HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Big Data News & Analysis

Big Data Projects: Taking Care of the Foundation

2014-30-October-Building-Blocks.jpgAll programs need a foundation, and big data programs are no different. Preparing an organization for big data requires a lot of the same capabilities for small data, content management and other information management and access programs. The challenge lies in making it real for the organization and paying for long term capabilities with short term benefits.

IBM, Twitter in 'Landmark' Enterprise Analytics Deal #IBMandTwitter

2014-29-October-Budgie.jpgTweet this -- enterprise software met social media today in one of the first major business partnerships of its kind. 

IBM and Twitter have joined forces in the red-hot enterprise analytics software market.

The social media platform will integrate its data into IBM's Watson cloud analytics portfolio, customer engagement capabilities and consulting services in what company officials call a "landmark" partnership announced today at IBM Insight, the Armonk, NY-based technology giant's big data and analytics conference in Las Vegas.

Twitter CEO Dick Costolo told the Insight crowd today that no one matches Twitter's ability to deliver real time insights from the real world.

"And IBM brings a unique ability" to deliver analytics, complex systems and data together for deeper trends and insights, he added.

Breaking Down Big Data: The Value in Metadata

2014-29-October-Searching.jpg

I never met a data that I didn’t like.” -- Internet Meme

As a Partner at Optimity Advisors, my role is to work with clients to make data likeable: identifiable, discoverable, usable and ultimately, valuable. Companies are struggling to manage big data in a landscape of rapidly increasing production and diverse formats. The ability to collect and analyze internal and external data can dictate how well an organization will generate knowledge, and ultimately value. How can you start planning for this value?

Marketing to the Segment of One is Closer Than it Seems

2014-28-October-Alone-in-Bleachers.jpgAs mass marketing dwindles in popularity and effectiveness, the “segmentation of one” is the future. Businesses must be able to market to customers at an individual level to remain competitive and relevant. However, without customer analytics technologies -- such as modelling, forecasting and segmentation -- marketing to this degree of detail can’t be done efficiently.

Big Data Meets Clean Data in IBM Offering #IBMInsight

Boston's got it wrong. Dirty water's nothing to be loved — nor is dirty data.

That's IBM's thinking today as it released a new generation of data services on the IBM Cloud that officials claim will make big data relevant and actionable for businesses. IBM unveiled the services at the Armonk, NY-based technology giant's big data conference, IBM Insight in Las Vegas.

"Consuming dirty water will make you sick," Rob Thomas, IBM's senior vice president of product development for big data and information management, told today's crowd of about 13,000. "And dirty data will make your corporation sick."

If Hadoop Disappears, Will the Label on Your Distro Matter?

2014-24-October-Elephant-Family.jpgIn the next year we’ll see Hadoop disappear, so said Cloudera co-founder and chief strategy officer Mike Olson in his keynote at the O’Reilly Strata + Hadoop World conference last week.

Olson has a way of saying things that cause a reaction. Last year it was his introduction of the Enterprise Data Hub that took everyone off guard, and this year it’s the promise that the big data muncher named after an elephant in a storybook will practically vanish from the line of sight of all but a few geeks.

You’d think that if it were invisible and it was all open source then the brand of Hadoop used might not matter so much.

Microsoft Wants to Own You [Video]

Microsoft CEO Satya Nadella has a strong record of delivering on his promises and we’re now beginning to see what that looks like. While we’ve already told you a great deal about the company’s recent advances in big data, OneDrive, Office 365, AzurePowerBI, predictive analytics and Cortana + Bing, this week we’re getting a peek at how the company’s productivity apps might work in its mobile-first, cloud-first world.

We predict that they’ll be like spokes on a wheel with the individual in the center, thereby eliminating silos between our professional and personal lives.

After all, the generation of workers that brought Bring Your Own Device (BOYD) into the workplace isn’t going to want to toggle between roles.

CMSWire Tweet Jam: Extracting Business Value From Big Data #CXMChat

Thumbnail image for Thumbnail image for 320x240_cmswire_tweetjam_logo.png

Big data may promise to carry businesses to the next level, but there's still a lot of confusion surrounding it. What's the happy medium between data driven personalization and appearing downright creepy? What tools and processes help businesses get the most out of the data they're collecting? Find out during tomorrow's Tweet Jam.

Big Data Projects: Developing Vision and Business Requirements

2014-23-October-Waiting.jpgDeveloping a big data program requires alignment of the objectives of the initiative with the needs of the business. Usually it is the other way around -- start with business needs. Because many of these programs are stood up by the technology organization, the business may not have enough understanding of what is possible to articulate their needs in a big data context.

Gain a Competitive Edge Through Big Data: 4 Use Cases

2014-22-October-Rainy-Day-Race.jpgToday’s data-driven companies have a competitive edge over their peers. How? They are generating breakthrough insights by bringing together all of their structured and unstructured data and analyzing it together.

When you can analyze a large amount of data as a single set -- rather than separate silos -- you can uncover significant insights that would be impossible to get from traditional business intelligence. And it’s these breakthrough insights that are giving companies a serious competitive advantage.

Yet while most organizations understand the value of analyzing big data to stay ahead of the curve, they often struggle to apply these data insights to business situations that matter most. So what are the most lucrative and effective use cases for big data analytics?

Q4 Planning: Top Marketing Technology, Social Business Conferences & Events (22-Oct-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: The Survivalist's Guide to Data-Driven Marketing

Join CMSWire and Marketo on October 28th for a one-hour webinar on the best practices you may be missing in your marketing campaigns.
 

> Register Now

sponsored item

 

Look Before You Leap Into the Big Data Revolution

2014-21-October-Pre-Jump.jpgLike the proverbial elephant and five blind men, big data looks different depending on who's describing it: from holy grail for information in society, to dangerous step toward a world in which people are treated based on predictions of what they are likely to do instead of what they actually do. While neither of these extremes may turn out to be our future, big data is obviously more than a passing fad, and will be defined ultimately not by what it is but by what is done with it and what it does to those at whom it is directed.

Cloudera + Microsoft's Snuggle in the Cloud Causes Confusion

Thumbnail image for 2014-21-october-mike-olson.jpg

Anyone that Hortonworks gets into bed with, Cloudera snuggles up to next.

This, of course, is not a proven theorem. But it sure seems to be the case lately.

Earlier this month Hadoop enterprise data hub provider Cloudera announced a deeper integration with long time Hortonworks partner Teradata. Hortonworks’ 100 percent open source Hadoop distribution (HDP) powers many of Teradata’s big data offerings, including the Teradata Appliance for Hadoop.

Yesterday, at a Microsoft press event, Mike Olson, Cloudera’s Chief Strategy Officer, shared the stage with Microsoft CEO Satya Nadella and corporate vice president Scott Guthrie to announce his company’s intention to become Microsoft Azure Certified.

SAP CEO Boasts 'We're Better than Everyone Else'

2014-20-October-Bill McDermott.jpg

Bill McDermott made one thing very clear in SAP's third-quarter earnings call this morning: SAP is better than everyone else.

Better than Oracle. Better than Salesforce. Better than Workday. Even better than Facebook, Ikea, Amazon, eBay and Alibaba.

The CEO's confidence is based on SAP's progress in the cloud, which he said allows businesses run their entire production engines. Competitors merely offer "point solutions," he claimed.

The Walldorf, Germany-based software giant saw cloud revenues climb 41 percent this quarter year-over-year, and its customer count in its business suite on HANA jumped from 450 to 1,450 this quarter in the same period.

Never missing an opportunity to cite a competitor's inferiority, McDermott said that's "more than Workday's total number of customers."

Faking Big Data #strataconf

Sorry folks, but this shouldn’t come as too big of a surprise. Anytime a new technology or field emerges, so does a group of posers. They’re typically software vendors, consulting firms and “experts” who claim to be able to help you cross the chasm between where you are and where you need to go to remain viable in the future.

These aren’t, for the most part, evil companies, snake oil salesman or under educated individuals. Vendors iterate products as quickly as they can and push them out too early, they take shortcuts and rationalize them and sometimes they simply don’t know that they don’t know what they’re doing.

Big data is still an emerging field.

Displaying 1-15 of 911 results

< Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Next >