Dam News & Articles

Picturepark, a Swiss vendor of browser-based DAM software, is trying to make digital asset management a more friendly process with the latest version of its SaaS and on-premises software. Picturepark 8.3 features upgrades aimed at improving both overall ease of use and collaborative discussions and workflows.

Images, videos and documents, oh my!

When you’re in charge of managing a large collection of rich media files it’s easy to become a rich media hoarder. Since data storage is cheap, and image capturing devices and content creation apps are aplenty, many professionals find themselves rapidly amassing an unmanageable stockpile of files.

Picturepark, a Swiss vendor of browser-based DAM software, is now providing a digital asset management layer for Microsoft SharePoint. The layer, known as SharePoint Connector for Picturepark, allows SharePoint users to leverage approval workflow, security, and asset processing functions from Picturepark without leaving SharePoint.

While Forrester Research classifies the entire digital asset management (DAM) market as “immature” in the Q2 2012 Forrester Wave Digital Asset Management for Customer Experience report, OpenText and Autonomy are judged as “leaders of the pack” for having strong, enterprise-class solutions.

This week, we look at the Q2 2012 Forrester Wave Digital Asset Management for Customer Experience report, what went down at the Henry Stewart DAM event in New York, a partnership between ADAM Software and ConceptShare, how to measure maturity in the young DAM marketplace and a new white paper from Widen.

As the digital asset management (DAM) market evolves, DAM is shifting from a poorly-defined, siloed application to an integrated customer experience management (CXM) tool with four distinct use cases. In its Q2 2012 Forrester Wave Digital Asset Management for Customer Experience report, Forrester Research details the current state of the still-maturing DAM marketplace.

Creating great mobile experiences is our focus this month. While it's one of the most discussed topics for external web experience strategies, it's also something we need to consider for our employees and partners. To guide some of your thinking consider these discussions:

For the internal customer:

• The Dark Side of Mobile
• What is Really Driving Mobile in the Enterprise?

For the external customer:

• Why You Need a Mobile E-Commerce Strategy Now
• Mobile CXM: How to Leverage Mobile Solutions to Meet Customer Experience Expectations

Also this week, we checked out the new DAM Maturity Matrix and some cool vendors in content management and enterprise collaboration.

Most Popular

• SharePoint 15: 8 Things to Help You Prepare
• The Real Reason Why Intranets Aren't Working
• Facebook Acquires Glancee: Now Everywhere You Go, There's Someone You Sort of Know
• Gartner's Cool Social CRM Vendors Feed Information Into Business Processes
• Using SharePoint to Communicate Organizational Structure Effectively

Editor's Picks

• UX is Destroying the World! Will UX Come to the Rescue?
• The Dark Side of Mobile
• Plone Open Source CMS Project to Adopt HTML5, CSS3
• Gartner's Cool Vendors in Collaboration, Social Software: harmon.ie, MangoApps Listed
• Providing Exceptional Customer Service Through Social Media

Around the Web

• 3 Lenses For Innovation
• Social Business: Where It's Been & Where It's Going
• Three Things They Don’t Tell You About Community Management
• Social Business In The B2B Ecosystem
• Pinterest: Top 100 Digital Marketing Boards

Featured Events (all events | post your event)

• May 17 -- Web Experience Management Lunch Seminar in Boston
• May 30 -- (Webinar) How to Drive Innovation, Productivity with a Social Intranet
• Jun 03 -- Semantic Technology & Business Conference San Francisco
• Jun 18 -- Enterprise 2.0 Summit Boston
• Jun 26 -- Forrester's Customer Experience Forum New York

Featured Jobs (all jobs | post your job)

• Senior Digital Content Strategist in Virginia at Siteworx
• Director of Product Marketing in Palo Alto at Kapow Software
• Executive Editor -- Technology in San Francisco at IGN Entertainment
• Software Project Manager in Wisconsin at Widen
• IT Business Applications Analyst in Massachussetts at Autonomy

Everything has a brand. Theresa Regli of the Real Story Group urged those attending the Henry Stewart DAM event in New York to question what the brands are that surround them on a daily basis. Not just the Nike swoosh or Coca Cola. Think of where you live. What visuals would tell the story of your city so that a person who never visited could identify it?

Media workflow/marketing solutions provider ADAM Software is partnering with collaboration platform vendor ConceptShare to develop cross-media collaboration solutions. The companies hope to aid marketers in communicating faster and more efficiently around media files.

The Real Story Group and the DAM Foundation announced the DAM Maturity Model (DAM3), a structured way to measure technology, human, information and system dimensions of DAM solutions.

This week's features had a common thread that tied many of them together: it's time to take a step back and reassess the work that we are doing.

Questions were raised about perspective: is the push towards connectedness and social business a fad comparable to the Dot-com bubble? How well do you know your customers? Your organization?

Do you have the answers to these questions? Read on.

We have come a long way from corporate wikis. Today, smart enterprises are leveraging advanced social platforms to promote communication and openness.

Back in 2008, Real Story Group’s Theresa Regli referred to the digital asset management industry as being stuck in a “bridesmaid” role. As Regli put it:

despite the continued 'on-the-cusp' feel of the DAM industry, it has yet to explode. And, frankly, we question if it ever will. DAM's growth has been more like that of a trusty, stable bond investment than a late-'90s software stock. All the better, perhaps, if DAM grows slowly but surely, even if it's a bit in the shadows."

The Chief Marketing Officer (CMO) role is evolving in most companies with the growth of analytics, CMS, mobile and today’s hottest topic -- the online experience.

The Space Shuttle Enterprise flew past my apartment as I wrote this. That's nice, you say, but what does that have to do with information management?

It takes a lot to make people in New York look up, but they did. People came out on the streets and on their rooftops to catch a glimpse of this one time phenomena. They captured it with photos and in video. These are images they might want to show their grandkids some day. But if the format they recorded in is no longer existent and they did not have the foresight to convert their files, these images will just be a story to share.

This week our experts shared their knowledge on DAM and challenged us to think about these questions a little more.

Read on.