Behavior News & Articles

What Google does runs contrary to much business thinking. It sees the customer’s time as the scarcest resource.

Information overload, news fatigue and WADD (Web Attention Deficit Disorder) are creating a brutal landscape on the Internet.

Gone are the days when you needed to create paper prototypes of a page and test them in front of focus groups or run them through usability testing. Technology has evolved this process.

The Google Website Optimizer now helps one test and optimize a website all in the comfort of a real live visitor base.

Because of the Web we are putting less and less trust in experts and organizations and more and more in people like us-our peers.

Words are critical to task completion on websites and in applications. Yet they are still chosen carelessly.

Shouldn’t there be a law against having politicians’ pictures on websites, particularly on homepages? Taxpayer money pays for these websites. So what gives politicians the right to take taxpayer money and hijack government websites and turn them into campaign websites?

E-government is not about technology. It is about saving time and making life easier and more efficient for citizens and business.

Here at the Web Content 2008 event today, one of the first break out sessions is being given by Michael Silverman of Duo Consulting on Marketing in a Connected World. Very simply, he provided five new rules for marketing.

Darren Barefoot’s keynote, The Many-Armed Starfish: Today and Tomorrow in Social Media at the Web Content 2008 conference was very good and informative. I loved his hint of a Canadian accent.

Web government is about helping citizens and businesses make easier, faster, better-informed decisions.

Making your websites more interactive is a meaningless strategy. Make your website more useful instead.

The results of a new study about blogging behavior were released last week.

According to the study, a surprisingly small eight percent of us have our own blog, but “8 out of 10 Americans know what a blog is and almost half have visited blogs.”

Nonetheless, progress is progress.

Say good-bye to vague IP- and geo-exclusive analytics tracking. With Tape Failure, marketers, webmasters and IT members can actually watch user activity on the company website — or blog, if you prefer.

What — you thought the aesthetically-inclined gurus of Web 2.0 weren’t eventually going to start fiddling with analytics?