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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
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How AI Personalization Builds Trust — Until It Doesn't
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Editorial
Three hands hold up speech-bubble signs displaying different customer sentiments — happy, neutral and unhappy — against a soft blue background, illustrating customer feedback, opinions and experience measurement.
What Happens When Customer Feedback Feels One-Sided?
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Feature
Kristina LaRocca-Cerrone, VP Analyst at Gartner, left, and Jay Wilson, VP Analyst at Gartner, present on stage at the Gartner Marketing Symposium/Xpo in Aurora, Colorado.
Gartner Warns Marketing Leaders: Competence Is the AI Trap
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#FORRCX sign in the Gaylord Opryland Resort and Convention Center in Nashville, Tennessee at the Forrester North America CX Summit.
Employee Experience Is Now a CX Variable — And Most Brands Are Failing It
A worker wearing a high-visibility safety vest and hard hat stands in front of an open industrial control cabinet inside a modern facility, inspecting electrical systems and infrastructure equipment. Metal cable trays, utility panels and safety equipment are visible throughout the clean industrial environment.
The Next CX Leaders Will Build Systems, Not Just AI
Large PEGA logo mounted on a wood-paneled office wall, featuring the company's white horse-head emblem with a teal accent above bold white lettering. Blurred plants frame the foreground of the modern corporate workspace.
Pega Launches Pega Customer Engagement Studio for Marketers
Man trying on shoes.
What Larry Joltin, the $500K Shoe Salesman, Can Teach You About Customer Experience
A group of nine skydivers forms a circle while freefalling high above a rural landscape, each person extending arms toward the center in a coordinated formation against a hazy sky.
How CMOs Build Brand Trust Across AI Search, Agents and Answer Engines
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4 Contact Center Problems That Are Costing You Customers
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Articles Tagged "Business Continuity"

Editorial
Article
Digital Workplace
5 Steps Companies Can Take Today to Prepare for Future Crises
Editorial
Article
Digital Workplace
Reimagine Your Core Business Processes in 2021
Feature
Article
Collaboration & Productivity
2021 Business Lesson: Don't Slack on Your Outage Backup Plan
Feature
Article
Information Management
Business Continuity Was a Challenge for CIOs in 2020. Here's How They Did
Editorial
Article
Leadership
What Business Continuity Means in the Post-COVID-19 World
Editorial
Article
Digital Workplace
Planning Your Post-Pandemic Digital Workplace
Editorial
Article
Digital Workplace
Frictionless Enterprise Is the Key to the New Normal in Business
Editorial
Article
Digital Workplace
Technology Helps Work Continue, But It's the People Who Keep Our Businesses Going
Editorial
Article
Digital Workplace
Has Digital Transformation Left Your Business Continuity Plans Behind?
Feature
Article
Leadership
CIOs Share Business Continuity Plans Amid COVID-19 Pandemic
Feature
Article
Information Management
Symantec Introduces Disaster Recovery as a Service for Azure
Feature
Article
Information Management
Your SharePoint Records Governance Plan & ISO 15489: Disaster Preparation & Recovery
Feature
Article
Enterprise CMS
Forrester: More Companies Put Business Continuity and Disaster Recovery First
Feature
Article
Enterprise CMS
Integrating Business Continuity Management With GRC
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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