Customer ExperienceCMSWire's customer experience (CX) channel gathers the latest customer experience editorial, opinion, research and analysis informing today's CX leadership, strategy, measurement frameworks and CX software decisions.SPONSORED BYEditorialHow Smart CMOs Transform Data Into Emotional LoyaltyRead nowEditorialAI Adoption Hinges on One Thing: Customer TrustRead nowEditorialThe Silent Churn Problem in Autonomous Customer ExperienceRead nowHow Messed Up Is the Customer Journey Because of AI?Ditch the Customer Journey Map. Try a Customer Momentum MapUser Experience Design Tips ... For the Agentic CX WorldEveryone Has a Take on the Medallia—Thoma Bravo Story. Here's Mine.Agentic AI in CX: Friend or Foe of Human Agents?Twilio Bets Its Infrastructure Layer Can Own the Agentic Customer ConversationExplore the Customer Experience Channel