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Dam News & Analysis

Experience Matters in Omnichannel Commerce

Experience matters in omnichannel commerce -- both the customer experience and the software ecosystem that supports a buyer’s journey from initial discovery to customer advocate. Just as shoppers see products on display in physical stores, digital experiences have to provide relevant content and compelling interactions to convert browsing to buying. Connected consumers expect convenience and flexibility across channels, whether brick and mortar, catalog, print, in-store kiosks, web, mobile and social platforms. Nothing frustrates customers more than dead-end, can’t get there from here experiences. And second chances are rare.

Using DAM Content Migration to Maximize Asset Value

2014-04-December-Trained-Migration.jpgInstalling a new digital asset management (DAM) system can be overwhelming. It requires a great deal of planning and coordination across multiple departments and groups. One of the biggest tasks is the migration of existing assets from one or more sources into the new DAM system.

While your vendor may offer a simple way to migrate old assets into the new DAM, they'll rarely spend the time to see how your organization can get the most value out of old assets. So before you jump in, take the time to consider the opportunities a content migration can offer.

Forrester: 2 Lead the Pack in DAM for CX

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In a flooded market for digital asset management (DAM), Forrester Research has named two leaders.

OpenText and ADAM Software lead the pack in Forrester's Wave for Digital Asset Management for Customer Experience for the fourth quarter of 2014.

The DAM market is growing because these solutions "help marketers and eCommerce pros address media management challenges like video management, globalization/localization, rendition management, analytics tied to the content level and content creation workflows."

Leaders stand out in usability, strategic vision and direction, workflow and globalization/localization.

Week in Review: Web CMS Trends + Why Facebook Won't Work

Death by PowerPoint
Why some sales training sessions don't make the cut.

What's Trending in Web CMS? 
Seven hot topics from the J. Boye Denmark event.

Open Source vs. Proprietary Collaboration
If so many people like open source, why aren't they adopting?

Facebook Won't Work 
Facebook at Work: why it's going to fail.

Big Investment in Big Data
It may not be the next big thing, but big data's hardly over.

Hush Hush for Gartner
Gartner really doesn't want to lift the veil of secrecy surrounding its Magic Quadrant reports.

Forbes Insights: Customers for Life
Technology strategies for attracting and keeping customers.
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Week in Review: Net Neutrality Battle + OpenText's Cloudy Days

SEO: The Content Killer
Simply, SEO has complicated everything.

Net Neutrality Battle
What happens when CMSWire scribes disagree?

Yammer, Office 365 Tightening
You can now access Yammer with Office 365 credentials.

Skype Me -- For Biz 
See ya, Lync. Hello, Skype for Business.

Cloudy Days in Sunny Orlando
OpenText pushed its new cloud offering, wants you to ditch your ECM vendor for them.

Clap Your Hands for Hortonworks
As Hortonworks files its IPO, the jury is out -- Hadoop's no longer overhyped. 

Gartner's Magic Quadrant for Web Content Management 2014
WCM vendors evaluated on their ability to execute & completeness of vision.
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Real Story Group Maps Digital Workplace, MarTech Space

Real Story Group (RSG), an independent analyst firm, just released an update to its Digital Workplace and Marketing Technology vendor map.

Given the scope of this technology space, it is hardly surprising that this one contains as many vendors are there are stations in the New York City subway. The research also identified what RSG defines as the trending — and fading — technologies.

Week in Review: Social Jam for Smucker's + Microsoft and Dropbox

Pictures Rule
Visuals make all the difference for some important business tasks.

No Jelly for You!
Lessons learned from Smucker's Facebook fail.

Leadership Moves for Jive 
The enterprise collaboration software provider has a new president. 

Lacking Social, Mobile 
Enterprises use social and mobile to improve customer engagement, but not productivity.

Game Over?
With Microsoft and Dropbox connection, is it over for the rest?

Microsoft Cool Again?
Has Office 365 brought back Microsoft's swagger? 

Data-Driven Content Marketing
3 key tools to stop wasting your content dollars.
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DAM Shopping? Use These Criteria to Find the Right Vendor

2014-07-November-Filters.jpgThe number of DAM vendors on the market can be overwhelming. There are hundreds of DAM vendors, many of which provide very good solutions, which can make it hard to choose the right vendor for your organization. Start by developing the project goals and the key problems to be solved and then filter, filter, filter.

Week in Review: IBM Taps Twitter + A Good Buy for HP

Batter Up, HP?
Why EMC should sell Documentum to HP.

IBM Connects with ... Twitter
Strange marriage or brilliant deal?

On Fire at Work 
But not in a good way -- you're burning out.

Office 365's Social Business Vision
Microsoft continues to weave the web around Office 365 tighter and tighter.

Where's the Marketo, SAP Love
Forrester's showing little of it in its marketing wave.

Metadata's Super Cool
Managing data well can lead to value for your organization.

25 Ways to Turn Visits into Conversions
Personalization tips to boost conversions as much as 300 percent.
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Week in Review: Getting Real Results from Collaboration + Gmail Revamped?

World (Series) Class Marketing 
Inside the San Francisco Giants social media strategy.

Marketo's Revenue Gains
All was well in Marketo's latest quarterly earnings report.

Turning Collaboration Into Results
No matter the tool, a structured approach will create collaboration wins.

One Year Later, Mindjet's Vision
Mindjet plans for a big reveal in its new platform next spring.

Meet the New Gmail?
Google wants to streamline email with "Inbox."

SAP: Better Than All The Rest
SAP's CEO wants you to know -- SAP's better than you.

Study: The State of Always-On Marketing
Embrace new evaluation techniques to become AOM-Ready.
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Week in Review: Salesforce's Marketing Dream + Are You Too Old for Tech?

Dreaming of Marketing
Salesforce shared its vision for marketing at Dreamforce along with a few other things.

Not Time for HubSpot Investment?
Excitement was palpable for HubSpot's IPO, but it's not a good investment now.

Too Old for Tech?
Nah! Don't be intimidated by those 20-somethings around you.

More Social Love for Office 365
Microsoft wants to make it easier to collaborate.

Who, Us? Hacked? No Way
Dropbox sets the record straight.

Anatomy of Microsoft's Delve
Confusion cleared -- we now know the roots of Delve.

Study: The State of Always-On Marketing 2014
So You Think Your Marketing is Always On?
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Digital Asset Management as a Medication

2014-15-October-Pills.jpgThe software industry offers so many solutions for so many problems, you’d think you could succeed in business without any training or talent whatsoever. No matter what goes wrong, someone offers a cure.

Among those cure-alls is digital asset management software. Many DAM vendors try to package up DAM as a knight in shining armor that’s a simple double-click away from cleaning up the mess it took you and your coworkers years to make. It’s not your fault, they tell you, it’s society. We’re under stress and pressures that leave us with absolutely no time to do the things we love, like managing digital assets. Fortunately, now there’s a solution!

No there isn’t.

How DAM Connected Are You? CMIS4DAM May Make It Easier

2014-13-October-Connections.jpgDoes your company have multiple asset management systems? If so, have you ever thought, wouldn’t it be great if all of these systems worked together? Interconnected systems would allow you to streamline workflows that improve efficiency, reduce costs and help your organization to bring digital products faster to market.

Week in Review: Gartner's WCM Leaders Picks + Big Data's Much-Needed Skills

Gartner's WCM Leaders
Two notables out of the top spot, and one newcomer's in.

Ding. Ding. HubSpot's NYSE Debut
Marketing automation took center stage on Wall Street.

HR's Top-Notch Intranets
How these intranets go to the next level.

Drive Value from Social Business
Jim Lundy's figured it out. Here's how.

SAP Steamrolling Oracle, Salesforce?
SAP HANA and Birst may take the analytics lead.

Big Data's Needed Skills
Without right skills to analyze information, big data is useless.

A Buyer's Guide to Web CMS
Essential features you need to know about.
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2 Vendors Try to Make DAM Friendlier for SMBs

Digital Asset Management (DAM) systems get a bad rap. They're often criticized as pricey, overly complicated, hard to navigate and difficult to manage and use.

Research from Microsoft shows only 30 percent of small- to mid-sized businesses (SMBs) have adopted a DAM solution because of costs, implementation and maintenance concerns. However, two DAM vendors are taking steps to address those concerns.

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