Bruce Sharpe News & Articles

Enterprise-wide structured content initiatives are most effective when they take into account the needs of some of their least technical, but most valuable content contributors -- the subject matter experts. Ignore the daily work habits and common tools of this group and your initiative is sure to suffer.

Bruce Sharpe of JustSystems gave us some great examples on how some businesses are leading the way by using structured content to improve revenues, reduce costs and mitigate risks. Now, he continues that discussion with some approaches to structured content, ones he argues that can drive business efficiencies and profitability.

Companies create competitive advantage with technology by building on current practice in ways that others in their industries have yet to discover or implement. Structured content can support a wide range of business activities, from more common and well understood classic examples of structured content to emerging applications that help organizations become leaders in their fields.

The rewards those leaders realize can be significant, in terms of revenues, operational costs, or other business measures, as well as in terms of new skills, knowledge, and expertise that create true, lasting competitive advantage.