the growing success of SaaS, cloud and open source options. SMB / Mid-Market buyers, who don’t have a lot of time for purchase cycles, want to do business with vendors who make it much easier to reach a decision.

What if you could engage customers through live chat while also learning more about their demographics in real time? Now, thanks to a partnership between Demandbase and LivePerson, you can!

What's the next step for Web analytics? Good question. Various companies are working this out as we speak--a fact most recently illustrated by Adobe's surprising acquisition of Omniture. Analytics together with a creative suite? Who knew.

Here to reveal yet another angle comes the business-to-business (B2B) solution provider Demandbase. The team unveiled enhanced analytics aimed at helping marketers see which specific sources are delivering high value Web traffic, on top of a new level of prospecting list automation based on their target audience's interests, behaviors, industries, company size and responsibilities.