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Big Data News & Analysis

What Data Crunchers Say About the Super Bowl

The big game is on Sunday and we know who’s going to win. OK, no we don’t, but Microsoft’s Cortana thinks she does and she has a pretty good track record. If you remember, she called every single elimination match of last year’s World Cup, including the final, correctly. That’s right, she was 15/15.

But before we let Cortana spoil the fun for you data junkies out there, Dash Davidson, Tableau’s Sports Data Analyst, has shared some interactive viz’s with us which you can use to impress everyone and/or make your own predictions. They’re preloaded with data from Pro-Football-Reference.

The Salesforce Wave Rolls Past Its First 100 Days

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When Salesforce announced its Wave analytics platform with a splash at Dreamforce, it wasn't even available. Critics said it cost too much or that even after two years of development, it was too little too late.

Some analysts, like Boris Evelson at Forrester Research, praised it for its "seamless integration" and agile NoSQL DBMS. "But," he added in his blog, "while we feel that Wave is a cool product for specific use cases ... there's lot of room for improvement before Wave can take its place among general purpose large enterprise BI platforms."

"The UI is there, but can it really leverage big data? Does it matter?," asked CMSWire writer Virginia Backaitis. She quoted several industry sources who offered mixed reviews.

Hortonworks Spreads its Open Source Wings to Bring Governance to Hadoop

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We all know Hortonworks is committed to open source, insisting that it’s the way to innovate on Hadoop and deliver the best enterprise-grade technology to the marketplace. And though its main competitor, Cloudera (or at least a member of its management team) may have taunted that Hortonworks’ business model is “undependable,” Wall Street certainly didn’t agree -- its shares soared 65 percent above the opening price on Dec. 12, 2014, its first day of trading as a public company.

Q1 Planning: Top Marketing Technology, Social Business Conferences & Events (28-Jan-15)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

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Microsoft's Play to Rule Analytics' 3rd Wave

One billion Excel users may not sleep tonight. It won’t be a problem that keeps them awake, but a new toy. And, get this -- it’s free.

Today Microsoft introduces a new Power BI -- a service that helps users bring data in, wring value out and visualize the results. It’s geared toward line of business users, not data geeks, and may be pivotal in helping enterprises usher in a “data culture.”

Some may see this new data culture as Microsoft’s birthright (sort of) given that 1 billion workers use Excel today and that analytics is a natural progression. But Microsoft certainly isn’t taking anything for granted. “We’re lowering the barriers to entry by removing the friction and greasing the gears,” said James Phillips, general manager, data experiences at Microsoft. 

Emotion + Analytics = Speaking Your Customer's Language

2015-22-January-Laughing-Eyes.jpgIn a recent interview with Jeannette Ho, vice president of revenue management and analytics at FRHI Hotels and Resorts, she spoke about using analytics to quantify guests’ emotions, with the goal of understanding motivations for traveling. FRHI’s aims for an ideal of turning “moments” into “memories” when guests are staying with them -- a great way to create a truly delightful customer experience.

But the question is how do you keep that customer experience healthy even when a customer isn't on property?

Q1 Planning: Top Marketing Technology, Social Business Conferences & Events (21-Jan-15)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

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Revenue Marketing: Creating Sales and Marketing Alignment

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The art of contacting and connecting with customers and prospects has become infinitely more sophisticated and effective through the buyer’s journey. We can thank advances in marketing automation, big data, predictive and behavioral analytics for this new level of sophistication.

No Data Butler? Alteryx's Newest Release Can Help

Let’s face it. Most line of business users don’t have a data scientist at their beck and call or even a geek from IT for that matter. So when a marketing manager or finance executive needs to make a decision in short order, he often has to do so based on a small fraction of the available information, go with his gut or miss the opportunity.

“It can take days, weeks or months before IT can provide it,” said Bob Laurent, director of product marketing at Alteryx, a data blending and data analytics platform.

That’s a problem because we live in an increasingly real time world.

That same world, mind you, is rich and overflowing with data — mobile, social, transactional, analytical, Internet of Things … we could go on. And it’s not just that, but today’s consumers don’t respond well to marketers (or anyone else) who misfires. They expect personalization and for the other party to be well informed.

Big Data Briefs: Focus on Databricks, Basho, Teradata, MemSQL

Big data isn't the “new oil” that will make us all smarter, richer, healthier. It’s just the oil without which you cannot run a business. What the market wants now is an easier way to get more from their data, faster, and the ability to translate insights into actions before someone else does.

And so it goes to follow that next generation companies like Databricks and MemSQL have raised the stakes when it comes to speed, efficiency and price, that NoSQL pioneer Basho is retrenching with new funding and new management and Teradata offers proof that the ROI for big data adoption bears fruit.

Q1 Planning: Top Marketing Technology, Social Business Conferences & Events (14-Jan-15)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Security and Compliance in the Cloud

Join CMSWire and M-Files with Doculabs on January 22nd for a one-hour webinar to better protect your information in the cloud and ensure compliance.

> Register Now

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Where Social Collaboration Is Heading

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Social collaboration software has come a long way, both in terms of acceptance in organizations (if not daily usage) and products. Ten years ago social collaboration was mostly thought of as Facebook for the enterprise, an unfortunate tagline that suggested frivolity and not utility. Since then, social collaboration has embraced many different types of technology that help knowledge workers find and share content and ideas. An explosion of new ways to work together gradually coalesced into the form we see today. This process is driving what we can expect in the next year or so.

Big Data Bits: Spotlight on EMC, VMware, MongoDB, Hortonworks

Big data and the vendors that help us leverage it are “all that” in 2015. The evangelists have created believers. Enterprises are strategizing and implementing, their pilots are done. And entrepreneurs are crushing data and creating smart products, the kind we haven’t seen before.

With only one work week completed in 2015, here’s the hottest of the hot news.

That Elusive Data Scientist Might be Right Under Your Nose

Comb through the findings of any recent industry survey on the state of big data and big data analytics projects, and you’ll undoubtedly encounter commentary about the struggle to find a so-called data scientist. Despite being one of the most talked about and sought after roles in IT, and despite increasing desire among new and existing members of the IT workforce to develop into data scientists, there remains a dearth of individuals capable of filling this critical role.

It’s a problem that’s not going away any time soon. Given the growing C-level focus on deriving revenue-generating insights from data and information, the need for that elusive data scientist will only intensify in the year ahead. But the demand far outpaces supply, meaning that but for the fortunate, deep-pocketed few, hiring a data scientist from the outside won't be a viable option any time in the near future.

5 Technology Skills Every Marketer Needs Today

Marketers today are at a serious crossroads. Take this recent Gartner report, which shows that CMOs will spend more on IT than CIOs by 2017. Few marketers are technologists or IT specialists, but technology is changing everything about what they do and how they do it. The 21st century marketing landscape requires a whole new way of thinking about interacting with customers, adapting to technologies and translating insights into a return on investment for the entire organization. How can marketing professionals supplement their existing skill sets and get up to speed quickly and dynamically?

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