Customer experience management is about to get a lot more interesting, with some help from global market research and insights company, Nielsen.
The company has partnered with ResponseTek, a provider of customer experience management (CEM) software, to create a new customer experience solution – the Nielsen Listening Platform.
“This new solution brings together the depth of insight and understanding that Nielsen can bring, with what we believe is the leading platform to gather customer information and feedback,” Paul Fitzpatrick, vice president of global sales for ResponseTek, told CMSWire.
"What we’ve seen with clients throughout the world is that they are working from a market research perspective. They are lacking the capability to act on insights with the timeliness that the client expects. Nielsen and ResponseTek, together, can bring a complete and more effective solution to the end client.”