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Customer Experience Management (CXM) Articles
By Barb Mosher Zinck
| Tuesday May 21, 2013
Digital marketers have a strong interest in tuning and optimizing the search experience, which is why Sitecore has given search a front row seat in Sitecore 7.
By Barry Levine
| Tuesday May 21, 2013
A Pandora for relationship management. That’s how Nimble describes version 3.0 of its social relationship manager platform, because of a Rules Engine that curates engagement opportunities, birthdays, job changes and “people of importance.” Sort of like setting up a station on Pandora, but built around people you want to stay in contact with.
By Chris Knight
| Monday May 20, 2013

Alongside the Tumblr acquisition, Yahoo is taking off the wraps on one of its earlier acquisitions. Image-sharing service Flickr gets a major hi-resolution makeover with a new app for Android users.
By Barry Levine
| Monday May 20, 2013
“Social business” has become a popular buzzword, but what are the processes and best practices that successful social businesses use to boost profits, decrease expenses and increase customer satisfaction? A new report from IBM aimed to find out.
By Katie Ingram
| Monday May 20, 2013

Navigating social media sites can be quite a task, but Pinterest aims to improve how users use the content sharing website with a new feature that will prove useful to brands and companies: information pins.
By Anthony Myers
| Monday May 20, 2013
Traditional media companies are attempting to transform themselves into digital media companies, but for those who still publish newspapers and print magazines, Atex has updated its OneView advertising system for ads online and on paper.
By Anthony Myers
| Monday May 20, 2013
Web stat geeks will be stoked about Google Analytics updates that include real time widgets and interactive insights that help define how customers really decide to finally make a purchase.
By Katie Ingram
| Monday May 20, 2013
Business intelligence and strategic analytics provider, Alteryx has announced US$ 12 million in funding that will be used to help with company growth.
By Loni Kao Stark
| Monday May 20, 2013
There is much written on the virtues and triumphs of mapping customer journeys, but little about what can go awry.
By Barry Levine
| Monday May 20, 2013

What’s the key to adopting the kind of marketing innovation that is necessary in today’s environment? According to a new report from Forrester Research, it boils down to one thing: a culture of innovation.
By Gerry McGovern
| Monday May 20, 2013
On the web, we need a new form of communications that focuses on serving customers rather than telling them what to do.
By Marisa Peacock
| Monday May 20, 2013
How do you uncover and remove the barriers in shopping journeys? What are the key moments of opportunity? What are the key drivers of engagement? Chances are if you’re one of the many businesses trying to create a successful customer experience, you’ve been working to answer these questions. Now, thanks to SDL’s new Customer Committment Framework, companies can identify exactly how, what, when and where on the customer journey, customers commit to brand, product, and business.
By Barb Mosher Zinck
| Saturday May 18, 2013
By Stacey Harnish-Zinck
| Friday May 17, 2013
This week was certainly a busy one in the customer experience space. We shared thoughts on the inevitable cashless society and talked customer journeys -- why you should be thinking of them and how to handle them in today's complex mobile, digital world. Over in Social Business we discussed the slow advance of social business while in Information Management we talked big data.
By Anthony Myers
| Friday May 17, 2013
Bridgeline Digital, maker of the .NET based iAPPS Web content management system has provided its second quarter 2013 financial results, and iAPPS is giving the company a boost of cash and new customers.