Big Data News & Articles

Web stat geeks will be stoked about Google Analytics updates that include real time widgets and interactive insights that help define how customers really decide to finally make a purchase.

Business intelligence and strategic analytics provider, Alteryx has announced US$ 12 million in funding that will be used to help with company growth.

Mobile Customer Experience
Mobile customer experience is a high priority, but many organizations are struggling. Here are 4 reasons your mobile channel might be off track and what you can do about it.

Social Business Transformation
Well into 2013, a new report shows that organizations are still slow to adopt social business tools. But we believe the social business transformation will happen.

Why Big Data Projects Fail
Big data is a beast and most organizations struggle to get all the pieces into place to gain actionable insights from it. Get some tips on how to succeed in your Big Data project.

Join the Customer Journeys Tweet Jam
Join CMSWire and a great group of experts on May 24th at 10am PT, 1pm ET, 1700 GMT as we discuss the benefits and challenges of customer journey mapping. Get the Tweet Jam details here.

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Editor's Picks

• How EMC Documentum Got Its Groove Back
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Featured Events (all events | post your event

• May 22 -- Tweet Jam: Understanding & Implementing Customer Journeys #CXMChat
• May 29 -- (CMSWire Webinar) How Social Business Tools Are Accelerating Sales & Marketing
• Jun 04 --  Webinar: Optimize Your Customer Experience Through Responsive Web Design
• Jun 13 -- SDL Innovate San Jose
• Jun 17 -- E2 Conference Boston

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Digital marketing is all about knowing who your customer is, engaging with them and turning this interaction into revenue for your company. But responding to social media posts isn't the only way to identify who these people are, as can be seen through a couple of this week's digital marketing releases.

53% of IT and marketing directors and executives expect data, apps and technology enabled processes to impact enterprise results in a moderate way in the next 12 months.

We've witnessed the remarkable growth of technology since the beginning of the dot com era, and the digital divide we've heard mostly about has to do with those who have access to that technology and those who don't. The digital divide is as much of a social problem as it is an economic problem, but there's also a growing divide in business between the companies who best take advantage of data and those who don't, an Apigee Institute survey has found.

Larry Ellison must have woken up mighty early this morning (like 5 am PT) to hear what SAP Chairman Hasso Plattner was going to say about SAP HANA, which is being called “the fastest in memory database of all time.” 

It is clear, at this point in time, that enterprises are deploying analytics everywhere. What’s not so clear is how they are being used and, more importantly, what is happening the data they produce? Demand Metric (DM) carried out a study to answer these questions and found that despite the prevalence of analytics in enterprises, there are still cultural factors that preclude their use.

Big data is on the minds of just about everyone, with IT departments large and small grappling with exponentially growing volumes of both structured and unstructured data. But despite big data’s place as a mainstream IT phenomenon, the bulk of big data projects still fail, as organizations struggle to find ways to capture, manage, make sense of and ultimately, derive value from their data and information.

There seems to be no end in sight to Twitter’s shopping frenzy. The latest buy, announced this week, is Lucky Sort, an Oregon-based start-up that initially aimed to provide a tool that makes huge documents easier to analyze and visualize and is now the creator of TopicWatch, a visualization engine for big data sets that can find patterns in live data streams.

Just in time for its Sapphire Now conference this week, SAP has released a deluge of product and partnership updates including the debut of HANA Enterprise Cloud and HANA powered OpenText for SAP Solutions.

It can’t be said often enough: the companies who use data the best will win the future. 

How to staff for analytics seems to be a front and center concern for many enterprises today. It doesn't matter whether there's been zero resources dedicated to digital analytics or whether there's a staff in place. Figuring out whom to hire in order to manage analytics is a big question.

Since Box confirmed at the beginning of this year that it will go public next year, it has really been loading up on new abilities and functions. The latest one, announced just today, sees it entering a partnership with cloud platform and app developer GoodData to provide an app that enables Box users to analyze the way they are using their accounts.

Business intelligence firm Alteryx has debuted Project Edition, an analytics package it has dubbed instant analytics, the kind to be deployed for a specific project and one that doesn't require assistance from IT to run.

Bigger is better. It’s a lesson that’s drilled into us from childhood -- whoever ends up with the most toys wins. Everywhere you look there are people, groups or even entire countries trying to be the biggest one thing or another. Biggest building, biggest car, biggest ball of twine -- they're all out there. You ate the biggest steak on the menu? You're awesome -- here’s your big tee shirt.