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Big Data News & Analysis

Big Data Bits: Big Data Empowered

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The analysts say that big data is maturing, that we’re no longer in an investigative mode and that instead we’re getting busy. Big vendors are buying start-ups to extend capabilities to their customers, we’re starting to run Hadoop on the Cloud, we’re using new databases to power activities we wouldn’t have dreamed of in the past, and so on. Want to know more? Read on … 

BlueConic Reemerges

Some spinoffs come off as a desperate ploy to hold onto audiences. Did we really need The Golden Palace after The Golden Girls finished?

Others hold their own next to the original. The Mary Tyler Moore Show came from Lou Grant. The Daily Show begat both The Daily Show with Jon Stewart and The Colbert Report.

BlueConic falls into the latter category. Four years ago, web CMS provider GX Software introduced it as a complimentary web engagement solution. In the years that followed, BlueConic broke off as an independent entity, received $3 million in Series A funding from Boston-based Sigma Prime Ventures, moved its headquarters and two of its chief executives to Boston.

So why don't we hear more about it?

OKCupid's Secret Formula for Finding Love Revealed

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“We experiment on human beings,” so said Christian Rudder, co-founder and president of matchmaking site OKCupid in a blog post.

You might have thought that he and his colleagues work tirelessly as data scientists trying to help Romeos of this world find their Juliets … and sometimes, they do.

But they’ve done other things, too. Like tell their customers that they’re 90 percent matches when, in truth, the likelihood was closer to 30 percent.

Why’d they do that, you may be wondering. To test the power of suggestion is the short answer. And it turns out that it’s pretty powerful.

People who were told they should like each other did, even though statistically, that shouldn’t have been the case. “The mere myth of compatibility works just as well as the truth,” Rudder wrote.

Pivotal, Hortonworks and a New Hadoop Management Standard?

Gartner analyst Merv Adrian wrote an interesting blog post earlier this year titled “Hadoop is in the Eye of the Beholder.” In it, he posed an interesting question. What is Hadoop?

We’re not going to rehash his argument.  It’s a fine and even funny post. You should read it. But if you don’t, suffice it to say that he concluded that it’s not a question that’s easily answered. As a result, if you’re an enterprise that is “doing Hadoop,” “buying Hadoop,” or “shopping for Hadoop,” what exactly are you talking about?

Microsoft Kicks Oracle's Big Data Butt

Oracle CEO Larry Ellison must be feeling the heat, Forbes reports that the world’s highest paid CEO lost $1.9 billion of his wealth last year.

There, there Larry, no need for crocodile tears, you’ve got your very own Hawaiian island, an America’s Cup winning yacht, a 23 acre estate that is worth $200 million, as well as a dozen other homes in places like Malibu, Calif., Lake Tahoe, Newport, R.I. and Kyoto, Japan. Never mind the fleet of exotic cars and the golf tournament you own.

It’s no wonder that your company isn’t the market-maker it once was. With all those toys and an estimated $49 billion of wealth, who wouldn’t be just a little bit distracted?

This Week: Forrester's Digital Experience Wave + Yammer Aversion

No Leaders In Forrester DX Wave
Forrester says no one leads in Digital Experience Delivery Platforms. Are they right?

Master Customer Experience 
Customer experience is morphing once again. Better keep up

Do People Even Use Yammer? 
The problem's not in the product, but with adoption.

Microsoft Wins in Apple-IBM Deal?
There may be a silver lining for Microsoft after the big deal.

Who's Who in Internet of Things
These 10 are the industry's leaders, said a marketing influence platform provider.

The Next EFSS Leaders
Who will succeed in enterprise file sync and share -- and who will fade away?

Real-Time Analytics Made for Content Marketers
Why it's crucial for marketers to respond in real-time.
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It's Not Just the Money, Honey: HP and Hortonworks' $50M Marriage

2014-25-July-Just-Married.jpgHortonworks announced yesterday that it has won a $50 million investment from HP.

But it wasn’t billed that way by either company. Instead the press release read “HP and Hortonworks Deepen Relationship focused on Enterprise Hadoop.”

The reason it was framed that way is pretty simple: HP needs a powerful data engine for HAVEn, its “open” big data architecture that incorporates Hadoop, Autonomy, Vertica, Enterprise security and a number of apps that can be built on the platform. As part of the relationship, Vertica will soon be certified by Hortonworks as YARN-ready. YARN is a key component of Apache Hadoop 2.

Hortonworks, for its part, wants to spread and wed its flavor of completely Open Source Hadoop as widely and as deeply as possible, and being closely integrated into HP’s popular analytics stack, as well as some of its other offerings, is a good way to do that.

But that’s not all.

Q2/Q3 Planning: Top Marketing Technology, Social Business Conferences & Events (23-July-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

CMSWire Tweet Jam July 24: Omnichannel Experience Challenges & Practices #CXMChat

We'll look at the variety of ways to communicate and collect feedback from customers across multiple marketing channels.
 

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Alpine Data Introduces Data Science with Friends

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Ok, we’re being a little funny with the headline, but, seriously, data science provides more and better insights — faster — when it’s a team sport. And the ability to leverage data-driven intelligence at the speed of business is what it’s all about. Otherwise, all of the data wrangling and clever algorithms are pointless.  After all applying even the most brilliant insights at the wrong time is, at best, a waste of resources. Worse yet, it can be harmful.

The crew at Alpine Data Labs gets this. That’s why they’ve spent the last three years building advanced analytics software that makes it easier for data science teams, business analysts and others to work together and with the right tools.

Today the company is unveiling Alpine Chorus 4.0, its enterprise platform for advanced analytics.  Not only does it make collaboration easier, but it also enables universal data discovery and search, bi-directional integration between Hadoop and all major data platforms, as well as compatibility with Spark and Cloudera 5.

This Week: Apple, IBM Partnership + Forrester's Fast Track to Apps

CXM's Mobile Dependency
Customer experience programs lacking mobile emphasis are destined for failure.

Forrester: Get Moving on Apps
Need faster app development? Forrester cites a process that gets it done. 

What Really Matters in Web CMS 
In web CMS, it’s not what the product is written in, but how it’s written that guides flexibility.

Apple and IBM. Yes, Indeed
The powerhouses announced a partnership that's shaking the mobile enterprise.

Social Business Works
There is value after all in making collaboration a priority.

Microsoft's World Cup Perfection
Find out how Microsoft’s Cortana was 15-for-15 in FIFA World Cup play.

4 Key Factors to Consider to Take Your eCommerce Global
Localizing, logistics, barriers and customer support.
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AWS Message is Clear: Get Your Head Into Cloud for Agility

2014-16-July-Ostrich.jpgIt’s amazing that I still hear companies say cloud computing is not part of their strategy or they can't run the risk of storing secure data in the cloud. It's kind of like saying they still work by candlelight despite the invention of the light bulb. It’s time to come out of the dark ages!

The attendance at last week's AWS Summit 2014 held in New York City may be an indication that the tide is finally turning. The event drew a record attendance and claimed to have more than 10,000 registrations. The attendees clogged registration lines to the point where they actually ran out of badges. Thousands of others also watched the event remotely in real time. Maybe this is all a sign that people are finally getting their heads out of the sand and into the cloud!
 

Our Favorite Tweets from the Apple-IBM Mega Deal

mobile enterprise, Our Favorite Tweets from Apple-IBM Enterprise Mega Deal

We've already offered some great perspective on the IBM-Apple Mega Deal.

Now for some comic relief.

Without further ado, here are some of our favorite tweets from the IBM-Apple deal that shook up the mobile enterprise world.

Q2/Q3 Planning: Top Marketing Technology, Social Business Conferences & Events (16-July-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited to Mobile Content Management in the Age of Multiple Devices

Join CMSWire and ICF Interactive on Tuesday, July 22nd. Find the right approach to optimize the user experience for your audiences.
 

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Big, Bigger, Huge: Apple, IBM Create Massive Partnership

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The future of technology as we know it took a massive step in a new direction today with the news of a partnership between Apple and IBM.

The two tech giants announced a partnership that could shift Apple from its traditional role as a consumer focused brand to a major player in the business market.

IBM plans to create a class of more than 100 business applications exclusively for iPhones and iPads to run on Apple's iOS. IBM will also market Apple's products, complete with 100 industry-specific apps, to its clients worldwide.

This Week: 3 WCM Innovators + Enterprise File Sync and Share Top Dogs

WCM Trouble? Not Here
While all is quiet in web content management, these three vendors buck the trend.

Digital Marketers' Loves
You may be surprised what they're digging.

Enterprise of Things
If Microsoft has its way, big data is coming to your Office 365 environment very soon.

Mobile Enterprise Showdown
Want to fulfill the anywhere, anytime vision of the mobile enterprise? Invest in mobile wisely.

Gartner's EFFS Leaders
In a market that's hotter than hot, Gartner announces its kings, and its almost-kings

Box Cashes In
Funding post-IPO for Box? This actually could be a smart move.

The Forrester Wave for Enterprise Social Platforms
Reap the Most Out of Your Investment
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