This customer engagement thing continues to catch on.
Boston-based Provenir and KBM Group, out of Richardson, Texas, have entered into a partnership that company executives say will boost KBM's IMPACT 360 Consumer Engagement Platform (CEP).
Provenir helps agencies make the "transformation" toward digital engagement by engaging consumers one at a time to "quickly dream up creative experiences and put them into action," according to Jeff Nicholson, vice president of marketing at Provenir.
It's all about "customer journeys" today where as in the "old days" it was "campaigns," he added.
"Today it's what kind of experience do we want our consumers to feel," Nicholson told CMSWire. "How should it feel as they interact with your brand on your mobile site? How should that connect with their experience in-store?"