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Dam News & Analysis

Spring Shopping for a DAM System

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“March comes in like a lion and goes out like a lamb.” Change fills the air during March. Though snow may still be on the ground, spring is just around the corner. For most organizations, corporate capital budgets have been approved or earmarked for the 2015 calendar year.

If you plan on implementing a new DAM in 2015, March is a great time to get started.

When You Think DAM, Think Integration

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"We have stood here alone in what is called isolation -- our splendid isolation, as one of our colonial friends was good enough to call it." -- Viscount George Goschen, First Lord of the Admiralty, February 26, 1896

There is no victory in a content strategy founded in isolation. Digital Asset Management (DAM) initiatives cannot be established as an island, or an enterprise silo waiting to be filled. Instead integrate them socially into various areas of the enterprise or linked technologically to other systems.

A DAM system that is part of a larger fabric brings operational and intellectual control of digital assets, but requires taking on the great responsibility of efficiently and effectively managing assets, daily workflows and forward-thinking growth strategy. Any successful DAM implementation requires not just new technology but a holistic digital strategy that integrates with the enterprise’s ecosystem to generate revenue, increase efficiencies and emerging market opportunities.

Is the DAM Industry Heading in the Right Direction?

2015-10-February-Directions.jpgWe heard from Digital Asset Management (DAM) vendors at the beginning of the year as they shared their 2015 roadmaps and visions of where the DAM industry was headed beyond 2015. The ensuing conversation made me want to hear the other side of the coin: what the DAM community wanted or needed from DAM.  

I asked the community these questions: Did the industry get it right? Are vendors developing the features and functionality your organization needs? If you could get DAM vendors to build one thing just for your business, what would you ask for?

PhotoShelter Launches DAM Solution for 'Companies of All Sizes'

New York City-based PhotoShelter is expanding from a photography website to provider of a targeted digital asset management (DAM) solution. It describes its newly launched product, Libris, as "a highly affordable, feature-rich system" designed to help companies of all sizes "efficiently and securely" organize, manage, access and collaborate with their visual assets. 

PhotoShelter CEO Andrew Fingerman said Libris addresses the visual content marketing needs of companies and organizations that are struggling to manage and capitalize on their time sensitive digital image assets.

"We know visual content is often spread around the organization, sitting on hard drives or partially-shared networks (think Dropbox) which prevents an organization from being able to use them quickly and seamlessly -- let alone to ensure the right images are being used in the right places," he told CMSWire. 

Luck Isn't a Digital Rights Management Policy

2015-23-January-Photographers.jpgOne of the many advantages of the Internet is the ability to share content and experiences, with people all over the world. There are quite a few downsides as well. This post will delve into just one of them: copyright infringement, which can pose a threat to everyone from the individual content creators up to Fortune 500 organizations.

So, what’s the fuss all about?

What to Put into Your DAM

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Among the questions those new to digital asset management ask most is perhaps the most obvious question imaginable: What should I put into my DAM?

The correct answer is that it depends on the policies you’ve developed to govern your DAM. Just like it depends on your goals. And it depends also on the types of assets you want in your DAM. In fact, it depends on all sorts of things that won’t get you any closer to making a decision about what to do with a file that’s beneath your mouse pointer at any given moment.

DAM's Roadmap for 2015 and Beyond: Interoperability, Analytics

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A number of vendors in the DAM industry were asked one question, "What innovative new features and technologies will you offer in 2015?" And while the DAM and MAM industry is diverse, four clear trends emerged. We covered the plans for reimagined user interfaces and approaches to making video more accessible yesterday, which leaves us with the question of interoperability between systems and vendor's efforts to meet the demand for built in business intelligence and analytics. 

A Sneak Peek at DAM's Roadmap for 2015 and Beyond

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It’s that time of year when we look back at the accomplishments of the past year and look forward to the possibilities the future holds. This post started with a simple question asked of more than a dozen vendors: What innovative new features and technologies will you offer in 2015? The response was overwhelming. Vendors walked me through their 2015 technology roadmaps and shared their visions of where the digital asset management (DAM) and Media Asset Management (MAM) industry is heading beyond 2015.

CMSWire's Top 10 Hits of 2014: Digital Asset Management

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If you chose a theme song for Digital Asset Management (DAM) technologies in the past year, it might be "Ball of Confusion."

As you'll see below, our Top 10 stories include headlines on why you need DAM software, why you may not need it and how to choose the right software if you do. However, the broad discussion of this topic by 10 CMSWire authors will help almost anyone find their own path more easily.

CMSWire Top Contributors 2014 - David Diamond

2014-22-December-David-Diamond.jpgDavid Diamond believes that the more people know about DAM, the more the Digital Asset Management industry can move forward. He pursues this education strategy on many fronts: with his work at Picturepark, via #DAMTip on Twitter, through the DAM Guru Program which connects DAM experts with people who need help, and in his provocative writings which he shares with the CMSWire community.

The Problem with Personalization and Customer Experience

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“I’m sorry Dave, I’m afraid I can’t do that.” -- Hal, 2001: A Space Odyssey

At the recent Henry Stewart DAM Conference in Los Angeles, the best and the brightest in Digital Asset Management shared their stories and showed their wares to an eager audience. The subject that recurred in presentations and many conversations was that of "personalization" and customer service in technology.

Consumers want more than just an experience -- we want a personal connection that identifies with who we are, our interests, expectations and abilities. Personalization of experience, technology and delivered results depends on accessible, comprehensive data feeding the website. Getting the right data at the right time requires understanding and effort from people, process and technology. The difficulty of providing personalization lies in leveraging the data to provide stellar customer service, inspire trust, gain efficiencies and meet expectations.

Experience Matters in Omnichannel Commerce

Experience matters in omnichannel commerce -- both the customer experience and the software ecosystem that supports a buyer’s journey from initial discovery to customer advocate. Just as shoppers see products on display in physical stores, digital experiences have to provide relevant content and compelling interactions to convert browsing to buying. Connected consumers expect convenience and flexibility across channels, whether brick and mortar, catalog, print, in-store kiosks, web, mobile and social platforms. Nothing frustrates customers more than dead-end, can’t get there from here experiences. And second chances are rare.

Using DAM Content Migration to Maximize Asset Value

2014-04-December-Trained-Migration.jpgInstalling a new digital asset management (DAM) system can be overwhelming. It requires a great deal of planning and coordination across multiple departments and groups. One of the biggest tasks is the migration of existing assets from one or more sources into the new DAM system.

While your vendor may offer a simple way to migrate old assets into the new DAM, they'll rarely spend the time to see how your organization can get the most value out of old assets. So before you jump in, take the time to consider the opportunities a content migration can offer.

Forrester: 2 Lead the Pack in DAM for CX

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In a flooded market for digital asset management (DAM), Forrester Research has named two leaders.

OpenText and ADAM Software lead the pack in Forrester's Wave for Digital Asset Management for Customer Experience for the fourth quarter of 2014.

The DAM market is growing because these solutions "help marketers and eCommerce pros address media management challenges like video management, globalization/localization, rendition management, analytics tied to the content level and content creation workflows."

Leaders stand out in usability, strategic vision and direction, workflow and globalization/localization.

Week in Review: Web CMS Trends + Why Facebook Won't Work

Death by PowerPoint
Why some sales training sessions don't make the cut.

What's Trending in Web CMS? 
Seven hot topics from the J. Boye Denmark event.

Open Source vs. Proprietary Collaboration
If so many people like open source, why aren't they adopting?

Facebook Won't Work 
Facebook at Work: why it's going to fail.

Big Investment in Big Data
It may not be the next big thing, but big data's hardly over.

Hush Hush for Gartner
Gartner really doesn't want to lift the veil of secrecy surrounding its Magic Quadrant reports.

Forbes Insights: Customers for Life
Technology strategies for attracting and keeping customers.
Download the Report

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