Dam News & Analysis
| Tuesday Apr 8, 2014
The choice between cloud-based and in-house DAM used to be easy. Between the high cost of cloud storage and bandwidth, and the limited capabilities of SaaS (software as a service) solutions -- the argument for in-house DAM was clear.
Cost is no longer the sole determining factor. Cloud computing and storage costs have lowered in the last few years, making SaaS a viable choice for many organizations. SaaS DAM vendors have responded to customer needs by offering new features and functionality that directly compete with the capabilities of in-house solutions -- such as integration tools for social media -- which places them squarely on the competitive playing field.
| Friday Apr 4, 2014
If you still have doubts whether customer relationship management (CRM) is trendy, hip and cool, put your mind at rest. Gartner just released a list of "cool" CRM vendors.
But notions of coolness aside, what's equally as interesting is the evidence of specialization among CRM vendors and the signals that point to their potential growth.
| Wednesday Mar 12, 2014
Often surprising to digital asset management (DAM) newcomers is that it can be easier to lose files inside a DAM than it is to lose files that aren't inside the DAM. Worse, the ways in which your content can become “digitally lost” in a DAM don’t require such notable events as equipment failures, thefts or destruction. This article covers some less obvious DAM considerations that lead to DAM users not being able to find the content they need.
| Tuesday Mar 11, 2014
Most businesses seem to understand it's important to create a consistent, multichannel digital presence — at least if the goal is to attract and retain customers. But that's easier said than done.
As the folks at OpenText explain, "The challenge is to extract value from managed content, optimize and personalize that content delivery and bridge the chaotic interactive world with the secure data repositories that reside behind the firewall." And don't forget to deliver these compelling and engaging experiences while adhering to all your established information governance policies and standards, OK?
No wonder why so many customer experience objectives fall flat — and why companies like OpenText are creating new solutions for delivering relevant, interactive experiences on screens of all sizes.
| Friday Mar 7, 2014
So much news in just the past week: WebDAM joins Shutterstock, Vizify joins Yahoo, new features come to Evoq Social, an e-commerce package comes to Silverpop and Citrix opens up video for remote support.
| Tuesday Feb 25, 2014
Digital marketing is driven by data, and every component in marketing is increasingly enhanced by data analysis. This week, London-based Brandworkz improved its digital asset management (DAM) system with a self-service data analytics dashboard called Smarter.DAM that can be used to monitor marketing activities and campaigns as well as digital assets.
The offering, part of a partnership with Differentia Consulting, uses performance data from the cloud-based DAM platform and issues an audit trail and analytics through a single view of assets, marketing activities and campaigns.
| Tuesday Feb 25, 2014
So much information, so little time. So we thought we'd help you out. We've combed our archives, had a few conversations and created a curated list of information we know you'll enjoy. All you have to do is sit back, relax and savor the flavor of CMSWire.
| Wednesday Feb 12, 2014
Most organizations use digital asset management to manage images. It has always been this way and it will likely continue to be this way for some time. After all, images are the thing DAM does best.
But it’s time to stop using DAM to manage images because you could be doing so much more.
| Monday Jan 27, 2014
Given the proliferation of content marketing, it can be hard to find reliable non-vendor educational content on a specific subject. For David Diamond at digital asset management (DAM) vendor Picturepark, the answer – at least for digital asset management (DAM) education – lies in a hashtag.
| Monday Dec 23, 2013
Not many companies would be brave enough to hire a man who writes arguments about why not to buy its software. But David Diamond speaks the truth about digital asset management (DAM) -- the good, the bad and the ugly. The DAM he writes of is an aspirational DAM, the one whose promise brought him to the industry, the one he still believes in and the one he pushes the industry to deliver. And by writing about it with humor, in plain, jargon-free language, he wins some champions of his cause along the way.
We're just happy for us (if not for him) that he always breaks his New Year's resolution.
| Monday Dec 23, 2013
DAM, it’s that time of year again – to look backward at the soon-to-be-ancient-history of the past year in digital asset management (DAM).
It's a broad topic. DAM refers to the rules and processes an organization puts in place to manage, retrieve and distribute their digital media, such as photos, videos, PDFs, presentations and documents. It's more than an asset repository, though. DAM provides support for key workflows such as approval loops and virtual collaboration that add value to their media assets.
So let's take a look at some key trends.
| Monday Nov 18, 2013
Widen, the 65-year-old grand ol’ firm in the digital asset management (DAM) space, is out with version 7.0 of its flagship software, the cloud-based Widen Media Collective. The new release offers nearly two dozen new features, including a WordPress Plugin, a Drupal module and integration with Amazon’s long-term storage system, Glacier.
| Friday Nov 8, 2013
Southpaw Technology, a commercial, open-source software company, is out with a major upgrade to Tactic, its digital asset workflow platform. The enhancements include a drag-and-drop widget for ingestion, a new internal messaging tool and integration with MongoDB databases and version management software Perforce.
| Saturday Nov 2, 2013
Another month has come to a close. The holiday season -- and all the rushing around that comes with it -- will soon be upon us. So while you are still able to relax, why not take some time for yourself to catch up on our featured articles? This week, we talked about what a strong content governance plan provides content strategy. We took another look at defining social business and found out about the potential the Internet of Things has for collaboration.
| Wednesday Oct 30, 2013
In just one short hour we will be kicking off our latest Tweet Jam. This time around we're talking digital asset management (DAM) -- what solutions meet business' needs, what factors differentiate DAM and where will DAM be in five years?