Content Management Matters ™

Comments catalyze the ultimate publisher's love-hate relationship. Either the doe-eyed enterprise blogger has too few and is trying to generate them in a pool of apathy, or s/he's got a deluge that's slipped completely off-topic and turned into a burn war.

Conversation is making a comeback in a big way. While this doesn't mean more people are getting cozy over coffee, it does mean the tech-savvy are demanding faster and faster ways to get their thoughts out to both relevant audiences and those less so.

With Blog Flux's new Commentful, one-liners and whole discourses left on comments pages can be brought to an owner's attention in real-time, increasing rates of response so it's almost like having a real discussion -- almost.